If you own or run a business one thing that you should be doing is using social media to tell your story. Tell your story, tell your businesses story, tell your employees story. Doing this can give your customers an inside look at your business. They will feel more of a connection and this builds trust.
This is actually the first thing I do when we start working on a new social media marketing campaign for our clients. Step one of the process is to get a good profile of the company and find out what their story is, and why their customers should care about their story. This is an important step that we take to ensure that we can give our clients the absolute best way to use social media so that their customers can relate.
Without a story it’s hard to show your customers why they should care about your business. Years back it was not that common to really tell a story about a business. Most businesses would just buy T.V., newspaper, billboard, and magazine ads and just push their products. Today’s marketing is much different. If you just push products constantly now people will ignore you. Why? Because you are not adding any value to the relationship. You should give value first before expecting to ask for someones business.
Telling your story is a great way to add value by building a connection with your customers. When they need what you sell they will think of you because of the connection and familiarity you have build with them through your story.
Telling your story will also help build authority in your industry. Give great advice to people when they ask. Write a blog to keep them educated and informed about your niche.
Why Should They Care?
Your story should be interesting to get people to care. Tell your audience why you started the business. Let them know some of the challenges you are facing. Show them why your products or services are worth their attention. Most of all be FUN! Get them involved some way by asking your followers and customers for their feedback.
Keep Them Updated
As you are making progress with your business keep your followers and customers up to date on what is going on. People love transparency and transparency helps build trust. Be a transparent business and you will get much more engagement on social media.
Don’t just be boring and post basic stuff on social media. Let your audience in on your story. Be transparent so that they can follow along with your business story. Bring attention to the employees and management. Don’t hide behind a logo and expect people will connect with you on a personal level. Go out today and tell your story on social media!
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Instagram Live is still a fairly new feature on Instagram. It is similar to most live video on other social media platforms accept that the live broadcast disappears right after it is done. You do now have the option to save the video and post on other social media platforms if you wish.
It can be difficult to build an audience for your Instagram Live broadcasts unless you have a massive following. As a social media marketer I have seen and done lots of things in social media. Now, some of the things I have tested work out and some don’t, but that’s what marketing is. Marketing is all about testing and data.
Here is one simple trick that I learned….
Learn From Others
I learn a lot of things from other social media marketers and digital marketers. The people in this industry are great at sharing their ideas! I am the first to admit that I don’t know everything. I am always willing to learn new tricks and tips that can benefit my company and my clients with social media marketing.
I even wrote a book How to Be Crazy Fun and Effective on Social Media and I am still learning new things every day! That’s why I am always watching videos, reading blogs, and connecting with other social media marketers. Learning from others is one way I can get better at social media marketing, but that’s not the one thing I learned to grow Instagram views.
The one trick I learned (below) could help you grow your Instagram Live audience. If you do this and stay consistent you could see your audience grow over time.
Set An Exact Schedule
This is the one tip that I am talking about! You will want to produce an Instagram Live show that you do at the same time and same days. If you have a consistent schedule for your Instagram Live show people will start to remember when you are going live.
One good example of this is Brian G. Peters with Buffer. He runs an Instagram Live show called the “Social Social” that runs every Monday-Friday at 2:00 p.m. Pacific time. It is a show run on the Buffer Instagram page where he gives out social media marketing advice. I tune in as much as I can he gives great tips and advice and answers questions during the live broadcast. Brian stays consistent when going live. It’s easy for me to remember and just like clockwork he is on there right on time!
The “Social Social” is a great example of what I am talking about. Come up with a schedule that you can keep. Let your audience know the times and days of your Instagram Live show and STAY CONSISTENT! The consistent time and days will help people to remember when your Instagram Live broadcast will be.
If your audience likes what you have to say and likes the value that you give them they will remember the times and days of your Instagram Live broadcast.
Over time if you stay consistent with the schedule you will have a good chance to see your Instagram Live audience grow!
Your Next Steps
Find a time and the days that you want to do an Instagram Live show.
Create a name for your show.
Brainstorm ideas of subjects you want to cover for each show.
Post the dates and times on your other social media pages.
Be consistent! Do not miss a show, otherwise people will start to think you are not very reliable. Show up when you promise!
It Will Take Time
Expect that it could take 3-6 months or longer to see your audience grow. The two main things you want to do are give great value and have a consistent time when you are going live on Instagram.
It might work out or it might not, but you won’t know until you try this method for awhile. If your audience does start to grow larger and larger you may generate more leads over time because your audience will love the value you give and look to you when they need what you are selling! Instagram Live could work for you if you use it the right way.
Go out and make it happen!
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If you are on Instagram you know that it is a great way to build a fan base. The trick is to know how to build a loyal following. Once you build a bigger following you can reach more people! The best part is with a bigger following you can reach more people for free on Instagram.
Follow Others In The Same Niche
Follow others in your niche to build your following. This is very easy to do. One way to find others in your niche is to find hashtags that are related to your niche. Once you find the right hashtags search them and find people who just used the same hashtag and follow them if they look like the right people or business to follow.
Pro Tip: Don’t follow too many people in one day. Instagram may flag your account for spam if you go overboard. I like to stick to following about 100 accounts per day and not much more.
