If you do social media marketing one thing that you need to do is use the right hashtags. Hashtags are a great way for people to find you and your content on social media.
Why Use Hashtags?
When you use hashtags on your social media posts it helps people find you. It is similar to using keywords for search engines. People use hashtags to find content and people on social media.
Don’t Use Irrelevant Hashtags
So you take your time to post some great content maybe a really cool picture, a custom made graphic, or even a really awesome video now it’s time to post it! The main thing is you want people to see it right? The more people that see your post the better.
Now that you have it ready to post you put your description on it and then comes the time to throw on some hashtags! What kind of hashtags should you use? That’s how you can get more people to see your new awesome post. So you start throwing on some popular or trending hashtags that aren’t even relevant to the post. Maybe if you use the trending topics a lot of people will see your post even if it has nothing to do with the subject! …No don’t do that! People will actually get annoyed or click away super fast if they click on your post and it has nothing to do with the hashtag they were searching. It will also look like spam if the wrong hashtags are used. You don’t want your posts to look like spam so make sure to use relevant hashtags. Keep the hashtags relevant to the topic of your post and niche.
How To Find Effective Hashtags To Use
I actually have a list of different hashtags I use for our business (social media marketing) depending on what kind of post it is. I can quickly go to my list if it’s a motivational post, or social media marketing tip, etc. I have been doing this long enough to know what hashtags to use. The longer you are using social media marketing for your niche the easier it will get to know exactly what kind of hashtags to use.
Some hashtags I use for our social media marketing agency are: #socialmediamarketing #contentmarketing #business #marketing #entrepreneur #digitalmarketing and #socialmediatips just to name a few. It also depends on what kind of post it is. The above mentioned hashtags are usually used if our post has to do with social media marketing or social media marketing tips. If it is a different kind of post we will use different hashtags.
How do you find the right hashtags to use if you are just getting started? One of the absolute best ways to do this is to find other people/businesses in your niche and see what kind of hashtags they are using. Find some of their best performing posts and look at what hashtags they used on those posts.
Another way to find hashtags that are effective is to find Influencers in your niche and see what they are using in their posts for hashtags. This is a great way to find people who know what they are doing and learn from them! If you want to be the best learn from the best.
You can also use your page Analytics or Page Insights to find hashtags to use. Most Analytics and Insights will show you some good info about your audience. You will be able to see what kind of stuff your audience likes or what kind of industry they work in, this info can be very useful when finding hashtags to target the right audience. You can even use third party social media reports to get even more info!
If you have been doing social media marketing start a list of hashtags that work for your business and niche. Try different kinds of hashtags that are similar to see how they work. Once you find a good list of hashtags that work it will be much easier to use hashtags that can target the right audience and in turn lead to better engagements on your social media posts.
Remember to Hashtag Smart!
Thanks for taking the time to read and I hope it helped with any questions you may have had about using hashtags while doing social media marketing. Do you have any advice to add? Let us know in the comments.
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