Use Social Media To Tell Your Story

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If you own or run a business one thing that you should be doing is using social media to tell your story. Tell your story, tell your businesses story, tell your employees story. Doing this can give your customers an inside look at your business. They will feel more of a connection and this builds trust.

This is actually the first thing I do when we start working on a new social media marketing campaign for our clients. Step one of the process is to get a good profile of the company and find out what their story is, and why their customers should care about their story. This is an important step that we take to ensure that we can give our clients the absolute best way to use social media so that their customers can relate.

Without a story it’s hard to show your customers why they should care about your business. Years back it was not that common to really tell a story about a business. Most businesses would just buy T.V., newspaper, billboard, and magazine ads and just push their products. Today’s marketing is much different. If you just push products constantly now people will ignore you. Why? Because you are not adding any value to the relationship. You should give value first before expecting to ask for someones business.

Telling your story is a great way to add value by building a connection with your customers. When they need what you sell they will think of you because of the connection and familiarity you have build with them through your story.

Telling your story will also help build authority in your industry. Give great advice to people when they ask. Write a blog to keep them educated and informed about your niche.

Why Should They Care?

Your story should be interesting to get people to care. Tell your audience why you started the business. Let them know some of the challenges you are facing. Show them why your products or services are worth their attention. Most of all be FUN! Get them involved some way by asking your followers and customers for their feedback.

Keep Them Updated

As you are making progress with your business keep your followers and customers up to date on what is going on. People love transparency and transparency helps build trust. Be a transparent business and you will get much more engagement on social media.

In Conclusion

Don’t just be boring and post basic stuff on social media. Let your audience in on your story. Be transparent so that they can follow along with your business story. Bring attention to the employees and management. Don’t hide behind a logo and expect people will connect with you on a personal level. Go out today and tell your story on social media!

 

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10 Great Vince Lombardi Quotes

Vince Lombardi quote

Vince Lombardi was a winner! He had so many great quotes to live by. I always find inspiration in Vince Lombardi quotes. Below are 10 great quotes by Vince Lombardi that will get you pumped up!

 

The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.

The only place success comes before work is in the dictionary.

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The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.

Perfection is not attainable, but if we chase perfection we can catch excellence.

Once a man has made a commitment to a way of life, he puts the greatest strength in the world behind him. It’s something we call heart power. Once a man has made this commitment, nothing will stop him short of success.

I would say that the quality of each man’s life is the full measure of that man’s commitment of excellence and victory – whether it be football, whether it be business, whether it be politics or government or what have you.

Success is like anything worthwhile. It has a price. You have to pay the price to win and you have to pay the price to get to the point where success is possible. Most important, you must pay the price to stay there.

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A man can be as great as he wants to be. If you believe in yourself and have the courage, the determination, the dedication, the competitive drive, and if you are willing to sacrifice the little things in life and pay the price for the things that are worthwhile, it can be done.

Once you learn to quit, it becomes a habit.

If you’ll not settle for anything less than your best, you will be amazed at what you can accomplish in your lives.

 

Wow! How inspirational was Vince Lombardi! He had quotes and sayings that can be used in almost anything in life. I hope this article of Vince Lombardi quotes can get you motivated to crush your dreams!

 

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How To Use Social Media If You Own A Car Dealership

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The next article in our “Your Business Series” is on how to use social media if you own a car dealership. Owning or running a car dealership is tough and competitive. Social media marketing can greatly benefit a car dealership if it is done right.

Your Business Series Article #4 – How To Use Social Media If You Own A Car Dealership

 

So you own a car dealership or maybe you manage one and you are wondering how you can use social media to bring in more business to your car dealership and sell more cars don’t worry we got you covered!

 

Live Video

If you own or manage a car dealership live video is a great social media tool to use. You have the power to instantly let your customers see what you have going on at the car dealership. Some ways you could use live video are;

  • Product Demos: Show your automobiles in action, show off the great benefits of certain vehicles. Do this live and give demonstrations to show why they should buy that vehicle. If they can see the benefits live it might peak their interest more!
  • Sales Events: If you are having a big sales event going on, put that on live video. Give a tour of the building and car lot and show off the sale prices! Tell your live audience of other things going on during the sales event like free food, drinks, etc.
  • Introduce Sales Staff and Management: Use live video to show off your staff and have them do a “take over” for a day so that they can show off their personality to potential customers.
  • Repair Shop: If your car dealership has a repair shop attached, do a live video and talk about the benefits of why your repair shop is a good place to bring a vehicle for repairs. Also let customers see some of the prices of basic repairs and specials so that they have an idea. Use the live video to tell them about any awards you may have won for the repair shop.
  • Answer Questions: If you get a decent sized audience for your live videos you will have people who ask questions and leave comments. This is a great way to instantly connect and maybe even make a sale that very day! Make sure to answer back during the live broadcast.

More Live Video Tips

 

Show Off Happy Customers

A lot of car dealerships do this and it’s a good thing. Showing happy people standing by a car they just bought is good for business. The mistake I see a lot is that too many car dealerships ONLY do this. Don’t believe me look up a local car dealership and chances are most of their posts are people standing by a car they just bought. There is way more to social media marketing than just posting a generic picture of the same thing over and over.

Don’t get me wrong this is a great way to show off some happy customers and you should do this, but don’t get stuck in the rut of only showing customers by their new car purchase. Expand your horizons and change it up a bit.

 

Updates On New Inventory

The car industry is always changing with new and improved vehicles and features. Use social media to tell your customers about the new inventory that you have or will be getting.

 

Community Events and Charities

If your car dealership is heavily involved in the community (and it should be) social media is a great way to show others what you care about. Talk about the charities you support. Show off pictures of teams or events that you sponsor. Give people that sense that you do care about the local community. Don’t do it to brag, just post things to show others that you care and to maybe even get more support for the local charities and events.

 

Updates and Improvements

If you have some new updates and improvements happening to the building you can show your customers what is happening on social media. Post pictures and videos of the improvements as they happen! Bring your customers along for the ride (no pun intended) on the improvements you are making to the business and the building. Tell them how the new improvements will help with the overall customer experience! Invite them down to come check out the new improvements or promote a Grand Opening.

 

Share Relevant Information

There is always something new to talk about in the automotive industry. Find good articles that you think your customers will like to read and share them on your social media. Are there new safety regulations taking effect? Share an article or video about it. Keep your customers educated and up to date and they will remember you when they are thinking about buying there next car.

 

Recalls

If you sell cars and you know that there is a massive recall on a certain model post about it on your social media pages. When you post about it tell them how they can take the next step to get their vehicle fixed. Be proactive to show your customers that you care about them and their safety.

 

In Closing

There are so many ways to be fun and effective on social media if you own a car dealership. Don’t fall into the trap of just posting the same old stuff over and over again. Get creative to keep your customers and fans engaged. If you can do that you can create loyal customers who are happy that they follow you. Keeping your social media fun will only have your customers looking forward to your next post!

 

 

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