How To Use Effective Hashtags

Social Media Tip

If you do social media marketing one thing that you need to do is use the right hashtags. Hashtags are a great way for people to find you and your content on social media.

Why Use Hashtags?

When you use hashtags on your social media posts it helps people find you. It is similar to using keywords for search engines. People use hashtags to find content and people on social media.

Don’t Use Irrelevant Hashtags

So you take your time to post some great content maybe a really cool picture, a custom made graphic, or even a really awesome video now it’s time to post it! The main thing is you want people to see it right? The more people that see your post the better.

Now that you have it ready to post you put your description on it and then comes the time to throw on some hashtags! What kind of hashtags should you use? That’s how you can get more people to see your new awesome post. So you start throwing on some popular or trending hashtags that aren’t even relevant to the post. Maybe if you use the trending topics a lot of people will see your post even if it has nothing to do with the subject! …No don’t do that! People will actually get annoyed or click away super fast if they click on your post and it has nothing to do with the hashtag they were searching. It will also look like spam if the wrong hashtags are used. You don’t want your posts to look like spam so make sure to use relevant hashtags. Keep the hashtags relevant to the topic of your post and niche.

How To Find Effective Hashtags To Use

I actually have a list of different hashtags I use for our business (social media marketing) depending on what kind of post it is. I can quickly go to my list if it’s a motivational post, or social media marketing tip, etc. I have been doing this long enough to know what hashtags to use. The longer you are using social media marketing for your niche the easier it will get to know exactly what kind of hashtags to use.

Some hashtags I use for our social media marketing agency are: #socialmediamarketing #contentmarketing #business #marketing #entrepreneur #digitalmarketing and #socialmediatips just to name a few. It also depends on what kind of post it is. The above mentioned hashtags are usually used if our post has to do with social media marketing or social media marketing tips. If it is a different kind of post we will use different hashtags.

How do you find the right hashtags to use if you are just getting started? One of the absolute best ways to do this is to find other people/businesses in your niche and see what kind of hashtags they are using. Find some of their best performing posts and look at what hashtags they used on those posts.

Another way to find hashtags that are effective is to find Influencers in your niche and see what they are using in their posts for hashtags. This is a great way to find people who know what they are doing and learn from them! If you want to be the best learn from the best.

You can also use your page Analytics or Page Insights to find hashtags to use. Most Analytics and Insights will show you some good info about your audience. You will be able to see what kind of stuff your audience likes or what kind of industry they work in, this info can be very useful when finding hashtags to target the right audience. You can even use third party social media reports to get even more info!

If you have been doing social media marketing start a list of hashtags that work for your business and niche. Try different kinds of hashtags that are similar to see how they work. Once you find a good list of hashtags that work it will be much easier to use hashtags that can target the right audience and in turn lead to better engagements on your social media posts.

Remember to Hashtag Smart!

Thanks for taking the time to read and I hope it helped with any questions you may have had about using hashtags while doing social media marketing. Do you have any advice to add? Let us know in the comments.

 

 

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Interact With Others On Social Media

Interact With Others On Social Media

Take time to interact with people on social media. Don’t just talk about yourself and ignore others.

Make It A Two Way Conversation On Social Media

It’s OK to post stuff and to get your information out on social media. Put out some great content, but don’t ignore your audience while doing it. Make it a point to interact with people on social media whenever you can.

Put Your Loudspeaker Down For A Minute

Don’t keep yelling out your message on social media! Have you ever been to a party and get stuck talking to a person who just wants to talk about themselves? Nobody wants to be around that person and that is the way social media works these days. Make it a two way conversation.

Like Others Posts

Go out of your way to like other peoples posts. “Like” the stuff you really do like. Don’t just start throwing “likes” around acting as if you just hit the “Like Jackpot”! I know they are unlimited, but “like” things on social media that you truly like and be authentic. I admit I used to “like” others posts just to be nice or to return the favor because they “like” my posts. I don’t do that anymore I only “like” posts that are really cool or inspiring or funny or awesome or… well you get the point.

