If you use Snapchat for business you know how fun and useful it can be for business. Maybe you tried it a little bit just to see if it’s worth it or maybe you never even tried it. There are so many ways to use Snapchat for business to keep your customers engaged and coming back to view more!
Let’s talk about five simple ways you can use Snapchat for business to build an audience and build awareness for you brand.
#1 Flash Sales
Snapchat is a great platform to do short term sales also known as flash sales. Since snaps only last 24 hours before they disappear it is simple to do a flash sale.
Give your customers a promo code that they can use, but make sure to let them know it’s only good for a short time. It can be good for only two hours or as long as three days. Don’t make the offer good for much longer than the three days. Keep it short to create urgency!
If you do flash sales once in awhile your followers will want to watch your snaps more to see if you have any good sales. This works really well because your customers will come in more often if you have some good flash sales.
#2 Events That You Attend
Do you attend events in your area or events that are related to your industry? Snapchat is a good platform to show your audience some of the events you are attending. It doesn’t take long just pull out your phone and post some interesting snaps of the event.
If the event you are at is a local event it will get others interested in attending the event if they are local also. If they see you are at the event it can also be a good chance to meet some of your customers!
If it is an event related to your industry you can post some snaps that educate your audience on the industry. It also shows them that you care a lot about your industry and that you attend events to learn more and grow. This can go a long way in establishing yourself as an expert in the industry you are in.
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#3 Product Demos
Your customers will like to see your products being used. Snapchat gives you a great chance to do some product demos. Make the snaps interesting and give people a reason to watch them. Try to be fun and don’t make it look like an infomercial. Just simply explain how the product works and show it in action. Talk to your audience and don’t oversell the product. You’re not Billy Mays!
Get some of your employees to use the product while snapping. Make it funny if possible. Adding a sense of humor can build more of a personal connection with your audience. Adding humor will definitely show off the fun side of you and your business!
#4 Educate Your Audience
Social media is the perfect way to show your audience and customers your expertise. Use Snapchat to educate your customers on things in your industry. Give them great tips and advice for free! The more value you can give for free the more business you will earn in the future.
As you educate and give great advice people will come to you when they need what you sell. You will establish yourself as an expert in the industry.
Here’s a good example: Let’s say you own an auto repair shop. You can use Snapchat to show how you are replacing an alternator. You can go over how it’s done step by step. Give them a complete guide on how it’s done.
How does this get you more business? With the example above if you gave a good tutorial on how to replace an alternator people will think of you when their alternator goes out. They will remember the snaps and how you showed them what needs to be done. Two things will happen they will try to do it themselves from what you taught them or they don’t feel like dealing with it and they bring the car to you to get the alternator fixed or replaced.
If they like the service you offered on that alternator repair you just earned a customer for life! That’s the power of social media for business! Use this technique to get an advantage over your competitors. It’s also fun to educate your audience! I don’t make anything off this blog. I use it to educate others and if people like things they read in this blog they could turn into customers! Either way I like doing it and always intend to add value with every single blog article.
#5 Show Off Your Office or Store
This one is fun and easy! Just bring out the phone and start recording things from your office or store that is interesting. You don’t even need a plan just do it randomly. Let your customers see things from behind the scenes to make them feel part of the team.
Show off fun events at the office or store. Even if it’s just an employee event like an office party. If you do this your customers and potential customers will get an inside look at your office or store and a good feel for the company culture and employees. The more you show off your store and office the more people will feel a connection with your business. It will show off the personal side to your business.
Snapchat is a great social media platform for business. It allows you to connect with your audience on a more personal level. The content only lasts for 24 hours so you can get creative. Experiment with some things that work. When you find what works for your business on Snapchat do more of it! Since the content disappears in 24 hours it doesn’t stick around forever so if something isn’t that great it won’t be on your profile forever. (Be careful with this because people can take screenshots so don’t post things you don’t want out there forever)
How do you use Snapchat for business? Let us know on social media or leave a comment below!
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