Be Authentic On Social Media

Social Media Tip

Social media is a great way to show people who you are and what your business is all about. Use this opportunity to connect with people in an authentic way.

Why Should You Be Authentic On Social Media?

People want to connect with you and your company on social media to learn more about your products, services, employees, company culture, etc. They want to learn more about why they should do business with your company. Give them a reason to do business with you!

How To Be Authentic On Social Media

First you need to put together a social media marketing plan. Ask some questions about your company. Here is an article on questions you need to ask before starting a social media marketing campaign.

Really figure out how you want your company to be portrayed on social media. Take your time and put together a good profile of your business on paper. What kind of products/services do you have? What is your company culture? How do you want to be perceived as a company?

Have a meeting with your employees to get some advice from them about how your company should be on social media. You would be surprised how insightful your employees can be when it comes to how your company is seen or should be seen in the public eye.

Whatever you do make sure to have a plan before starting so that you can portray your company in an authentic way that will let your customers learn more about you while they follow and engage with your company on social media.

Don’t Be Fake

The whole point of being authentic is about being honest in what your company is about. Don’t be fake and don’t try to emulate another company. Find a way you can be more unique and stand out even more than your competition on social media! 

Add value first to help build trust with your audience. Don’t think about how you can sell to your audience think about how you can add value and build trust first! Trying to sell and pitch people too much is not very authentic.

People Will Love Your Authenticity!

If you are truly authentic on social media your audience will learn more about your company and they will respect and trust your company if it comes off as authentic, honest, and transparent. Don’t forget to read our article 11 Questions To Ask Before Starting Social Media Marketing. It’s not just a plug to get you to read another one of our articles it really relates to this one and will give you some good questions to ask yourself while starting a social media marketing campaign. I actually ask my clients these questions to get a better feel of their company.

Stay true to your company and brand and be as authentic as possible to build trust with your audience on social media and it will pay off in the long run. Remember social media marketing is a marathon don’t expect huge results right away, but if you do it right the results will be well worth it!

What kind of things do you do to be more authentic on social media?

 

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Be Fun On Social Media!

Fun profiles get more engagement on social media

If you are going to be doing social media marketing you might as well have some fun with it! Nobody wants to see a boring social media page. I know I don’t want to see boring social media pages. Think about it would you want to like or follow a page if it was boring? Take the opportunity to show your audience your fun side on social media!

We have many articles about being fun on social media and they are all a little different with unique ideas. Since we all about being fun on social media you will see many more articles about fun social media! If you can be fun on social media it will really show off your personality! Being fun will lead to more engagements from your fans and hopefully they will remember you more! How can you be more fun on social media? Below are some ideas you can use to get you going in the right direction. If you would like some post ideas here are 17 posts you can totally steal from us!

Post Funny Pictures

You can post funny pictures of your employees that show the fun side of your business. People love to see behind the scenes stuff on social media especially if it is funny!

Some Funny Pictures You Could Post

  1. Funny pictures of your employees
  2. A picture of a bad product that didn’t turn out right
  3. A funny mistake made in the office (in good taste of course)
  4. An office party
  5. A fun meeting
  6. Employees at a business conference
  7. Bad parking jobs at your office

There are so many funny pictures you can post. Funny just happens and you need to have your camera ready! Purposely look for funny things about your business and you will find some things to post.

Post Fun Videos

Not all videos need to be serious and educational. Come up with some fun video ideas to post on your social media. Make a video poking fun of your business or industry. Prank someone in the office and post that on social media. (get their permission first before posting) Anything fun or funny you can capture on video that shows the light fun side of your business!

Video is a great way to show off the fun side of your business. A lot of the social media platforms like Facebook, Instagram, and Twitter are encouraging people to share more video and they are making it easier and easier to do it even with Live broadcasting. Facebook Live is gaining traction and now YouTube is doing Live video. Get more video out there to stay up with this growing trend. Use it as a way to show the fun side of your business! Get creative who knows it could even go viral!