Comment On Others Posts

Commenting on others posts on social media is a great way to connect. It beats out just hitting the “like” button. It lets the other person know that you read their post or that you really do like the picture or video they posted. This is a great way to interact with people and to form relationships on social media! Commenting on others posts will also get them curious and they will check out your profile to learn about you.

I comment on things that I really want to comment on. Some people just leave emoji’s. Which is fine, but it’s not the greatest way to connect when commenting. Words are more powerful and show that you actually payed attention to their post. I like to leave emoji’s here and there (especially on Instagram) cause it’s fast and easy, but whenever you have the time make sure to write a good comment. Don’t just always leave emoji’s.

Leave A Direct Message (DM)

Send someone a nice direct message on social media. Be personable and let them know you like following them. Maybe ask them if they had any questions you can help them with. Even ask them for some advice. I love when people ask me for advice about social media marketing or about business.

Whatever you do when leaving a direct message don’t spam people. Most will ignore you or worse delete you.

Be genuine in your approach. Have a real desire to help them or add value when you can. Never leave an automated direct message. It just feels too robotic and not very personal.

Be A Social Media Superstar!

Interacting with people on social media is fun! I love meeting new people and possible new business contacts on social media. I will rarely promote myself on social media. I just want to add value and have fun while doing it!

I know it takes time to interact with people all the time on social media. It can really drain the time if you do it too much. Find the right balance even if it’s just five minutes on each social media platform per day. Something is better than nothing. You will be amazed at the new connections and relationships you form when interacting more on social media.

Don’t just speak at people, interact with them!

 

Hey, thanks for reading! Do you want to add something? Let me know in the comments below.

 

How To Run Special Promotions For Your Facebook Fans Only

Social Media Marketing Tip

Running promotions only for Facebook fans is a great idea. It let’s them know that you appreciate them and you appreciate that they follow you on Facebook.

A Promotion Only For Facebook Fans

Make sure to let them know it is only for them! An exclusive Facebook Fans only promotion! People love exclusivity! It gives you that warm fuzzy feeling inside. Social media is a great way to make your customers feel special. Offering a special promotion only for your Facebook fans will do that.

Everybody Loves A Deal

I know that I love a great deal anytime I can get one. Think about it, if one is offered to you and you know that you are in a special group that only members gets the deal isn’t it more enticing? That’s exactly why promotions on social media work so great.

Make It Worth It

People like your Facebook page for many reasons. They might like your products/services, they might like your business culture, heck they might even like you. The point is people like your Facebook page for a reason. Doing Facebook only promotions gives them another reason to love your page!

Give them a great promotion that will be hard to pass up. If you sell ice cream and your slow day is Monday offer them a “Buy One, Get One” offer good only for that Monday.

If you sell tires offer a “Free Installation” promotion good only for Facebook fans with a special promo code or a coupon they can show with their phone.

Whatever kind of promotion you decide to do offer a great one and make it worth it for them.

Make It Fun

This is where Fun To Be Social excels! Fun! Fun! Fun! Promotions! You can make the promotion FUN many different ways. Have people do something fun to earn a big discount or a free item. Below are some samples of fun promotions you could do on Facebook.

  1. Make them sing a quick song for the offer
  2. Have them do a funny dance at your location
  3. Have them upload a video to Facebook doing something funny that relates to your business.
  4. They can upload funny pictures with your product. (in good taste of course)
  5. You can do a fun event like the “Sumo Suits” winner gets a good deal or free item. Loser still gets something just for doing it.

There are so many ideas for doing a fun promotion. I could come up with a least one per day for any business. If it gets people involved and engaged it is a success! If not then just toss it aside and move on to one that got better engagement in the past.

Marketing is a never ending process to learn what works and what doesn’t. Things in marketing change so fast especially in today’s fast paced world.