Leave Good Comments
A good way to show your expertise is to find relevant content and leave comments. Don’t leave a generic one word comment with an emoji. Leave a real comment and add to the post. Other people will notice if you are leaving good comments and you will gain followers. I went more in depth on this subject read here.
Use The Instagram Live Feature
A little while back Instagram added a “Live” feature and it is still new to the platform. You can create a live video that will disappear right after you are done with the live broadcast.
Use Instagram Live to build excitement about your business and brand by letting people in on upcoming changes to your business or a special sale only for Instagram Live viewers. It’s a great way build a loyal fan base for your live broadcasts. Add some great value and let people know the time you will be going live. Give updates every 30 minutes on your other social media platforms like Facebook, Twitter, and Snapchat to build an audience before the live broadcast. If people know when it is you are more likely to get views and interactions from your followers.
If you regularly go live on Instagram it can help build your following. When you promote the live broadcast on your other social media platforms people who follow you on them, but not on Instagram will go to Instagram to find you. Some of your followers on other platforms may not even know you were on Instagram and this is a great way to let them know!
Instagram Stories Will Help You Connect More Personally
Instagram stories is very similar to Snapchat in that anything you post disappears in 24 hours. You can post as many pictures or videos you want to add a story for your followers to watch. Using Instagram Stories is a great way to show your company and your personality behind the scenes.
I like to use Instagram Stories to give tips and advice on social media and business along with motivation. I also like to show stuff around my office or house to people to let them in on a more personal level. Try Instagram Stories to find ways to connect with your audience. The cool thing is you don’t have to get it right all the time because the content disappears after 24 hours!
Pro Tip: Be careful what kinds of things you show on social media. You don’t want the wrong people seeing some of your most valuable possessions. Doing this is a good thing to remember to keep you safe. There is such a thing as too much sharing!
Connect With Influencers
Find influencers in your industry and connect with them on Instagram. It will help you to build a relationship with them and maybe just maybe they will mention you sometime which could lead to more followers. This will take time and you will need to be authentic and add value to them before this would even happen. Think of this as a long term strategy. Who knows you might end up getting a new friend out of it!
One thing you want to remember is that you want to post on a regular schedule on Instagram. If you post 3 times per week stick to that if it works for you. Don’t post 5 times one week and not post again for another 3 weeks. Consistency will help you build an audience on Instagram.
Instagram is actually a very easy platform to use. I like it because of it’s simplicity. It is fun also because of all the new features they have been adding recently like Instagram Stories and Instagram Live. They keep adding some fun interactive features to make it more useful. Use Instagram to your advantage if you own a business. Instagram is still one of the fastest growing social media platforms out there right now. If you aren’t using Instagram yet you could be missing some valuable chances to connect with a great customer base.
How do you add a fan base on Instagram? Let us know in the comments or share this on social media.
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Now that it’s 2017 we know that social media has now been around over a decade. Social media marketing itself is younger than that. Most businesses didn’t even consider social media marketing until about 5 years ago or less. There is still a lot to learn about social media marketing and so many changes and new features yet to come.
What Will Be Big In 2017 In Social Media Marketing?
We will never be able to predict 100% what will be the biggest trend in social media marketing. The best thing to do is to predict what it will be based on past and trending social media marketing strategy. I do have an idea about what will be the biggest social media marketing trend of 2017.
It’s not really even that much of a surprise. It has been heading in this direction for quite awhile and now most social media platforms are pushing it and enhancing this feature almost daily.
What Is It?
LIVE VIDEO! That is the trend that you need to start working into your social media marketing strategy for 2017. If you haven’t started yet in 2016 it’s time to get the “live video” into your strategy.
I am not mentioning something new here. A lot of internet marketers know this and are saying the same thing. They are able to see what others may not see early and adopt the strategy before everyone else does. Your job is to also become an early adopter and hop on the live video as soon as possible!
Use The Power Of Facebook Live
Just think of the power you now have at your fingertips with Facebook Live!! It’s amazing to think how far we came in marketing and technology. It’s your job to take advantage of this great age of marketing and make it work for you.
If you haven’t noticed yet Facebook is really pushing their Facebook Live feature on your Facebook feed, T.V., Billboards, and other advertising. You know that if they are putting in that kind of effort to get you to use the Facebook Live feature that they have big plans for it!
It is still fairly new and Facebook will keep adding new and improved features as time goes. Get familiar with it now so that you will be able to connect with your customers in new and fun ways before your competition even thinks about it.
Others Are Jumping In!
Recently Instagram has added a Live feature, it is a little different in the fact that the live video disappears immediately after you are done with your live broadcast. It is cool, because you are living in the moment without the video being saved.
Twitter has a live video feature as well. I personally haven’t used the live feature on Twitter yet. (as of writing this) I will have to give it a try and see how good it is.
With other social media platforms implementing the live video feature you know that this is the wave of the future for social media marketing. Know this now and start doing some kind of live video soon to stay with this trend and ahead of your competitors.
Get Started With Live Video Soon!
I do highly suggest that you add “Live Video” into your social media marketing strategy for 2017. If you don’t you will be working with an outdated social media marketing strategy. Find ways to keep it fun and to get your customers engaged.
