Give As Much Value As Possible
Social media and your blog are great ways to show people how valuable you can be to them. It can be a way to show off your skills in your particular field. Prospective client’s will use social media and your blog to find out information on you and your company. Don’t waste this opportunity to show what kind of value you can bring to them!
Use Social Media To Show Your Skills
Social media is a great place to show people that you know what you are talking about and that you know what you are doing. If prospective customers like the value you give them you won’t even have to sell to them. They will come to you because the value you give them will be so great they can’t resist!
What Would You Like To See As A Customer?
Would you find your content valuable? Think about that as you create valuable content for your your readers and prospective customers. It’s a great way to evaluate if what you are offering in terms of value is good. No I take that back, you want GREAT content not just good!
Create A Blog With Great Content!
A great way you can add value includes having a good Blog. This will give your readers/customers a look into your process and knowledge. It will also give them an idea of your personality. Write for your customers not for SEO. If you write great content the SEO will take care of itself. Focus more on how you can help your customers not how you can rank high up in the search engines. Plus writing for SEO can make you look boring and obvious to the people who know what you are doing.
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little better.” – Jeff Bezos, Amazon
Thunder and Lightning Approach
Using social media and your blog will be a great 1-2 punch when it comes to giving your customers or potential customers some great value. Using both as a “Thunder and Lighting” approach to really make a good impression. Try to make them correspond to your brand and identity. Stick to what you know and write and post about that subject. Add some humor to both your blog and social media. Maybe add some really cool facts about your industry that you know your customers will love.
Figure out what your customers like and keep them engaged on both your blog and social media. It will take some time to really find out what your customers really want and like, so keep at it until you get a really good idea.
Add value, value, some more value, then ask for their business. Better yet just add as much value as you possibly can and maybe you won’t even have to ask. Customers will come to you because they like you and what you are offering them before they even become your customers.
It will take a little time to get new customers from your “Valuable Content Strategy” so be patient. Once they come it will be like the movie “Field of Dreams” when all the people are lining up to see you. Build your dream through valuable and intriguing content. Who knows maybe Ray Liotta will come out from nowhere and read it. Then maybe play a little catch with you!
“If you build it they will come.” -Field of Dreams-
How do you use your blog and social media to get new customers? Let us know in the comments. Thanks for reading!
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