Don’t Fear Failure While Promoting On Facebook

Some things will work great and some not so great. If you can succeed at 40% of the promotions you put out there on Facebook that would be a huge success! All it takes is for one that really takes off and it will really help to drive business.

If you find a few Facebook Fan Promotions that work go back to them later in a few weeks or few months alternate the ones that work. Add new ones in to see what sticks. Throw out the ones that didn’t really work.

Keep notes on what Facebook Promotions work and which ones don’t. There’s no need in wasting time with the ones that don’t work.

Stick with the best Facebook Promotions and the best ones will lead you to think of more good ones that could work great in the future.

Make It A Habit To Do Facebook Fan Only Promotions

Do these once per week or once per month. You can even get on a schedule so that your Facebook fans look forward to your next promotion. Test what works and build on it.

For example one of your weekly Facebook Fan Promotions could be “Tuesday two-fer” or a “Friday Frenzy”. Make it catchy and let your Facebook fans know it’s just for them.

Doing Facebook Fan Promotions is a great way to engage with your Facebook audience. It let’s them know that you appreciate them and that there are rewards for following your business on Facebook. Don’t waste the chance to connect with your Facebook fans through fan only promotions.

 

Thanks for reading! Do you have any “Fun and Effective” Facebook Fan Only Promotions that works for your business? If so let us know below in the comments.

Overthinking Sucks!

Over Thinking can kill your happiness

Overthinking can really kill a lot of things. It can kill your happiness, motivation, your progress, and your confidence to name a few. Don’t let overthinking kill your happiness!

Overthinking Creates Doubt

I know this for sure! I was a chronic over thinker. (probably still am a little) I realized that after 20 years of overthinking. It took 20 years to really notice how bad it was effecting me when doing business.

It created doubt in everything I did with business. I would get really motivated and get a lot done and make some great progress with a new business and then came the overthinking. It made me wonder if I chose the right business to spend my time with. It had me thinking that maybe I don’t know enough to make this business a success. Any business I started or really got going on doubt and overthinking crept in.

Don’t Let Doubt and Over Thinking Ruin Your Motivation

When you get motivated and ready to rule the business world just go with it! Don’t let crap like overthinking ruin it for you. Get going with whatever you choose to do and don’t look back! You chose whatever business you are in for a reason don’t overthink it. Stay motivated on the reasons why you started.

 

“We are dying from overthinking. We are slowly killing ourselves by thinking about everything. Think. Think. Think. You can never trust the human mind anyway. It’s a death trap.”
Anthony Hopkins

 

Doubt and Overthinking is Like A Poison

Honestly I think I let a lot of good opportunities slip away because of overthinking things. I’ve started business that today would be doing great, but for some reason I gave up and let the doubt and overthinking creep in. It was like a poison that killed my motivation in the past.

You notice that I say in the past. I learned from it and now when I am building my business I am going full speed ahead! Doubt and overthinking things doesn’t happen anymore because I am too busy to let it happen. I am too busy building my empire. I won’t let it happen anymore. If I have any doubts I just keep learning my craft (social media marketing) and then I know that it is only a temporary case of overthinking because I know what I am doing and there is no reason to let it stop me.

I am He-Man and overthinking is like Skeletor. I will never let Skeletor win! I have the power!!

Just Be Awesome!

You know more than you think you do. Never doubt yourself so much that it ruins your progress. Just be awesome and never apologize! I learned the hard way and lost some time because of it, but the main thing is I LEARNED FROM IT!

Adjust When Needed

Go out and crush it today! If things aren’t going as planned adjust the plans just enough to keep you going in the right direction. Don’t let doubt and overthinking stop you dead in your tracks. Believe in the reasons why you started and let that doubt slide right off your shoulders.

 

Do you have anything to add? Let me know in the comments below.

New Instagram Features For Business

In the coming months Instagram will start rolling out features that will give businesses more options on their profile pages. This will give businesses more ways to communicate and effectively advertise from within the Instagram app. These changes could make your social media marketing efforts even better on Instagram!

