You have accounts on Instagram, Facebook, Snapchat, and more that is great!! Every business should be doing social media marketing. Are you being fun or boring on social media? Sometimes it’s hard to tell unless people tell you. Here are a few things to do to make your brand fun on social media.
Tell Your Story
Every business and person has a story about how they started, where they are now, and where they plan on going. Each brand/business story is unique so use that to your advantage. Let people see what’s going on in your business. Share things that will help others relate to your business and brand. Here are some things that you can do to tell your story.
- Show your employees in the office/storefront.
- Let people in on some exciting upcoming business news.
- Talk about some struggles your business may be having with product development or service issues.
- Show off some new equipment that the business just got.
- Feature your managers and tell their backstory
As you can see there are many different ways a business can tell their story. Build a brand based on your story and people will relate even more with your business!
Post Funny Stuff
It’s great to use humor on social media and I talk about this on other posts like 7 Content Ideas For Your Social Media. Posting funny stuff on social media is a great way to get engagements. One thing that you want to do is to try to make the humor relate to your brand or niche. Random humor is good too, but try to create some funny memes or graphics that show off your brand. Create some funny stories or sayings about your niche. Create a funny GIF that will get your followers to laugh and respond.
Have A Personality On Social Media
Nobody wants to follow a business that is “All Business” you need to show off a personality to get more followers and engagements on social media! You want to Be Fun On Social Media!! Don’t post as the business try posting as a person. Show your employees and management. Don’t just show pictures of the business, products, logo, etc.
When you respond to customers in the comments be personal and fun! (Do this only when it’s OK, don’t try to be fun or funny if a customer is mad about something.)
Talk About Charities Your Business Supports
If you show people that your business is charitable it will help them relate to you. Post pictures or videos of you and your employees out at a charitable event. Show off the fun events and the employees having fun while volunteering. It’s a good thing to be part of the community and to give back. Show this on your social media not to brag, but to boost the charity and to tell people who follow your business that you care about more than just business.
Have Fun Days or Themes
What does that mean? It means coming up with some themes that your followers can relate to and look forward to. Come up with some wacky days. Below are some themes you could use;
- Monday Motivation
- Tuesday Talk
- Wacky Wednesday
- Thirsty Thursday
- Freaky Friday
The above are just some examples.There is no need to come up with a theme for every single day. Even once per week would be good. You can come up with days and themes that relate to your business and niche. Be creative and do some brainstorming. Once you have a list of some days and themes that you like you can begin testing what works. Make some creative good content to post for any themes you do. See what kind of engagements you are getting keep the themes that work best and discard the rest.
Use Branded Colors
Make sure to add your brands colors on each picture or video you post to any social media platform. It will help others to get to know you brand image.
Our brand colors are blue, red, and yellow. I try to use them as much as possible in any content that is put out on social media. Whether it be the font, background color, image, etc. Doing this will convey a consistent message on social media about your brand.
As always our main message and brand here at Fun To Be Social is about FUN!! This article should help you get some ideas on how to create a fun brand on social media. Remember that you must add some personality and be social on social media that is the name of the game. Don’t try to be serious because you are a business. People engage a lot more with fun social media profiles. Do what you can to keep it fun and never too serious!
What advice or feedback do you have about building a fun brand on social media? Let us know in the comments below!
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