Run A Fun Contest

Try different ideas to get your audience engaged with contests. You can give out free products, cash, gift cards, etc. Be creative and find some good contest that people will respond to. There are so many ways to do this find what others do and get some inspiration and ideas of what works for them on their social media pages. Look for others in your niche and see if they are running any contests. Don’t copy just use the information to get some ideas and start your own unique contest!

Share Fun Stuff

Look for people who already are posting fun stuff on social media. Search hashtags that are related to funny or fun and find some great content to share.

This will be great for two reasons;

  1. You will have some fun or funny stuff to share with your audience.
  2. You will be sharing content from others and engaging with them.

Leave Fun or Funny Comments on Social Media

When you respond to other posts take the opportunity to show off your personality. Stay on subject with whatever you are commenting on! Find a fun and creative way to respond and people will see the personality of you and your business. This is a great way to interact with others. Interacting with others is very important to building a social media presence. I even wrote an article just about that! click here to read it

social media is fun

Run Fan Only Promotions on Social Media

Offer exclusive deals to your fans on social media to keep them engaged and interested. It will show them that you appreciate them being fans of your page and it will get you more business! Make the deals exclusive and only for a short time to get people to take action! Here is a great article about How To Run A Facebook Fans Promotion.

Offering short term exclusive offers will drive traffic to your website or storefront! Of course you need to reach a good number of people to see results, but that is not hard on social media. If your fans like what you post they will seriously consider your offer!

In Closing

The main point of this article to to give you some ideas on how to be more fun on social media. If you can find creative ways to be fun on social media you will be doing better than your competition if their social media is just boring and plain. People will be drawn more to your business online because they actually like what you post and the personality you bring to your social media pages.

The cool part about social media is it is a way to show your audience and customers what your business is all about. Don’t waste the opportunity to connect with them in a way that they will remember! If you are wondering how Fun To Be Social does it on social media follow us and get some inspiration or ideas on how we do with social media. Click on the social media icons on this site or find us (@funtobesocial) on Facebook, Twitter, Instagram, Pinterest, Twitter, and Snapchat.

 

What do you do to be fun on social media?? Let me know in the comments below to give others some ideas. Plus I love hearing new ideas!

 

 

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Stop Wishing, Start Doing!

Stop Wishing, Start DoingStop wishing for things and put together a plan to attain them! Wishing is for losers who want stuff, but aren’t willing to put in the work. Be a winner and stop wishing and start doing!

Stop Wishing!

I always laugh to myself when I hear someone say “Man, I wish I had that car!” or “I wish I could afford a house like that!” It’s not that they want to have that item, it’s that they wish they could have it. I have news for you it’s possible to have things you really want. So stop with the wishing, there is no magic genie that is going to come out and grant you that wish! The people who own those things didn’t wish for them they most likely went out and worked hard to get them!

Start Doing!

Set goals and plans on how you plan on hitting those goals. Once you have your goals and plans set now comes the hard part ACTION! One must take action to make their goals and plans a reality.

The path to success is to take massive, determined action. -Tony Robbins

It won’t be easy, (at least I’ve never seen it come easy) but it will be worth it in the end. When people see someone sells their app to Facebook for 1 billion dollars they think “Wow must be nice!” The truth is that person could have put in 10 years of hard work, skipping parties, working many weekends, working 80 hour weeks, risking their own money, etc. A lot of things that people don’t see, they only see 1 billion dollars and think that person was lucky. Then those people say “I wish I had 1 billion dollars!” See how dumb that can sound? That same person probably goes out a lot of weekends and only works 40 hours per week and is afraid of risk!

If you aim at nothing, you will hit it every time. -Zig Ziglar

Get Started!

I’ve learned that every little step will help you get to the big overall goal! Start now, start today even if it’s something small that small step will get you on your way. Whether it’s a business goal, a personal goal, a fitness goal, or something else just get started today!

