Give Value Before Asking For Business

Value First!

 

Give As Much Value As Possible

Social media and your blog are great ways to show people how valuable you can be to them. It can be a way to show off your skills in your particular field. Prospective client’s will use social media and your blog to find out information on you and your company. Don’t waste this opportunity to show what kind of value you can bring to them!

Use Social Media To Show Your Skills

Social media is a great place to show people that you know what you are talking about and that you know what you are doing. If prospective customers like the value you give them you won’t even have to sell to them. They will come to you because the value you give them will be so great they can’t resist!

What Would You Like To See As A Customer?

Would you find your content valuable? Think about that as you create valuable content for your your readers and prospective customers. It’s a great way to evaluate if what you are offering in terms of value is good. No I take that back, you want GREAT content not just good!

Create A Blog With Great Content!

A great way you can add value includes having a good Blog. This will give your readers/customers a look into your process and knowledge. It will also give them an idea of your personality. Write for your customers not for SEO. If you write great content the SEO will take care of itself. Focus more on how you can help your customers not how you can rank high up in the search engines. Plus writing for SEO can make you look boring and obvious to the people who know what you are doing.

 

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little better.”  – Jeff Bezos, Amazon

 

Thunder and Lightning Approach

Using social media and your blog will be a great 1-2 punch when it comes to giving your customers or potential customers some great value. Using both as a “Thunder and Lighting” approach to really make a good impression. Try to make them correspond to your brand and identity. Stick to what you know and write and post about that subject. Add some humor to both your blog and social media. Maybe add some really cool facts about your industry that you know your customers will love.

Figure out what your customers like and keep them engaged on both your blog and social media. It will take some time to really find out what your customers really want and like, so keep at it until you get a really good idea.

In Closing

Add value, value, some more value, then ask for their business. Better yet just add as much value as you possibly can and maybe you won’t even have to ask. Customers will come to you because they like you and what you are offering them before they even become your customers.

It will take a little time to get new customers from your “Valuable Content Strategy” so be patient. Once they come it will be like the movie “Field of Dreams” when all the people are lining up to see you. Build your dream through valuable and intriguing content. Who knows maybe Ray Liotta will come out from nowhere and read it. Then maybe play a little catch with you!

“If you build it they will come.” -Field of Dreams-

How do you use your blog and social media to get new customers? Let us know in the comments. Thanks for reading!

 

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42 Great Success Quotes

Motivation

Need a little motivation to get the day rolling? I put together 42 awesome quotes on success. It is a nice mix of quotes pictures, and even video. I hope reading these will get you pumped up and ready to kick some ass today!

When your desires are strong enough you will appear to possess superhuman powers to achieve. -Napoleon Hill

Money doesn’t make you happy. I now have $50 million but I was just as happy when I had $48 million. -Arnold Schwarzenegger 

The path to success is to take massive, determined action. -Tony Robbins

Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’ -Brian Tracy

I am the greatest, I said that even before I knew I was. -Muhammad Ali

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. -Steve Jobs

I’ve failed over and over and over again in my life and that is why I succeed. -Michael Jordan

People who are unable to motivate themselves must be content with mediocrity, no matter how impressive their other talents. -Andrew Carnegie

Motivation Vince Lombardi Quote

I do not think that there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature. -John D Rockefeller

The road to success and greatness is always paved with consistent hard work. Out work your competitors, be authentic and above all else, chase your greatness. -Dwayne “The Rock” Johnson

Winners, I am convinced, imagine their dreams first. They want it with all their heart and expect it to come true. There is, I believe, no other way to live. -Joe Montana

The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy. -Dr. Martin Luther King Jr.