Define goals for your social media marketing strategy even when implementing live video into your strategy. Get this Free Cheat Sheet on How To Clearly Define Goals For Your Social Media Marketing. It will help guide you to set goals so that you will know why you are doing social media marketing and what you hope to get out of it.
How will you use social media marketing in 2017? Do you have another tip about something big in social media marketing? Let us know in the comments below!
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If you don’t have goals you really have no plan. You will need to put together some real goals that you hope to accomplish with your social media marketing campaign. Without goals you will not know which direction to head, how much to spend, how much time it will take, what kind of return on investment (ROI) you will get out of it, etc. You will be like a ship with no direction.
I’ve worked with businesses that really had no clear cut goals for their marketing. I’m not just talking about social media marketing all marketing needs to be clearly defined!
Start With The Budget
Always start with the budget because you will need to know how much resources you will have to work with. This includes cash and time. I suggest that you start with a yearly budget and plan it out over the 12 months.
When dividing the budget into 12 months you will want to consider your busiest months and slowest months and figure out how much to put into those months. There is no one answer you can look at it different ways.
Busy Months: If you put more marketing efforts in at this time you may make a lot more or you can put less money and save that money for the slow months.
Slow Months: If you put more marketing efforts in at this time you may get a little more business during the slow times or you could just save that money and put it into the busy months to generate more revenue to make up for the slow months.
A lot of how you plan out your marketing budget will depend on your industry, location, money available, size of your company, and products/services.
Pro Tip: A good way to figure out a budget is to plan 70% and leave 30% open for adding to other marketing, or to current marketing that has been effective. Always leave some room to work with.
Where You Want To Invest Your Marketing Dollars
I always suggest that if you’re new or limited on resources start with only one or two social media platforms. This will give you time to get familiar with these social media platforms and to get good at them.
This also works really good for your budget planning. Try not to spread your money too thin by advertising on a lot of social media platforms. Stick with one or two and you will have more money and time to invest in those one or two social media platforms.
Let’s say you have $10,000 to invest in social media marketing for the year. If you are advertising only on Facebook you can make that $10,000 go a long way. If you were going to use that $10,000 on four social media platforms you only have $2,500 to invest on each.
If you can attack one social media platform with more resources you will be much better off than spreading your resources thin on multiple social media platforms. Pick the one social media platform that works best for your business and really crush it.
Pro Tip: Not sure which social media platform to start with? My suggestion is to pick the two that you think are best for reaching your demographic. Spend some time building an audience and learn which one gives you the best engagements.
Figure Out The Main Goal
Why are you doing social media marketing? Are you using it to get more leads, get more sales, build brand awareness, to connect with customers? You will need to figure out exactly why you are doing social media marketing in the first place.
Once you know your reason you can decide which platform is best to hit your goals. Don’t start a social media marketing campaign without knowing what you want out of it. Just remember that social media marketing is a marathon so don’t expect major ROI from the get go. (unless you have a huge marketing budget) If it were that easy everyone would be millionaires from using social media.
If fast sales are what you are looking for it probably won’t happen until you nurture relationships on social media. This can take time, but sales will come you just need to be patient. If you know this going into a social media marketing campaign it will reduce a lot of stress.
Define Engagement Numbers
A good way to tell if your social media marketing is going well is by engagements. If you are getting some good engagements that means your customers and followers are finding some value from what you are posting.
When defining your goals you will want to clearly define how many engagements you want per day, per week, or per month. When defining engagement numbers remember your budget and how much time you have to commit to social media. Keep your numbers reasonable so that you have a realistic goal to hit.
Remember also that organic reach is is dropping and getting free engagements is getting harder. You may have to pay for a big percentage of engagements through some advertising. This is something to consider when you define your engagement numbers.
Customer engagements are a way of building relationships with your customers online. That’s why I said not to expect a quick ROI on social media. Use engagements as a gateway to promote down the road as customers and followers look forward to your content.
If you are getting a good number of customer engagements you can use that trust you’ve built to promote your products and services. Just do it sparingly or give away free stuff to build an email list to generate leads.
What should my engagement goal be? A lot will depend on two things your budget and your time. If you have a person who handles your social media for you I’m sure that time is built into the budget. If you don’t have someone who handles your social media you need to factor in the time you have to commit to social media.
Start with a monthly goal and go from there. You can always adjust the goal after a couple of months. I like to keep things simple because a lot of people over complicate things. Just start with a monthly goal and you will be able to clearly define your engagements as you go.
Setting goals for social media marketing is very important. You need to know why you are doing it in the first place. There is no reason just to do random posts here and there because you think it will be good for business. Most likely you would be wasting your time without clear cut goals.
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Are you having a hard time growing your following on Instagram? There a many ways to grow your Instagram following. Here are three surefire ways to grow your Instagram account the right way.
Tip #1 Follow Others In Your Niche
This is actually pretty easy to do and doesn’t take much time. Find other people or businesses in your niche and industry and follow them. This is a great way to connect with others who are in the same field as you and your business. It’s also a great way to see how their fans are interacting with them and how they respond to their fans.
A great way to do this is by doing a simple search of keywords for your niche. I am in social media marketing so when I look for others in my niche I search keywords like social media marketing, social media experts, social media tips, social media news, etc. This will bring up the right people to follow.
