Branding your business is important because it helps your customers identify you business based on constant brand awareness. They will recognize your company products, services, and company culture just by seeing your logo.
You will want to create a consistent brand message on and off-line. There are many ways to do this and sometimes it can take many years to get it right. Whatever you do you want to get started now to build a great brand. Below I will give you 7 ways to brand your business.
#1 Your Business Name
If you are just starting out this will be your first step to creating a brand. Come up with a name that describes what you do, but keep it short and simple.
Once you find a name that you like you will want to do some research to see if the name is taken. You will want to get a domain name that has that name so be unique because it’s hard to find a domain name that you want. It’s OK if you can’t find the perfect domain name you will need to find one that is the closest to the name you picked.
Take some time when thinking of a name give it a few days before settling on a permanent name. In the few days you might come up with a name that is even better. In the meantime you can still keep working on your business just wait to put the business name on any material.
#2 Create A Unique Logo
You will need a logo first of all. Don’t be cheap and don’t do it in a hurry. Create a logo that will let people know what your company is all about with just a simple image.
These days a simple logo works the best. Don’t try to get too fancy when designing your logo. Sometimes simple is the best. Look at some of the biggest businesses in the world and you will see a simple logo. Our logo is simple and you know what our business is about just by looking at the logo.
Don’t be afraid to spend some money to have a professional make your logo. It may seem expensive at first, but you need to consider that your logo is your image! Don’t skimp on getting a great logo done. You will be using it on almost everything like your website, social media pages, business cards, stationary, advertising etc. When it comes to your company logo don’t be cheap!!
#3 Brand Colors
This can come as you design your logo. While designing your logo think of what colors you want to represent your brand. Find the perfect colors for your brand and stick with them. Use the colors on everything that represents your company.
Every time I make content for our social media pages I always stick with our brand colors on things like pictures, fonts, borders, etc. Be consistent when using your brand colors.
Pro Tip: Stick to three colors or less to keep it simple.
This part is really fun because you get to tell people exactly what you do in a short easy line of very few words. This is time to get creative and maybe sit down with a group of people to do some brainstorming. Write down all kinds of phrases and words that you or your employees can think of that describe your business.
Your slogan should catch people’s attention! It is a verbal equivalent of your logo and brand.
Examples: Nike- “Just Do It”, McDonalds- “I’m Lovin’ It”, M&M – “Melts In Your Mouth, Not In Your Hands”
Here’s an article on Hubspot with some more samples of good slogans
#5 Customer Service
Yes you read that right! Customer service is a very important part of branding. If you have great customer service it is remembered and people will share their experience with others in person and online. Same goes for bad customer service.
Do whatever it takes to give the best possible customer service. Don’t let one employee ruin it for your brand. If you find out an employee is not giving good customer service get rid of them fast! A bad employee can easily tarnish your brand. Never tolerate somebody who doesn’t give your business and brand a good name and image!
Come up with processes to ensure that your business is giving great customer service. Train your employees on a regular basis and hire people based on personality. Try to do at least two interviews before hiring people that will work with customers. If you get to talk and meet with someone at least a couple of times you will get a better feel for them and their personality.
There has been many times where I didn’t get good customer service and never went back to that business. On the flip side there were many times where I got amazing customer service and always go back to those businesses. Remember that customer service is very important to your brand and image.
#6 Your Website
Your website is a great way to show of your brand. It is a blank canvas to where you can build up your image in any way you wish. Be creative and implement things like your logo, slogan, and brand colors.
Put testimonials on your website so that others can see what your customers are saying.
Add pages for your products/services and really show off how great they are!
Always have a way that people can get in touch with somebody on your website. Add a contact page and put some contact info on your Homepage and your “About” page.
You can keep your contact page simple there is no need to get fancy just put the basic info on there so that people can quickly find a way to contact your business. Check out our Contact Page to see what I’m talking about.
#7 Social Media Presence
Social media is another great way to build your brand and brand awareness. Use the same profile picture, cover photo, and social media handle ( we use the same handle on all social media @funtobesocial).
For our social media we stay as consistent as possible when it comes to images and our company name on ALL social media platforms. You will want to do the same to build a constant brand image.
Notice in the post above from Instagram that we use our logo, brand colors, social media handle, and website address. Be consistent when creating content for your social media.
Sometimes it’s hard to get the same social media name on all social media platforms. My suggestion is to pick a name that is available on as many social media platforms as possible. Do some research to find the right name to use. It may take a little while, but it will be worth it in the long run. You will be using your social media handle/name on a lot of marketing material.
There you go 7 ways to brand your business. This list keeps it simple and if you follow it you will start to build a great brand!
Do you any tips or advice for branding a business? Let us know in the comments and thanks for reading!
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