Facebook has just released it’s new Stories feature. You can find it at the top of your home page. From there you can post pictures and videos that last for 24 hours.
It’s very similar to Snapchat and Instagram Stories. As a matter of fact it looks a lot like Instagram Stories with the stories appearing at the top of your home page. You can also send direct stories to specific friends.
Although I only played around with it for a little bit the functionality is a little different. To get filters you need to swipe up. You can add pictures and video from your camera roll also. Adding text, stickers, and drawings is pretty much the same as Snapchat and Instagram Stories.
This is a feature that could get a lot of use especially for people who aren’t on Snapchat or Instagram. Facebook has the biggest audience so I’m sure it will get plenty of use.
How will this effect Snapchat? Facebook has been looking at adding more Snapchat like features to slow their growth. The new Facebook Stories feature is a big feature that I’m sure Facebook is hoping catches on. This way they can keep more people on Facebook and draw them away from using Snapchat. The more time people spend on Facebook the more revenue they can generate.
In the end it’s a smart business move by Facebook. In business you always need to be growing and evolving and that’s what Facebook does best!
What are your thoughts on the new Facebook Stories? Let us know in the comments or share this on social media with a comment.
Do you want more social media marketing news? Subscribe to our Newsletter below!
Get our new Ebook! Learn how to create fun and effective social media marketing campaigns. Click here
Do you have trouble focusing enough to accomplish your goals? Do you lose track of your short term goals? It happens to all of us, the good news is you can always change things up to get back on track for accomplishing your goals.
When life happens you can lose track of your goals. You get preoccupied with other things and before you know it your goals are put on the back burner.
Don’t let the fact that you didn’t accomplish your goals discourage you! The good thing about goals is they will still be there if you don’t reach them. It is your responsibility and yours only to reach and achieve your goals. Always remember that you are the only one who is responsible for your success.
You Need A Plan
This isn’t my secret yet I’ll get to that in a little bit. The point here is you need a plan to even reach your goals. Without direction how do you plan on reaching your goals? This part is important because you need to guide yourself towards your goals. Don’t go into your goals blindly know what direction you want to go and have a plan!
You cannot change your destination overnight, but you can change your direction overnight.” ~ Jim Rohn
My Secret For Reaching Goals
OK, this is the part you want to pay attention to. I started using this plan a little while ago and it has helped me tremendously with reaching my goals. This secret has been a new way that I plan my week, month, and year. I don’t make a “To Do List” now without doing this.
OK, Rocco what is it?? Calm down don’t get your undies in a bunch I will tell you!!
My Secret Is……. “Goal Themes”
What do I mean by “Goal Themes”?
When I start to think about my goals I write them down on a list. Once I have that list I try to think about when I can accomplish the goals. I then make a “Goal Theme” for the week or month based on the goal. This helps me stay focused on that one specific goal. I am not all over the place only accomplishing little goals here and there. I think it is better to focus on one at a time so that you can actually reach that specific goal.
This works best if you figure out your long term goals first and then break them down into smaller goals. Breaking your big goals down into smaller goals will help set you up for success! Every time you accomplish the smaller goal you will be one step closer to the BIG Goal!!
Start your week fast once you plan what your “Goal Theme” will be! Here are 7 tips to start your day fast. If you get going early Monday morning you will start to build momentum for the week!
Let me give you an example of what I am talking about here:
One of my “Goal Themes” for the week was to finish editing my ebook and to get it uploaded and set up to sell and promote. I was already done writing it, but I still needed to edit the book. That was something I kept putting off. I was doing other things and not wanting to finish the ebook because honestly I hate editing and I didn’t want to pay somebody to do it. I knew it had to be done, but just kept putting off.
When I thought of this “Goal Theme” idea I knew it was a winner because that Thursday I set my Goal Theme for all of next week to get my ebook edited and ready for sale. It gave me one thing to focus on and I accomplished a big goal that I was putting off! Now I don’t have to worry about finishing that ebook I can focus on promoting it and making some money on it now! Are you curious about the ebook I’m talking about? Check it out here. It’s my first completed book about social media marketing and I am very proud to have written it and I am proud that I set my “Goal Theme” to finish it, because if I didn’t who knows it might still be sitting waiting to be finished.