After you find the right people to follow by doing a keyword search you can click on some profiles to see the hashtags they are using in their posts. This is helpful because you can then click on some of the relevant hashtags they use and that will bring you to even more people and businesses to follow in your niche. Here is an article about How To Use Hashtags Effectively.
Once you find others in your niche you can also click on their followers and people they follow to find more people to follow. This will help you pinpoint and find an even more targeted fan base.
You can do this everyday or at least a few days per week to start growing your Instagram following with the right people. You want to make sure that your followers are relevant to your industry and are potential customers. Using these techniques when follow other Instagram accounts will definitely help you grow your Instagram following.
Pro Tip: To prevent getting your account shutdown by Instagram don’t go overboard on following others. I recommend that you follow no more than 100 Instagram accounts per day. If you follow too many accounts in one day Instagram may flag your account as a spam account.
Tip #2 Leave Good Constructive Comments
I get so many spam comments on my Instagram accounts and it can be annoying. I will delete those comments as soon as I see them. Spamming others on their Instagram is bad practice. Don’t be that person!
Find relevant posts and leave good constructive comments on these posts. Let others know that you really do like their post. Leave some advice or let them know how awesome their post was!
A great way to show your expertise is to leave some great advice. You can add to their post with some experience you may have had. This will show them and their followers how knowledgeable you are in your niche. It will also lead to more Instagram followers because if people see that you give great advice and contribute value in comments they will follow you.
Always give value whenever you can on social media. Leaving good comments is a great way to add value! Here is an article about Adding Value On Social Media.
Tip #3 Post Great Content
In this day and age in marketing Content Is King! Your Instagram account is a great place to add awesome and amazing content. This is a great way to show your customers value.
If you are going to be great at social media marketing remember the first rule of great social media marketing is to put out great content. This can be pictures or video.
If you are promoting some products or services put out content that is eye catching and not just promotional. Use the filters on Instagram to make the content even more appealing. I use Canva to create a lot of my content it’s easy to use and the best part it’s free!
Look at what your competition is posting and find the content that they get really good engagement on and do the same. If it’s working for them it will work for you. Don’t just copy them, take the concept and make it your own. Use what is working for them and make your own content that will get some great engagement. After awhile you will know what kind of content works best for getting the most engagements on Instagram.
Use these three ways to build your Instagram following. I have used them and they have worked great! All three of these ways are also free! Sure you can grow your Instagram account even faster with some paid ads, but if you want to grow your Instagram following organically the three tips here will go a long way.
How do you grow your Instagram following? Do you have some cool tips for us? Let us know in the comments below and thanks for reading!
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Instagram added a new live feature to their platform. It is out now on limited accounts, but will be rolled out app wide in the coming weeks. Since adding the Stories feature Instagram has been adding a lot of Snapchat like features. This one is different and more resembles Facebook Live or Periscope.
Disappearing Live Video
The new Instagram Live feature will have disappearing video. Meaning once the live broadcast is over the video disappears from the news feed for good.
This is meant to help people to get more comfortable with live video. Your friends and followers will get notifications when you go live just like on Facebook Live.
You will also see that they are live under their profile picture and in the stories bar. Instagram wants you to see when people are live to encourage you to view. This in turn can help the Instagram Live feature become more popular.
Will This Be Good To Use For Business?
Honestly I’m not sure if the new Instagram Live feature will be beneficial for business or not. The video disappears soon after the live broadcast and for a business that is not as good. For personal use it could be great.
If you go through all the time to produce a great live video and it disappears right after and not a lot of people seen it yet it could be a waste of time. There will always be pros and cons to new social media features.
I think Instagram should give us the option to keep the video or have it disappear. That would be a win-win for business and personal use. Maybe they will make that an option in the future.
One Way To Use Instagram Live For Business
I do think that this feature will be good for “flash sales” if you promote it through Instagram Live. Flash Sales are very short term promotions/sales. Just like Facebook Live you can let your audience know that you will be going live on Instagram soon and do a countdown posting every 5-10 minutes about the upcoming live broadcast and to let them know they won’t want to miss it!
Let’s Give It Time
Until it actually rolls out app wide I can’t tell you too much how good it will be for business. Once it comes out I will tinker around with some ideas once I use it. I’m sure other digital marketers will find marketing techniques with Instagram Live that will be creative and beneficial.
The fun part is once it’s out and we all get to experiment with Instagram Live we will all learn as we go. I’m sure after awhile I can find some fun ways to use Instagram Live for business and as I do I will share them in this blog. Stay tuned my friends!
What are your thoughts on Instagram Live? Let us know in the comments!
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This is the first article in the new category Your Business Series. In this series of articles we will talk about how you can use social media for a specific industry.
Your Business Series Article #1 – How To Use Social Media If You Own A Restaurant.
Owning a restaurant is a fun yet complicated business venture. There are so many things that can go wrong. In fact most restaurants close within three years of opening. It’s a tough industry, but it also can be very rewarding. If operated right you can have a restaurant or multiple restaurants that runs itself with the right management. That could mean more time for you and your family. Of course it will take some hard work to get to that point. Social media marketing is part of that work. You will need to have a good social media marketing plan in place if you own a restaurant or multiple restaurants. If you are not sure if social media marketing is right for your business here are 10 reasons why you need to be doing social media marketing!