One quick example: I seen this guy on T.V. who weighed over 700 lbs he couldn’t do much physically, not even walk around his house! He decided he wanted to lose the weight so he started with small steps. Instead of going to a gym or doing some exercises he knew he couldn’t do yet he would just do some movements on the couch. Maybe put on some music and move to the music on the couch or just move back and forth on the couch to engage his muscles. Eventually he was able to do some walking around the house then some walking outside. He eventually lost over 400 lbs!

So what is the point of that story? The point is he took small steps to get to his overall goal. Those small steps lead to him losing over 400 lbs! You can do it too! Maybe you don’t need to lose 400 lbs, but whatever your goal is you can reach it! Stop wishing and start doing! You will accomplish your dreams with Goals, Plans, and Action! Just remember it will take some work. Stay motivated and keep at it even with little steps everyday!

“A man can be as great as he wants to be. If you believe in yourself and have the courage, the determination, the dedication, the competitive drive and if you are willing to sacrifice the little things in life and pay the price for the things that are worthwhile, it can be done.” –Vince Lombardi

Have anything to add? Let us know in the comments below. Even better if you have some cool motivational quotes put them in the comments!

 

 

Snapchat Adds New Features!

Snapchat Adding New Features

As we all know social media changes almost daily. Snapchat is now adding some new features that are sure to change the way you Snap!

“Memories” Feature

The new “Memories feature on Snapchat will allow you to now save Snaps. You will be able to search your old Snaps with search and bring them up. With this new feature you will also be able to edit your old Snaps and post them to your Story. This new feature will let you re-purpose Snaps that you really liked and show them off in a new way.

“Memories” will be a new way to save Snaps and Stories on Snapchat.

“You can use Memories to create new Stories from Snaps you’ve taken, or even combine different Stories into a longer narrative!” Snapchat wrote on their blog. “It’s fun to celebrate an anniversary or birthday by finding a few old Snaps and stringing them together into a new Story.”

This will also be a great way to bring old Snaps into your Story for #TBT (Throw Back Thursday)

If you post a Snap taken more than 24 hours ago, it will have a special white border around it to indicate that it’s from the past. This will let people know it is an older Snap. You will be able to edit it and add new filters and time stamps.

Just swipe up from the camera to get to the new “Memories” feature.

“My Eyes Only” Feature

Another new feature of Memories: If you have any content you want to keep private, you can mark it My Eyes Only. This makes it impossible for anyone looking at your Snapchat camera roll to accidentally stumble upon it. Users must enter a pin to access anything marked with the label. You will be able to set the pin up when the “Memories” feature is available.

 

When Will It Be Available?

You can expect the features to roll out in about a month or so. (Nationwide) Snapchat will send a Snap to let you know when “Memories” is up and active.

Get Creative!

The new “Memories” feature will allow you to be even more creative on Snapchat. If you are in social media marketing or own a business play around with it and find ways you can have fun with it! The cool thing about Snapchat is there are so many ways to engage with your audience while having fun and getting creative. Now Snaps won’t all disappear in 24 hours and can be used again! I think this is going to be pretty cool!!

 

If you aren’t yet following me on Snapchat look me up and enjoy the Snappy Snappin’ I do! (username: @funtobesocial)

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10 Reasons You Need To Be Doing Social Media Marketing!

10 Benefits of Social Media For Business
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You own or run a business and you don’t do social media marketing yet? There are way too many reasons you should be doing social media marketing for your business! I won’t get into all of them, but here are 10 Awesome reasons your business should get into social media marketing. (like yesterday!)

  1. Drive Traffic To Your Website: When you do social media marketing there are many opportunities to drive traffic to your website. You can do this organically or through paid social media ads. One important thing is you don’t want to promote too much. I like to live by the 90/10 rule, post 90% good engaging content and promote only 10% of the time. So find a balance when posting links to your website. Here is an article about adding value on social media. 