Example #2: One week I set my “Goal Theme” to create as much content as I could so that I could post later. I like to create my content in batches so that when I am busy I will have good content to post later. (videos, blog posts, and graphics) I got as much done as I possibly could when I was done with the week I created enough content to last at least eight weeks or two months. That freed up time for me to accomplish other goals the following weeks while still having great content to post!
Another Reason This Works
One reason having a “Goal Theme” works is because it helps you really focus instead of being all over the place. I would sit and write in my ebook here and there, but I really had to be in the mood to write that day, but once I got writing I could write one or two chapters at a sitting. I did this sporadically and eventually I was finished writing the book, but if I would have set a “Goal Theme” I could have been done with this within two weeks instead of about the three months it took me to finish.
Make Your To Do List Based On Your “Goal Theme”
Once you figure out your “Goal Theme” for the week you need to make most of your “To Do List” based on that goal. Your list should be focused on steps that you take to accomplish your goal. This is an important part of using the “Goal Theme” technique.
Making your “To Do List” should revolve around your goal. If it is not you will probably not reach that goal. The purpose of a “Goal Theme” is so that you focus solely on that goal. Of course other things come up and you will need to accomplish other things that week, but get right back to your list so that you can accomplish that goal. Get your whole list done even if you have to work extra that week to reach your goal.
Your list must include everything you will need to do to accomplish that goal. Make your “Goal Theme” a two week thing if needed. Give yourself enough time to accomplish the goal, but don’t give yourself too much time. You want to push yourself so that you accomplish the goal in a timely manner.
Use The Goal Themes With Any Goal
You can set “Goal Themes” for anything you would like. It will work for business, your personal life, weight loss, etc. Think of how you will set a “Goal Theme” for this week or next week. What will it be? Maybe you want your “Goal Theme” for the week to be to lose four pounds. If that is your “Goal Theme” focus on that completely and you WILL reach it with enough focus. Make your “To Do List” correspond with that goal and go out and do it!
As you can see setting a “Goal Theme” can be very beneficial. It will give you laser like focus for the week or month whatever you choose it to be. I like to do my “Goal Theme” by the week. It makes it much more likely that I will accomplish that goal. Don’t make the goal too big to where it cannot be achieved, but set it high enough so that you can reach your ultimate goal. Remember it’s the small steps that count. Every little step you take towards your big goal means you are moving forward and it doesn’t matter how slowly you are going as long as you are moving forward.
Do you have a secret that you use for accomplishing goals? Let us know on social media by sharing this article or leave a comment below. If you used this method let me know how it worked for you.
If you found this valuable please sign up for our Newsletter for even more tips and advice about business and accomplishing goals!
Talking about goal setting here is our FREE Cheat Sheet to help you clearly define goals for your social media marketing.
Fill in the form below to sign up for our Newsletter and get the FREE Cheat Sheet.
If you are an entrepreneur one thing you will need to do is to put yourself out there. What I mean by that is you will need to become the face of your business. You will need to market yourself along with the business. Some people are are afraid to do this because they don’t want to be judged or they may just want to stay hidden behind the scenes. In today’s business world transparency is key.
Don’t Worry What Others Think
One of the main reason people are afraid to put themselves out there is because they are afraid what others will think of them. It’s natural to think that way. My advice is this, WHO CARES WHAT THEY THINK!
You started your business because you wanted to be successful so worrying about what people think should be last on your list. Some of the most successful people ever put themselves out there. I bet they had the same concerns at first and cared what others would think of them with their pictures, videos, and name out there for people to see.
People like Steve Jobs, Donald Trump, Grant Cardone, Mark Zuckerberg, and Bill Gates probably didn’t want to really be famous they just wanted to start a successful business. OK, maybe Donald Trump wanted to be famous, but the others probably had no plan to be. It just happened because they knew that putting themselves out there as the face of the business was important.
Don’t worry what people will think. If you do that you will probably fail in other parts of your business because worrying what others think can cripple your confidence.
It Will Get Easier
Just like anything the more you do it the easier it becomes. Start by putting your face on the profile pictures for your social media accounts. This is a quick easy way to get started.
After awhile you can put up some pictures and video on social media with your face on it. Add a motivational quote on a picture of you or put out an informative video. After you do this more and more it will become easier. You will have more and more content out there with your face on it and after a while you won’t be worrying about what others think. It will become more natural to you.
People Like Dealing With People
I love running a business and could care less about having my face out there. I do it because I know that people like dealing with people. This means you can’t hide behind a logo. Maybe about 10+ years ago you could hide behind a logo and do business that way, but today it doesn’t work that way.