Get A Good Feel For Your Restaurant
Sit down and write down a good profile about your restaurant and how you want it to be perceived online. Do this before starting any social media marketing campaign. I compiled a nice list of Questions You Should Ask Before Starting A Social Media Marketing Campaign click on the link and feel free to use the questions when evaluating your restaurant and putting together a good profile that will help guide you when finding a personality for your restaurant.
Now that you put together a profile of your restaurant and know how you want your restaurant to be perceived online it’s time to start coming up with some good content for posting. This is the fun part! You want to come up with content that is eye catching and will get people to stop in their tracks while scrolling through their social media feed!
Good content can be graphics, pictures, links, live video or regular video just to name a few. Video is hot right now and growing bigger each day. As a restaurant a video or live video can be very powerful. Consider that when coming up with your social media marketing strategy.
Some Fun Content Ideas
Pictures of the food
Videos of the food
Pictures of people eating your food
Video of people eating your food
Pictures of any events the restaurant is hosting
Live Video of any events the restaurant is hosting
Specials of the day
Pictures of the restaurant
360 degree videos of the restaurant
Live videos of your chefs making a meal and giving instructions and recipes on how to make a similar meal. Just don’t give away the secret recipes of your top or signature meals.
Pictures of any local sports teams you sponsor
Awards you have won as a restaurant
If you are remodeling or making some upgrades to the restaurant share them on social media.
The restaurant sign
Pictures of some of your top customers (with their permission)
Pictures and videos of your staff
That’s a short list I could go all day with all the stuff you could post! A restaurant can really be shown off on social media. The problem is a lot of restaurant owners don’t really know how to do it. Remember you cannot just keep promoting over and over. If your audience see’s this they will tune you out or worse unfollow you! Make the posts engaging and get people talking! Add value first and the customers will follow. Don’t worry about ROI right away. Social media marketing is a marathon and it will take time to build relationships. If you don’t rush it you will see results after awhile and it will be worth it.
How do I know that? Because as of the writing of this article that’s how I get about 70% of my business. Yes a social media marketing agency that walks the walk! I figured if we are a social media marketing agency we better live by what we preach and that means doing great social media marketing for our business as well as our clients. Some social media marketing agencies are not very good at promoting their own business. How are they going to be very valuable to you?? Before hiring a social media marketing agency make sure to check out their social media pages first. As a matter of fact if you want check out our social media pages. (you should see the social media buttons on this page)
Do Special Social Media Promotions
Ok back to how you can be more effective on social media. Another idea on top of the ones listed above is to do a special promotion only for people who follow you on social media. Instead of getting into all of that here is an article I wrote on How to do Facebook Fan Only Promotions. Once you read that you can apply the same principles to other social media platforms like Twitter, Instagram, Pinterest, Google+, Snapchat, and any other social media platforms that come along in the future. Giving you fans a special promotion shows you care and that you appreciate that they follow you on social media. It’s a great way to build a rapport with your fans on social media.
Just Have Fun!
A restaurant is a fun business and you are only limited by your own creativity. I love helping restaurants with their social media accounts because it is one industry where you can get really creative with the marketing! Use some of the advice in this article along with some of the other articles mentioned in here. Put together a plan and go with it! If it is not working change it up. Marketing is just a series of many tests and trials to see what works. Keep the stuff that is working and throw out the stuff that isn’t working.
Restaurant Statistics From 2015
8 out of 10 consumers will visit a restaurant in off peak times. This is true especially if there is a deal and they can save money.
76% prefer to visit a restaurant with healthy options.
70% of smartphone users use their phone to look at menus before visiting a restaurant.
6 Out of 10 chefs encourage customers to take pictures of their food to post on social media!
Sales in the restaurant industry top $566 Billion.
13 million people work in the restaurant industry in the U.S. roughly 9% of the workforce
89% of customers say they have researched a restaurant before dining there.
Thanks for reading I hope you learned some ways you can incorporate social media marketing into your restaurant! I would love to hear from you! Have you used any of the techniques from this article for your restaurant? If so let me know how it worked out for you in the comments below.
If you would like to learn more about the benefits of social media call us at 920-246-7060!
Do you need some ideas on what to post on your social media? After awhile it can be tough to keep coming up with fresh content to post on social media. Below are seven content ideas for your social media that will help you get through a creative mind block.
Content Ideas #1 – Motivational Quotes
Motivational quotes are great for posting on social media because it can be a mood lifter and inspiration for people. It can help somebody get through a tough day. Motivational quotes can motivate others to work harder to accomplish their goals. When people log on to social media in the morning motivational quotes are great inspiration to start the day! Be the reason someone has a good day. Here are 42 motivational quotes you can copy and paste into your social media post.
Content Idea #2 – Funny Pictures or Videos
Who doesn’t love to see funny stuff? I know that when I see funny pictures or memes on social media I will share them if they are funny. Making people laugh is great medicine that is why funny pictures and videos get lots of engagement. Try to come up with some of your own funny content. Don’t copy others be unique and who knows you could get lucky and one might go viral!
Content Idea #3 – Helpful Content
Helping people with some great tips is a great way to get peoples attention on social media. Make sure that when you give some tips that it is related to your niche/industry. If you help enough people with some great tips and advice others will notice you and start seeing you as an expert in your field. Here is a good article on adding value on social media.
