Instagram added a new live feature to their platform. It is out now on limited accounts, but will be rolled out app wide in the coming weeks. Since adding the Stories feature Instagram has been adding a lot of Snapchat like features. This one is different and more resembles Facebook Live or Periscope.
Disappearing Live Video
The new Instagram Live feature will have disappearing video. Meaning once the live broadcast is over the video disappears from the news feed for good.
This is meant to help people to get more comfortable with live video. Your friends and followers will get notifications when you go live just like on Facebook Live.
You will also see that they are live under their profile picture and in the stories bar. Instagram wants you to see when people are live to encourage you to view. This in turn can help the Instagram Live feature become more popular.
Will This Be Good To Use For Business?
Honestly I’m not sure if the new Instagram Live feature will be beneficial for business or not. The video disappears soon after the live broadcast and for a business that is not as good. For personal use it could be great.
If you go through all the time to produce a great live video and it disappears right after and not a lot of people seen it yet it could be a waste of time. There will always be pros and cons to new social media features.
I think Instagram should give us the option to keep the video or have it disappear. That would be a win-win for business and personal use. Maybe they will make that an option in the future.
One Way To Use Instagram Live For Business
I do think that this feature will be good for “flash sales” if you promote it through Instagram Live. Flash Sales are very short term promotions/sales. Just like Facebook Live you can let your audience know that you will be going live on Instagram soon and do a countdown posting every 5-10 minutes about the upcoming live broadcast and to let them know they won’t want to miss it!
Let’s Give It Time
Until it actually rolls out app wide I can’t tell you too much how good it will be for business. Once it comes out I will tinker around with some ideas once I use it. I’m sure other digital marketers will find marketing techniques with Instagram Live that will be creative and beneficial.
The fun part is once it’s out and we all get to experiment with Instagram Live we will all learn as we go. I’m sure after awhile I can find some fun ways to use Instagram Live for business and as I do I will share them in this blog. Stay tuned my friends!
What are your thoughts on Instagram Live? Let us know in the comments!
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