Social media is a great way to show people who you are and what your business is all about. Use this opportunity to connect with people in an authentic way.
Why Should You Be Authentic On Social Media?
People want to connect with you and your company on social media to learn more about your products, services, employees, company culture, etc. They want to learn more about why they should do business with your company. Give them a reason to do business with you!
How To Be Authentic On Social Media
First you need to put together a social media marketing plan. Ask some questions about your company. Here is an article on questions you need to ask before starting a social media marketing campaign.
Really figure out how you want your company to be portrayed on social media. Take your time and put together a good profile of your business on paper. What kind of products/services do you have? What is your company culture? How do you want to be perceived as a company?
Have a meeting with your employees to get some advice from them about how your company should be on social media. You would be surprised how insightful your employees can be when it comes to how your company is seen or should be seen in the public eye.
Whatever you do make sure to have a plan before starting so that you can portray your company in an authentic way that will let your customers learn more about you while they follow and engage with your company on social media.
Don’t Be Fake
The whole point of being authentic is about being honest in what your company is about. Don’t be fake and don’t try to emulate another company. Find a way you can be more unique and stand out even more than your competition on social media!
Add value first to help build trust with your audience. Don’t think about how you can sell to your audience think about how you can add value and build trust first! Trying to sell and pitch people too much is not very authentic.
People Will Love Your Authenticity!
If you are truly authentic on social media your audience will learn more about your company and they will respect and trust your company if it comes off as authentic, honest, and transparent. Don’t forget to read our article 11 Questions To Ask Before Starting Social Media Marketing. It’s not just a plug to get you to read another one of our articles it really relates to this one and will give you some good questions to ask yourself while starting a social media marketing campaign. I actually ask my clients these questions to get a better feel of their company.
Stay true to your company and brand and be as authentic as possible to build trust with your audience on social media and it will pay off in the long run. Remember social media marketing is a marathon don’t expect huge results right away, but if you do it right the results will be well worth it!
What kind of things do you do to be more authentic on social media?
Talking about authentic, Did you know we are on YouTube?
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