2. Build Brand Awareness: Social media is a great way to build brand awareness for your company. Even if you use social media for this it makes it very valuable. You don’t always need to promote yourself just add some value and build your brand through the value you can add to others on social media!

3. Real Time Customer Service: Unlike the old days when you needed a huge call center you can now have a small team that responds instantly to people on social media. These days people go on social media to vent, complain about an issue, ask a question, etc. It is a good idea to have a plan in place to respond in a timely manner to your customers on social media. Fast and caring replies is a great way to build trust with your customers.

4. Building Strong Relationships and Brand Loyalty: This kind of goes hand in hand with #3. Don’t use social media as a one way conversation. Social media is a great way to open doors and build relationships with current and future customers along with building other strong business relationships. If you use social media as a two way communications channel this will help to build relationships. Go out of your way to talk to others in your niche. Find Influencers that you can connect with and build a strong business relationship with.

5. Offer Exclusive Sales and Promotions: Social media marketing has many elements to it. There are so many creative ways you can reach your customers. Do creative promotions that are for your fans only. Here is an article on how to run promotions for only your Facebook fans.

6. Showing Off Your Products/Services: Social media is so great for showing off your products or services to your customers! You can be creative with the pictures you take and the wording you use on the photos or in the captions. Instagram and Facebook are two great platforms for showing off your products and services. It’s OK to show off your products or services more often if you can find creative ways to make them engaging. Don’t just promote and ram your products and services down peoples throats! One way to do this is to find out what kind of pictures others in your niche post. Take notes on what works for them. Don’t copy just use their posts as inspiration to get ideas. The main thing is if you are going to post pictures of your products and services make them engaging and seem more natural than just a promotional post.

7. Showcasing Your Employees: A great company loves to talk about their employees and social media is a great way to do that! Taking pictures of the office or company events with employees let’s people in and makes your business more transparent. In social media marketing transparency is a good thing. People love to see your business behind the curtain. Social media gives you that opportunity to let people see your company and culture.

8. Billions Of People Equals Lots Of Untapped Potential: With so many people on social media it would be a shame not to be doing social media marketing! The main rule of marketing to go where the people are. Social media is where people are! If you are doing any offline marketing that is great, but if you are going to do any online marketing then I highly recommend that you start social media marketing soon!

9. Staying Ahead Of Your Competition: Chances are your competition is already doing some sort of social media marketing. If you are not you will be left in the dust! If your competition is not doing social media marketing now is your chance to get a leg up on them and start. Whether your competition is on social media or not you can’t afford to sit by and watch them take advantage of social media marketing. You need to take action and start even if you don’t have much money to work with at least get your pages set up on the biggest platforms like Facebook, Instagram, Twitter, Pinterest, etc. Maybe only start on one, just get started!

10. Taking Advantage of Social Media Analytics: Most of the social media platforms offer some pretty awesome data and analytics. This valuable information will help you to be more efficient and effective when doing social media marketing. Make sure that you use the great information that they give you to analyze and improve your social media marketing. These Insights and Analytics are free and if you read them and analyze them you can really start to learn what is working and what is not working. Use these reports to your advantage. Here is an article on Analyzing Social Media.

I wanted to put together a nice list of reason you should be doing social media marketing and there you have it!

The ten reasons above are more than reason enough to at least start social media marketing. Of course there is a lot to doing social media marketing effectively and you should learn as much about it as you can, but at least get started and you can learn more and more as you go. Never stop reading on ways to improve your social media marketing. It really is a never ending process. Each social media platform is constantly changing so keep up with all the new changes.

If you want to get into social media marketing it can take up a lot of time so plan ahead of how you want to implement a social media strategy for your business. Do you want to take it on yourself? Would you prefer hiring more employees to run your social media? Will you outsource it to another social media marketing agency? Think about these things before starting so that you can implement a great social media marketing strategy!

 

Do you have any other good reasons for doing social media marketing? Let us know in the comments below!

 

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