The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor. -Vince Lombardi

Money doesn’t make people happy. People make people happy. -Steve Wynn

“Look yourself in the mirror and ask yourself, what do I want to do everyday for the rest of my life…do that.” Gary Vaynerchuk

I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress. -Mark Zuckerberg

Be Happy

Change is not a four letter word…but often your reaction to it is! -Jeffrey Gitomer

Why don’t you start believing that no matter what you have or haven’t done, that your best days are still out in front of you. -Joel Osteen

Quality is more important than quantity. One home run is much better than two doubles. -Steve Jobs

If you want something, go get it period. -Will Smith (The Pursuit of Happiness)

It’s hard to beat a person who never gives up. -Babe Ruth

I don’t worry, I just win -Ari Gold (Entourage Movie)

A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided. -Tony Robbins

Be not afraid of growing slowly, be afraid only of standing still. -Chinese Proverb

The key to success is to focus our conscious mind on things we desire not things we fear. -Brian Tracy

Hustle Hard!
Hustle Hard!

Most great people have attained their greatest success just one step beyond their greatest failure. -Napoleon Hill

It’s better to hang out with people better than you. Pick out associates whose behavior is better than yours and you’ll drift in that direction. -Warren Buffett

Go big, don’t risk it for a biscuit! -Rocco Byczek

I never did a day’s work in my life. It was all fun. -Thomas Edison

When everything seems to be going against you, remember that the airplane takes off against the wind, not with it. -Henry Ford

Never leave that till tomorrow which you can do today. -Benjamin Franklin

Things may come to those who wait, but only the things left by those who hustle. -Abraham Lincoln

Sweat equity is the most valuable equity there is. Know your business and industry better than anyone else in the world. Love what you do or don’t do it. -Mark Cuban

I am cocky in prediction. I am confident in preparation, but I am always humble in victory or defeat. -Conor McGregor

Don’t focus on you, focus on what you can give others. -Daymond John

Be miserable. Or motivate yourself. Whatever has to be done, it’s always your choice. -Wayne Dyer

If you could kick the person in the pants responsible for most of your trouble, you wouldn’t sit for a month. -Theodore Roosevelt

 

There you go! Some great quotes to live by. Most are real people who have succeeded and some are fictional characters. Feel free to bookmark this page to reference on a daily basis to get the motivation going. I picked some of the most awesome quotes out there in the universe just for you! They were out there just floating around and I grabbed them and put them right here. (I even put a quote of my own, boom!)

Bonus Quote! (I like this one a lot)

I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times. -Bruce Lee

 

Remember you are always responsible for your own success! Look in the mirror, that is the person that will get you to where you want to be.

10 Facebook Policies You Need To Know

10 Facebook Policies You Need To Know

Social media marketing changes on a daily basis and so do the policies that each social media platform puts into place. Here are 10 Facebook policies that you need to know right now.

  1. Page Names and Addresses

Page names and Page addresses must accurately reflect Page content. This means that you cannot misguide people on what your page is about. It is a policy put into place to prevent people from being shady. More Info

2. Collection of Data

You will make it clear that you and (not Facebook) is collecting it. You must make sure that your fans/audience know that you are the one trying to collect any data you are trying to collect. (email addresses, phone numbers, etc.) Make sure that people can find your Privacy Policy easily on your website. You are also responsible for securing all permissions to use any data collected from users. Just make sure that people know why you want to collect their information and you will be fine with this one. More Info

3. Tagging

You must not inaccurately tag content or encourage others to inaccurately tag content. Don’t do this because it could cause a red flag with Facebook and get your account suspended. More Info

4. Content Rights

Facebook can analyze your website, app, content, and data for any purpose including commercial use. Whatever you post on Facebook they can use without your permission. Know this whenever you post something on Facebook. You do not have 100% control on how it is used. More Info

5. Images For Ads

Images in your ads must be relevant and appropriate to the advertised product. 

Images for ads must have no more than 20% text including logos and slogans.

Make sure you know these image rules when creating Facebook ads because your ads will be rejected. (It’s even happened to me) I think most people have had at least one ad rejected just because of the image. It’s no problem if it happens just go back and change the image with something that meets the guidelines. More Info

Use the grid tool here to check if your image has 20% or less text.

6. Image Content for Facebook Ads

Images may not exploit political, sexual, or sensitive issues.

Images may not use shock or scare tactics.