Some of the biggest brands in the world started off as only a brand. Now they are big enough to where their logo is the face of the business. Those businesses started off when it was a normal thing to have the logo be the face of the business.
The fact is in today’s business world people like dealing with people. As a business owner you need to consider that with your branding strategy. Whether it’s you or a partner someone needs to become the face of the business.
If you are going to be the face of the business be yourself. People are going to like you or hate you either way so be authentic. Don’t try to be someone different just because you are the face of the business.
Finding your personality isn’t hard, the harder part is to put it out there for all to see. Experiment with platforms like Snapchat and Instagram Stories where content disappears after 24 hours. This way you can get better at putting yourself out there and the content doesn’t last forever. Posting on Snapchat and Instagram Stories is also a great way to see how others are responding to you personally. Interact with others as they respond.
Start A Blog
Every business needs a blog it helps show off your expertise, it helps with search engine optimization (SEO), and it gives you more content to post on social media. If you want to put yourself out there as the face of the business start a blog and fill in the bio area and put a picture of yourself. This way every article you write you will have your name and face on it.
Starting a blog and posting consistently will show your expertise and people will think of you when they need help with what it is you do. Add your personality into your writing and be awesome! Give the best and most valuable advice and tips that you can. Put some pictures or videos of you doing your work in some of your blog posts.
For example, if you are an owner of a nail salon have someone take some pictures or video of you doing someones nails. You can later post this on your blog and write about what you did. If you do this enough you will be seen as an expert in that industry. People will look to you for advice, and when that happens it will lead to more business in the future!!
I don’t see myself as a writer at all, but I know blogging is important so I make that a part of my content strategy. Now that I’ve been doing it for a while I actually like it as long as I can find the time to write. That can be the biggest challenge so what I do is I create blog posts in batches when I can. That means I will write 2-3 blog posts at one time that way I can post them later on days I don’t have time to write.
Just Get Started
If you have been skeptical on whether you should put yourself out there as the face of the business or not I hope this article has helped. The main thing is to just get started. Like I said the more you do it the easier it will become.
I didn’t really want to put myself out there as the face of Fun To Be Social, but I knew it needed to be done to build better relationships with customers and followers. I hate my voice on video and didn’t want to do video, but I got over it and my voice isn’t so bad after all…lol I got used to it and stopped worrying about every little thing like how I sounded, or how I looked in a video or picture.
The people who sit back and judge are the ones that are weak. If you put yourself out there as the face of your business you are strong and confident. You are confident enough not to care what others think. You are willing to put yourself out there for success!
Now get out there and market yourself!!
Do you have some tips for marketing yourself? Let us know in the comments or share this article on social media with a comment and tag me @funtobesocial and I will respond.
Did you find this article valuable? I hope you did and if so subscribe to our Newsletter for more business advice.
Talking about putting yourself out there here is an eBook about social media marketing that I wrote. This book will go over ways to be more FUN and EFFECTIVE on social media. Get it here!
Want to kick some ass today? Need a little motivation to get you in that ass kicking mood? Well OK!! Here are 30 Kick Ass Success Quotes to get your day Rockin’ like the BOSS you are!! Whether you are an entrepreneur, manager, or sales professional the quotes below can help give you a little boost for your day.
“All our dreams can come true if we have the courage to pursue them.” –Walt Disney
“I have not failed. I’ve just found 10,000 ways that won’t work.” –Thomas A. Edison
“If you’re going through hell keep going.” –Winston Churchill
“I believe that the only courage anybody ever needs is the courage to follow your own dreams.” –Oprah Winfrey
“The number one reason people fail in life is because they listen to their friends, family, and neighbors.” –Napoleon Hill
“A man can be as great as he wants to be. If you believe in yourself and have the courage, the determination, the dedication, the competitive drive and if you are willing to sacrifice the little things in life and pay the price for the things that are worthwhile, it can be done.” –Vince Lombardi
“Setting goals is the first step in turning the invisible into the visible.” -Tony Robbins
“I still work hard to know my business. I’m continuously looking for ways to improve all my companies, and I’m always selling. Always.” -Mark Cuban
“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” -Steve Jobs
“The single biggest financial mistake I’ve made was not thinking big enough. I encourage you to go for more than a million. There is no shortage of money on this planet, only a shortage of people thinking big enough.” –Grant Cardone
“You can rise above it. This country gives you opportunity if you want to take it, so don’t blame your environment.” -Vince McMahon
“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” -Bruce Lee
“Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game.” -Donald Trump
“Live your passion. What does that mean, anyway? It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world. You don’t live for vacations because you don’t need a break from what you’re doing—working, playing, and relaxing are one and the same. You don’t even pay attention to how many hours you’re working because to you, it’s not really work. You’re making money, but you’d do whatever it is you’re doing for free.” -Gary Vaynerchuk
“Don’t let small talk from small minds convince you that you are thinking too big.” -Rocco Byczek
“Whatever you are, be a good one.” -Abraham Lincoln
“I do not think that there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature.” -John D Rockefeller
If you are on Instagram you know that it is a great way to build a fan base. The trick is to know how to build a loyal following. Once you build a bigger following you can reach more people! The best part is with a bigger following you can reach more people for free on Instagram.
