Instagram Live is still a fairly new feature on Instagram. It is similar to most live video on other social media platforms accept that the live broadcast disappears right after it is done. You do now have the option to save the video and post on other social media platforms if you wish.
It can be difficult to build an audience for your Instagram Live broadcasts unless you have a massive following. As a social media marketer I have seen and done lots of things in social media. Now, some of the things I have tested work out and some don’t, but that’s what marketing is. Marketing is all about testing and data.
Here is one simple trick that I learned….
Learn From Others
I learn a lot of things from other social media marketers and digital marketers. The people in this industry are great at sharing their ideas! I am the first to admit that I don’t know everything. I am always willing to learn new tricks and tips that can benefit my company and my clients with social media marketing.
I even wrote a book How to Be Crazy Fun and Effective on Social Media and I am still learning new things every day! That’s why I am always watching videos, reading blogs, and connecting with other social media marketers. Learning from others is one way I can get better at social media marketing, but that’s not the one thing I learned to grow Instagram views.
The one trick I learned (below) could help you grow your Instagram Live audience. If you do this and stay consistent you could see your audience grow over time.
Set An Exact Schedule
This is the one tip that I am talking about! You will want to produce an Instagram Live show that you do at the same time and same days. If you have a consistent schedule for your Instagram Live show people will start to remember when you are going live.
One good example of this is Brian G. Peters with Buffer. He runs an Instagram Live show called the “Social Social” that runs every Monday-Friday at 2:00 p.m. Pacific time. It is a show run on the Buffer Instagram page where he gives out social media marketing advice. I tune in as much as I can he gives great tips and advice and answers questions during the live broadcast. Brian stays consistent when going live. It’s easy for me to remember and just like clockwork he is on there right on time!
The “Social Social” is a great example of what I am talking about. Come up with a schedule that you can keep. Let your audience know the times and days of your Instagram Live show and STAY CONSISTENT! The consistent time and days will help people to remember when your Instagram Live broadcast will be.
If your audience likes what you have to say and likes the value that you give them they will remember the times and days of your Instagram Live broadcast.
Over time if you stay consistent with the schedule you will have a good chance to see your Instagram Live audience grow!
Your Next Steps
- Find a time and the days that you want to do an Instagram Live show.
- Create a name for your show.
- Brainstorm ideas of subjects you want to cover for each show.
- Post the dates and times on your other social media pages.
- Be consistent! Do not miss a show, otherwise people will start to think you are not very reliable. Show up when you promise!
It Will Take Time
Expect that it could take 3-6 months or longer to see your audience grow. The two main things you want to do are give great value and have a consistent time when you are going live on Instagram.
It might work out or it might not, but you won’t know until you try this method for awhile. If your audience does start to grow larger and larger you may generate more leads over time because your audience will love the value you give and look to you when they need what you are selling! Instagram Live could work for you if you use it the right way.
Go out and make it happen!
Do you have any advice for growing an audience on Instagram Live? Let us know on social media by sharing this post or leave a comment below!
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