Images must also be appropriate for people under 18 if you are promoting or targeting them. More Info

Use good judgement when creating your image for your ad. If you still are not sure refer to this article or go to the links I provided to the actual Facebook guidelines.

7. Prohibited Items for Facebook Ads

  • Tobacco Products
  • Weapons
  • Inflammatory and derogatory personal, political and religious content
  • Spy cams and surveillance equipment
  • Counterfeit Goods
  • Fake Documents
  • Pornography
  • Penny Auctions

Some exceptions apply for some of the above items. For a more detailed description on prohibited items click here.

8. Ad Language

Ad content must be honest and not misleading. Be honest and upfront with the language of your ad. Don’t mislead people or have confusing text.

Coupons or Promotional Codes: Must be accurately reflected on landing pages also. More Info

9. Page Content

Must not contain false, misleading, fraudulent, or deceptive claims or content. More Info

10. Promotions/Contests

You may now run contests without needing a third party app. Facebook did this to make it easier for people to run fun contests. There are still some rules and policies in place to prevent fraud and misleading people.

One thing you must do for sure is let people know that Facebook is in no way endorsing or sponsoring the said promotion/contest. You must make sure that all participants know this! For a more detailed description of what you need to do when running a Facebook contest click here.

 

There You Have It!

It’s not really hard to understand why Facebook has most of these policies in place. As long as you know the basics and don’t purposely try to mislead people you should be fine.

I know some of this article is kinda boring. I get bored writing about policies, but I wanted to make sure I wrote about the main policies to give you a heads up when running your Page and Ads on Facebook.

Well I had enough talking about policies for a few days! Now it’s time to get back to some of the FUN Stuff about social media marketing!

 

Do you have anything to add about Facebook Policies?? Let me know in the comments below.

 

Sources: Facebook Page Guidelines

 

Should I Spend My Advertising Money On Facebook?

FunToBeSocial.com

 

Should You Spend Money To Advertise On Facebook?

It depends, do you like when people talk about your business? Do you like when people are thinking about your business? Do you believe that social media marketing is here to stay and the future of marketing?

Yes You Should Definitely Spend Advertising Money On Facebook!

Facebook right now has the best advertising platform out of all social media sites out there. They also have over 1.6 billion users. It’s not hard to set up a target market with their ad platform. You do need to do some testing with different ads and demographics to optimize your Facebook advertising dollars. You do need to test different ads and pictures. There is some time involved to really optimize your ad dollars, but it is worth the time. Look for more info on testing and monitoring Facebook advertising here.

Facebook Marketing

Facebook Has An Easy To Use Advertising Platform

Facebook advertising isn’t as hard as one might think. In fact it’s pretty easy! They have a great advertising platform that makes it easy even for a rookie. You can pick your demographics (age, gender, location, interests, etc.) and really target your audience. This allows you to attract the right customers and fan base.

Next make your ad by using words and images that stand out and will get people’s attention. I’ll admit this part is harder because finding the right wording and image can be challenging when attracting people with advertising. Don’t worry too much though, it just takes patience and some testing to find out what works best.

Do Split Testing

Do an A/B split test on your Facebook ads. Change up the words and images. Pay attention to see what is getting better results. When you do split testing don’t just set it and forget it. Keep checking back to see what is working best, because you don’t want to waste too much money on the ad that isn’t working so good.

Start Slow and Grow

Just like anything the more you work at it the better you will get. Advertising on Facebook isn’t that hard, it just takes some time. That’s OK if you don’t have the time hire somebody who specializes in Facebook Marketing. Either way don’t ignore it, take advantage of all the benefits that Facebook marketing has to offer. Start off slow and go from there as you learn more.

 

Thanks for reading! If you have anything else to add let me know in the comments below.

 

11 Questions To Ask Before Starting Social Media Marketing

Are You Asking The Right Questions Before Starting Your Social Media Marketing Campaign?

Don’t just go into social media with no plan at all. Ask questions that will help guide you and your team on what you want to accomplish with any social media marketing campaign.