Social Media News

Some of the features include:

  • A Contact Button (similar to Facebook I’m assuming)
  • Access to Insights
  • Ability to turn well performing posts into ads

These new features will be rolling out over the next couple months. Maybe one at a time or all at once. I guess we will see how they decide to do it.

My Take On The New Features

As of right now I think they could be very helpful features for businesses. The contact button especially will be pretty awesome. Just like on Facebook the contact button is a great feature. Right now the Instagram profiles are pretty basic so I can see why they would want to start adding some useful features.

Being able to view Insights right from the Instagram app will be very nice also. Right now in order to view page statistics you must go to a third party.

My only reservation about these new features is that they will start limiting organic reach over time just like Facebook. Since Instagram is owned by Facebook it can be assumed that over time it will be pretty similar in which you must “pay to play”. Only time will tell either way Facebook and Instagram are still very awesome ways to reach people on social media!

What’s your take on the upcoming changes? Will this help you with your Instagram Marketing efforts? Let me know in the comments below.

Source: Social Media Examiner

Don’t Be Shady On Social Media

Social Media Tip

When you are on social media don’t do shady things and think people won’t notice. I know I notice when people do shady things and I remember them. Have great social media etiquette and people will notice you.

Follow Then Unfollow Soon After

I can’t say this enough, don’t do this it is very bad practice on social media. I understand that people unfollow others all the time, and that is fine. What I really hate is somebody who does this all the time as a daily or weekly process to build their social media accounts.

That’s like putting your hand out to shake another persons hand and when they go to shake your hand you pull your hand back. Don’t leave people hanging…MAN!

People do this to me and then I see them follow me again a month or two down the road because I unfollowed them, but they don’t remember that I caught on to their little trick and I won’t follow them back. Of course they unfollow anyway, but at least they didn’t bait me again!

I notice that on a social media platform like Instagram (follow me, it will be the best decision you make today!) someone will follow you, they will have 25,000 followers, but they only follow 200 people. To me that is a red flag that someone is following me only to unfollow me soon after I follow them. I won’t follow these people back and just as predicted they unfollow me within 24 hours. Look for this when people follow you and then you won’t have to be fooled by these shady people on social media. This is only a sample of a small percentage of people not everyone does this.

My main point about this is don’t be that person. They are annoying and I will tell them anytime I can. Social media is there to be social and to get to know people not to play games with following and unfollowing people. I can see unfollowing someone who has not followed you back after awhile, but when someone did follow you back and then to unfollow them right after is SHADY!! Not Slim Shady, Marshall Mathers/Eminem that is a cool kind of shady. Don’t be those people, be cool like Slim Shady!

Automated DM’s (Direct Messages)

I think most people who don’t do this can agree with me this is also an annoying thing people do on social media. I can tell just looking at the subject line if someone sent me an automated message. Of course I never respond to these or even read them. I will never set up automated direct messages. If I’m going to respond to someone or thank them for following me I will do it with a genuine message created by me at that time.

I know that people do this and it’s not horrible, but if you can, do your best not to have automated messages go out to your audience. People love to hear from people and automated direct messages seem too robotic.

Don’t Leave Spammy Comments

You would be surprised how many people do this. I get it you are on social media to build your business and awareness, but you need to be careful how you do it. Leaving spam comments on others profiles is very bad social media etiquette. A lot of people will delete the spam comments or worse delete or block you! This is a no brainer, people know if they are leaving spam or not.

I have to admit about 7-8 years ago I used to do that stuff and thought there was nothing wrong with it. I was wrong even back then and today it is even worse to leave spam comments. Don’t be like me 8 years ago, be like me today! Leave value or compliments in comments and people will notice and they will come to you without you even needing to promote yourself.

Just Be Fun and Social 

By reading this you now know what some bad social media etiquette is. I’m sure that most of you don’t do any of the things mentioned above. For those who do this stuff mentioned above on social media I have two words for you STOP IT!!!