Content Idea #4 – Your Office and Employees
Everybody likes to see pictures of other businesses behind the curtain. Showing pictures and videos of your office and employees will show the human side to your business. When coming up with a plan to do social media marketing find a way to add in content that will show your business behind the scenes. You could post pictures of the office, employees having fun, employee of the month, some new equipment your office just got, etc. Don’t be afraid to put yourself out there for people to see the awesome people that work at your business!
Content Idea #5 – Links To Your Blog
If you have a blog it’s good to promote it to your audience on social media. Don’t be afraid to put links to your blog posts on Facebook, Instagram, Twitter, Snapchat, etc. If your blog has some great information then post links to it! Let your audience know that you have some great advice for them through your blog.
Having some great product pictures and videos you can put on your social media can be a strong selling point. Make sure they are really good pictures and high quality video that really make the product stand out. Don’t just put pictures and videos of the product with a sheet in the background. Be creative and put pictures and videos showing the product in use or how it can be useful. Make it interesting to get some good engagement. Video demonstrations for products are getting more attention. Use video more when showing off your products. Better yet use live video like Facebook Live to show off your products! Here’s an article on why you should be using the power of Facebook Live. Also when showing off your products on social media try not to make it look like an advertisement. Make it FUN!
Content Idea #7 – Fun Stuff!
Since our name is Fun To Be Social it would not be right if we didn’t mention to have fun on social media! Just be random on some days and find fun stuff you can post on social media. Be attentive and ready to snap a picture or shoot a video if something funny pops up! Post pics of fails at the office that are funny, or product fails that are funny. It will get people to engage more. Whatever you do just try to have fun on social media and your audience will engage and have fun too!
What kind of content do you post on social media? Let us know in the comments below.
Fun To Be Social specializes in social media marketing, management, and consulting. If you need help with social media for your business don’t hesitate to contact us.
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Anytime you post stuff on social media it gets you seen. Depending on how many followers you have and how you use your hashtags you can be seen by a lot of people on every post. This applies to any social media type of post; pins, snaps, tweets, etc. the more people you can get in front of the better. In this article I compare how social media posts can relate to a huge billboard in terms of marketing.
Each Post Is Like A Billboard
Think about it each person that sees your post is like a car going by a billboard. If you have a good social media presence it’s like your billboard is on a super busy road and lots people are seeing it! If you don’t have a good social media presence or a very small audience it is like a billboard on a slow backstreet. Every time you post people will see it. What you decide to put on your billboard (your post) is up to you.
Make It Eye Catching
Because like a billboard on a busy road people are cruising through their social media to find interesting stuff. If it doesn’t catch their attention they will keep cruising and not even pay attention. Make sure that when you post a video, picture, graphic, etc that it will really GRAB their attention!
I know it’s impossible to have every single post be so great that people stop dead in their tracks to look at it and care. The ideal is to do it enough times that it makes an impact. Not every post has to be amazing.
Create some content that will get people talking and engaging. Don’t promote too much.I stick to the 90/10 rule, 90% good helpful and fun content, 10% promoted posts. Sometimes I don’t even promote my site or social media marketing services for a week or two. I just put out the best content I possibly can. I would rather build an audience and build relationships than promote. I think it is more effective in the long run.
Impressions Are The Cars Going By
Each car that goes by a billboard are the views it may receive. That’s why it costs more to put a billboard on a busy road because the potential for more views is there.
Same thing with social media posts, the more impressions the better. You want your post to get in front of as many people as possible. That’s why it is important to build your social media presence! The bigger your audience the bigger your reach. Remember just because there are lots of impressions on a post doesn’t mean all those people really payed attention. It’s just a stat to show you how many people may have seen your post.
“Likes” Are The Actual People Looking At Your Billboard
Think about it, when people like your post they are really paying attention to what you just posted on social media. Like a billboard it’s pretty much like someone driving in a car looking up at your billboard and saying “Cool I like that!” They acknowledged your post and that is very awesome!!
“Comments” Are Them Telling You How Much They Liked Your Billboard
When someone comments they are telling you that they really payed attention to your post. They will let you know what they thought about it or add something to the post with a comment. They might even have something negative to say or disagree. Either way they were intrigued enough to stop and leave a comment!
When people comment it’s like they took the time to email you or call you about your billboard. That means that they really liked it, hated it, or wanted to add to it. All good things because you got their attention!
“Shares” Are Like People Taking Pictures Of Your Billboard And Showing Their Friends
When someone shares your post they really, really like it! They like it so much that they shared it to show others. How cool is that!! I love when people share my posts because for one it will reach more people, and second that means it was good enough to get people to share and that means I added some great value or entertainment for them on that post.
When you apply this to the concept of a billboard it’s like they snapped a picture of your billboard and sent it to their friends to show them the cool billboard they just seen! When they do that people who wouldn’t have seen the billboard before now will get to see it!
Posts and Billboards Are Pretty Similar
They are similar in the fact of how people see your business. I used to pay attention to billboards and think to myself I wonder if the businesses who pay to put those billboards up actually get any results? Some do some don’t I assume.