Start Out The Right Way on Social Media

The 11 questions below will help you put together a well thought out social media plan. Be honest when answering them so that you can get a real good plan put together. Also if you don’t know answers to some of these questions it a great way to put together a good company identity! That is one cool thing about social media is that it helps you to find your company identity and voice. If it’s not working at first you can always change it up and find out what your customers want. Now get out a pen and paper and really answer these questions as best as you can to find out your company identity and plan for social media.

  1. What is my company’s personality?
  2. Who are my customers?
  3. What products/services does my company sell?
  4. What products/services sell the best?
  5. How many “Customer Engagements” would I like to see each week or month?
  6. What is the our company culture?
  7. How would I describe my company in 3 words?
  8. Do we have a company slogan/tagline?
  9. How does our company stand out from the competition?
  10. How do we want to portray our company on social media? (funny, fun, motivational, educational, serious, newsworthy, etc.)
  11. What do I want to accomplish with our social media? (more sales, branding, exposure, more leads, more customer interaction)


The Above Questions Will Help You Figure Out Goals

Use the above questions when starting a social media campaign. Really get detailed when figuring out the answers. This will help you get a better idea of what you would like to accomplish in your social media marketing and management. The questions above will also help you find an identity and personality for your company to use on social media.

Don’t Just Do Random Posts!

Figure out when and what you want to post, but make it relevant to your industry. Make sure to help people with educational posts. Keep promotional posts on Facebook and Twitter to a minimum. Find your company identity and use it to your advantage. Be personable, don’t always be speaking for the company. Talk to people like a person and they will respond and trust you and your company. Here are 17 post ideas.

Test Your Online Personality

Sometimes people will not respond to you and that is fine. Keep testing different kinds of posts to see what people are responding to. Social media is an ongoing learning process for everyone. Here is a post on How to be More Personable on Social Media. Find what works for you and your business and you will only get better at it!

What do you think? Comment below on how you found your company personality on Social Media.

 

Another cool article brought to you by FUN TO BE SOCIAL!

Always Over Deliver

Always Over Deliver

Always beat expectations by over delivering on promises to clients and customers. Don’t make promises you can’t keep.

Under Promise

When you under promise results it is a good thing because it gives you a little room for mistakes or problems that may arise. Let’s face it most the time things don’t go very smoothly when running a business. You need to account for that when giving clients and customers promises on work that you can do for them. Don’t get all hyped up because you are getting a big client and start making promises that you know are going to be very tough or almost impossible to meet!

Set Expectations

When you are working with a client let them know how long it will take and some obstacles that could make the project last a little longer. Set the expectations so that way they know what to expect.

Time Expectations

If you know for sure that a project will take at least a week tell your client that it will be done in 10 days. This gives you time for any unseen things or events that could delay the project. Try your best to get it done within the week and you will have a happy client because they expected 10 days, but you delivered in 7 days!

Don’t Be Dishonest

When telling clients a time estimate or how good the project will be, don’t be dishonest. Don’t use the under promise as a way to make more money off of the same project. The under promise is to be used as a tool to help you over deliver to your clients.

Over Deliver

Once you set expectations for a project do your absolute best to do better than promised. Take the initiative to give much more value than your client was expecting. Beat the time you gave them on the project. Let them know that you are all about being the best at what you do and they will come back again and again. Throw in a couple upgrades to your project that they were not expecting. If possible try to do the project for a little less than the estimated budget. All the little things add up!

Stay In Contact During The Project

Do cool things like send email updates on how the progress is going. Add pictures and a quick caption to let your client know how it is coming along. Staying in contact during the project can be a way of over delivering and adding value!

Any Kind of Business

This advice is good no matter what kind of business you run. The main objective is to over deliver anytime you possibly can. It’s great for keeping customers and getting referrals. If a client/customer loves what you do they WILL tell people and that will lead to more business in the future!

 

As always thanks for reading! How do you Under Promise and Over Deliver in your business? Let me know in the comments below I would love to hear from you.