Whew….. I got that out of my system..lol

Use social media to be fun and social. That’s really all there is to it when it comes to using social media the right way. I know there is a lot when it comes to social media marketing and the more we know the better we will all get at it. The main point of this article is to let you know what is bad and shady social media etiquette. Be fun and social on social media and it comes really easy.

Talk to others on social media like you would talk to friends even if you don’t know them. Who knows they might actually turn into real friends outside of social media or great business partners in the future!

Thanks very much for taking your time to read this! Keep on Truckin’ my friends.

Bonus

If you have never checked them out I suggest reading the awesome articles on Social Media Examiner also. They always have some great content with some great contributors. This is not a paid endorsement or anything like that just a great resource if you’ve never checked them out yet.

Analyze Your Social Media Often

Analyze Your Social Media Marketing

Each social media platform offers some pretty awesome analytic information. Use this to your advantage to make your social media marketing efforts better.

Analyze, Analyze, Analyze

I can’t say it enough! Make sure that you are on track to meet the goals you set out for social media marketing. Each platform offers different, but very useful analytic reports. Most of which are very detailed. Below is a sample from my Twitter Analytics.

 

Twitter Analytics | Fun To Be Social

Find Content That Is Working

Using social media analytics will be a great way to find out which content and posts are getting the best response. As you can see from my Twitter account above it shows what my top tweet is for the month. This will help when I decide what other content to create and post in the future. I can also find out what some of the other better performing tweets were for that month or past months. If you don’t take advantage of this great and free info you are just going about it like a blind little mouse. Don’t be a blind little mouse. Use these analytics to your advantage and become Mighty Mouse!!

Best Days and Times

When going through your social media analytics really go over the daily posts and see what days and times worked best when posting on your social media pages. This can really help you pinpoint the absolute best times to post. Also look at the worst times when the numbers where down. You will not want to post at these times, because your audience may not be active on social media at those times. You really want to take advantage of the times that your audience is most active. If you are posting when your audience is not on social media then what’s the point! 

Study Each Social Media Analytics Platform

Each social media platform has a different setup and feel for their analytics. Get familiar with how they are laid out. Facebook, Twitter, Pinterest, and Google+ all have very good information for analytics. They have different layouts with different ways to read the analytics. Take the time to get to know how to read them. Once you get more familiar it will be easier to take full advantage of the great info and analytics they are giving you.

Take Notes

Take good notes of each social media platform and their analytics. You can do hand written notes (what I do) or you can take screen shots and print them off and put notes right on the printed sheet. Some people export the analytics into a spreadsheet. Whatever way you do it, make sure to take notes! Refer to these notes often when scheduling posts.

It Takes Time

It will take time to get a good feel as to what is working and what is not working when posting on social media. At first you can just start out posting the best possible content you can, when you can. After the first month take a look at the analytics and start your process of analyzing each social media platform to find out what is working best for your niche and business.

If you have already been posting for awhile and you haven’t taken a good look at your social media analytics it’s time to get to it! Find out what content is working and when the best time to post on social media is. Each social media platform is going to be different as to when the best time to post will be. Each social media platform is going to be different when it comes to what kind of content is best.

Schedule Time To Read Your Social Media Analytics

If you schedule time it will be easier to get on a routine for this. I look them over once a week for my account and my clients accounts. Once a week I will do a quick overview of each social media platform. Once per month I will do a more detailed look. This is when I really take notes and adjust my social media marketing campaigns strategies and goals. Whatever you plan to do pick a schedule and stick to it to get good consistent results.

In Conclusion

If you really want to master social media marketing then you need to make sure you keep up with your social media analytics. Don’t ignore the very awesome information that these social media platforms are just handing you. This is a great era in marketing! The information we have now compared to just 10 years ago is astonishing! Make it work for you and you will be glad you took the time.

 

Do you have some tips on how you read your social media analytics? How often do you read and study them? Let me know in the comments below!