Follow Others In The Same Niche
Follow others in your niche to build your following. This is very easy to do. One way to find others in your niche is to find hashtags that are related to your niche. Once you find the right hashtags search them and find people who just used the same hashtag and follow them if they look like the right people or business to follow.
Pro Tip: Don’t follow too many people in one day. Instagram may flag your account for spam if you go overboard. I like to stick to following about 100 accounts per day and not much more.
Leave Good Comments
A good way to show your expertise is to find relevant content and leave comments. Don’t leave a generic one word comment with an emoji. Leave a real comment and add to the post. Other people will notice if you are leaving good comments and you will gain followers. I went more in depth on this subject read here.
Use The Instagram Live Feature
A little while back Instagram added a “Live” feature and it is still new to the platform. You can create a live video that will disappear right after you are done with the live broadcast.
Use Instagram Live to build excitement about your business and brand by letting people in on upcoming changes to your business or a special sale only for Instagram Live viewers. It’s a great way build a loyal fan base for your live broadcasts. Add some great value and let people know the time you will be going live. Give updates every 30 minutes on your other social media platforms like Facebook, Twitter, and Snapchat to build an audience before the live broadcast. If people know when it is you are more likely to get views and interactions from your followers.
If you regularly go live on Instagram it can help build your following. When you promote the live broadcast on your other social media platforms people who follow you on them, but not on Instagram will go to Instagram to find you. Some of your followers on other platforms may not even know you were on Instagram and this is a great way to let them know!
Instagram Stories Will Help You Connect More Personally
Instagram stories is very similar to Snapchat in that anything you post disappears in 24 hours. You can post as many pictures or videos you want to add a story for your followers to watch. Using Instagram Stories is a great way to show your company and your personality behind the scenes.
I like to use Instagram Stories to give tips and advice on social media and business along with motivation. I also like to show stuff around my office or house to people to let them in on a more personal level. Try Instagram Stories to find ways to connect with your audience. The cool thing is you don’t have to get it right all the time because the content disappears after 24 hours!
Pro Tip: Be careful what kinds of things you show on social media. You don’t want the wrong people seeing some of your most valuable possessions. Doing this is a good thing to remember to keep you safe. There is such a thing as too much sharing!
Connect With Influencers
Find influencers in your industry and connect with them on Instagram. It will help you to build a relationship with them and maybe just maybe they will mention you sometime which could lead to more followers. This will take time and you will need to be authentic and add value to them before this would even happen. Think of this as a long term strategy. Who knows you might end up getting a new friend out of it!
One thing you want to remember is that you want to post on a regular schedule on Instagram. If you post 3 times per week stick to that if it works for you. Don’t post 5 times one week and not post again for another 3 weeks. Consistency will help you build an audience on Instagram.
Instagram is actually a very easy platform to use. I like it because of it’s simplicity. It is fun also because of all the new features they have been adding recently like Instagram Stories and Instagram Live. They keep adding some fun interactive features to make it more useful. Use Instagram to your advantage if you own a business. Instagram is still one of the fastest growing social media platforms out there right now. If you aren’t using Instagram yet you could be missing some valuable chances to connect with a great customer base.
How do you add a fan base on Instagram? Let us know in the comments or share this on social media.
Do you want more social media marketing tips? Subscribe to our Newsletter to get tips and advice right to your inbox!
Learn ways to be more fun and effective on social media. This eBook will give you many ideas and ways to engage more with your customers. You will also learn how to set goals to measure the effectiveness of your social media marketing. Click here to get your copy!