The point of this article was to show you how social media can be applied to how old school offline marketing was or is. About 15 years ago that was one of the few ways to reach a big audience. Today with social media we can reach big audiences with the click of a mouse and with still very low cost.
We Are Living In A Great Age For Marketing!
Social media has made it so much better and easier to reach large audiences that I think a lot of people don’t realize how lucky we are now. Our capacity to get creative and gain great exposure for business is so much more attainable these days.
A billboard will cost over $1,000 per month in most cities plus set up fees. With social media you can get that same kind or better exposure for free! This goes to show the power of social media in today’s business world.
Work hard and build your social media through posting great content, engaging with your audience, and answering customer questions and you will have some great marketing power right at your fingertips!
Thanks for reading! How have you built your social media presence? Do you have any tips for our readers? Let us know in the comments below.
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If you haven’t payed any attention yet you might not know that Instagram added a new feature called Instagram Stories to their platform. It is very similar to that of Snapchat.
What Is The New Instagram Stories Feature?
It is a lot like Snapchat Stories in which you can create a story out of video and/or pictures. You can then add text and emoji’s to your videos and pictures to make them stand out. The videos and pictures you create only last for 24 hours and they disappear.
Instagram Stories is similar with short videos and lasting only 24 hours before they disappear. This way you can keep posting and put out content without over posting on your Instagram Feed.
Stories will also be seen by a specific algorithm set by Instagram. Basically people you are closer to will see your stories first. Instagram has rolled out an algorithm for the home feed already a few months ago. Since Instagram is owned by Facebook they are heading in the same direction with organic reach in order to get businesses to pay for more people to see their posts.
When Will The New Instagram Stories Feature Be Available?
Instagram just rolled out the new features. I have an android and when I updated the app it was on there. You should have the new Instagram Stories feature as well. If not update your app and it should be on there after the update.
You will see the Instagram Stories at the top of your home feed. All you need to do is click on the profile picture and watch the story. You can also access an Instagram Story by clicking on a profile picture on their actual profile.
If you want to add a picture or video to your story all you have to do is tap the plus (+) button at the top of your home feed. You can also add text, drawing and emoji’s before posting it.
How Can You Use This For Social Media Marketing?
If you have used Snapchat you will know basically how this can be applied to social media marketing. There are no geofilters or custom filters yet so you won’t be able to apply those, but give it time I’m sure it’s coming!
If you haven’t yet used Snapchat and don’t know much about it you will need to get familiar with the Instagram Stories feature first and come up with some FUN ways to use it for social media marketing. It’s not hard just be creative once you get a feel for it. Add some videos of your products, office, storefront, employees, company events, etc. Keep people engaged with great content! The main thing is to keep it FUN!!!! That’s what it’s all about right?? If you aren’t having fun with it you will lose interest fast and give up on it. Here is an article about having fun on social media. Like any other marketing it is up to you how you want to engage people and how you want them to perceive your business/brand.
What Do I Think?
I think it is great! It is a new way to engage with people on Instagram. It is a new way to get more views on Instagram. The way I see it the more views and impressions the better. Marketing is all about getting in front of people and the new Instagram Stories feature is just another way to reach people. It also give me more ways to be creative and fun.
On the down side it means that I have to basically create stories and post daily on both Snapchat and Instagram. I will continue to do so, but it is more work and more time consuming so that is a negative. Also Snapchat views could go down on my account because more people are using the Instagram Stories. Hopefully there is not much of a decline. Who knows Snapchat may respond with another cool new feature that we can all get excited about in the near future! Social media is always changing and it is always important to keep up on the new changes. As a business owner and a social media marketer it is even more important.
Either way I will think about the positive and I look forward to using the new Instagram Stories feature more and more!
Have you used the new Instagram Stories Feature yet? If so let me know what you think of it and how you use it for social media marketing in the comments below. Thanks for reading and have an amazing day!!
Social media is a great way to show people who you are and what your business is all about. Use this opportunity to connect with people in an authentic way.
Why Should You Be Authentic On Social Media?
People want to connect with you and your company on social media to learn more about your products, services, employees, company culture, etc. They want to learn more about why they should do business with your company. Give them a reason to do business with you!
Really figure out how you want your company to be portrayed on social media. Take your time and put together a good profile of your business on paper. What kind of products/services do you have? What is your company culture? How do you want to be perceived as a company?
Have a meeting with your employees to get some advice from them about how your company should be on social media. You would be surprised how insightful your employees can be when it comes to how your company is seen or should be seen in the public eye.
Whatever you do make sure to have a plan before starting so that you can portray your company in an authentic way that will let your customers learn more about you while they follow and engage with your company on social media.
Don’t Be Fake
The whole point of being authentic is about being honest in what your company is about. Don’t be fake and don’t try to emulate another company. Find a way you can be more unique and stand out even more than your competition on social media!
Add value first to help build trust with your audience. Don’t think about how you can sell to your audience think about how you can add value and build trust first! Trying to sell and pitch people too much is not very authentic.
People Will Love Your Authenticity!
If you are truly authentic on social media your audience will learn more about your company and they will respect and trust your company if it comes off as authentic, honest, and transparent. Don’t forget to read our article 11 Questions To Ask Before Starting Social Media Marketing. It’s not just a plug to get you to read another one of our articles it really relates to this one and will give you some good questions to ask yourself while starting a social media marketing campaign. I actually ask my clients these questions to get a better feel of their company.
Stay true to your company and brand and be as authentic as possible to build trust with your audience on social media and it will pay off in the long run. Remember social media marketing is a marathon don’t expect huge results right away, but if you do it right the results will be well worth it!
What kind of things do you do to be more authentic on social media?
Talking about authentic, Did you know we are on YouTube?
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If you are going to be doing social media marketing you might as well have some fun with it! Nobody wants to see a boring social media page. I know I don’t want to see boring social media pages. Think about it would you want to like or follow a page if it was boring? Take the opportunity to show your audience your fun side on social media!
We have many articles about being fun on social media and they are all a little different with unique ideas. Since we all about being fun on social media you will see many more articles about fun social media! If you can be fun on social media it will really show off your personality! Being fun will lead to more engagements from your fans and hopefully they will remember you more! How can you be more fun on social media? Below are some ideas you can use to get you going in the right direction. If you would like some post ideas here are 17 posts you can totally steal from us!
Post Funny Pictures
You can post funny pictures of your employees that show the fun side of your business. People love to see behind the scenes stuff on social media especially if it is funny!
Some Funny Pictures You Could Post
Funny pictures of your employees
A picture of a bad product that didn’t turn out right
A funny mistake made in the office (in good taste of course)
An office party
A fun meeting
Employees at a business conference
Bad parking jobs at your office
There are so many funny pictures you can post. Funny just happens and you need to have your camera ready! Purposely look for funny things about your business and you will find some things to post.
Post Fun Videos
Not all videos need to be serious and educational. Come up with some fun video ideas to post on your social media. Make a video poking fun of your business or industry. Prank someone in the office and post that on social media. (get their permission first before posting) Anything fun or funny you can capture on video that shows the light fun side of your business!
Video is a great way to show off the fun side of your business. A lot of the social media platforms like Facebook, Instagram, and Twitter are encouraging people to share more video and they are making it easier and easier to do it even with Live broadcasting. Facebook Live is gaining traction and now YouTube is doing Live video. Get more video out there to stay up with this growing trend. Use it as a way to show the fun side of your business! Get creative who knows it could even go viral!
Run A Fun Contest
Try different ideas to get your audience engaged with contests. You can give out free products, cash, gift cards, etc. Be creative and find some good contest that people will respond to. There are so many ways to do this find what others do and get some inspiration and ideas of what works for them on their social media pages. Look for others in your niche and see if they are running any contests. Don’t copy just use the information to get some ideas and start your own unique contest!
Share Fun Stuff
Look for people who already are posting fun stuff on social media. Search hashtags that are related to funny or fun and find some great content to share.
This will be great for two reasons;
You will have some fun or funny stuff to share with your audience.
You will be sharing content from others and engaging with them.
Leave Fun or Funny Comments on Social Media
When you respond to other posts take the opportunity to show off your personality. Stay on subject with whatever you are commenting on! Find a fun and creative way to respond and people will see the personality of you and your business. This is a great way to interact with others. Interacting with others is very important to building a social media presence. I even wrote an article just about that! click here to read it
Run Fan Only Promotions on Social Media
Offer exclusive deals to your fans on social media to keep them engaged and interested. It will show them that you appreciate them being fans of your page and it will get you more business! Make the deals exclusive and only for a short time to get people to take action! Here is a great article about How To Run A Facebook Fans Promotion.
Offering short term exclusive offers will drive traffic to your website or storefront! Of course you need to reach a good number of people to see results, but that is not hard on social media. If your fans like what you post they will seriously consider your offer!
The main point of this article to to give you some ideas on how to be more fun on social media. If you can find creative ways to be fun on social media you will be doing better than your competition if their social media is just boring and plain. People will be drawn more to your business online because they actually like what you post and the personality you bring to your social media pages.
The cool part about social media is it is a way to show your audience and customers what your business is all about. Don’t waste the opportunity to connect with them in a way that they will remember! If you are wondering how Fun To Be Social does it on social media follow us and get some inspiration or ideas on how we do with social media. Click on the social media icons on this site or find us (@funtobesocial) on Facebook, Twitter, Instagram, Pinterest, Twitter, and Snapchat.
What do you do to be fun on social media?? Let me know in the comments below to give others some ideas. Plus I love hearing new ideas!
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You own or run a business and you don’t do social media marketing yet? There are way too many reasons you should be doing social media marketing for your business! I won’t get into all of them, but here are 10 Awesome reasons your business should get into social media marketing. (like yesterday!)
Drive Traffic To Your Website: When you do social media marketing there are many opportunities to drive traffic to your website. You can do this organically or through paid social media ads. One important thing is you don’t want to promote too much. I like to live by the 90/10 rule, post 90% good engaging content and promote only 10% of the time. So find a balance when posting links to your website. Here is an article about adding value on social media.
2. Build Brand Awareness: Social media is a great way to build brand awareness for your company. Even if you use social media for this it makes it very valuable. You don’t always need to promote yourself just add some value and build your brand through the value you can add to others on social media!
3. Real Time Customer Service: Unlike the old days when you needed a huge call center you can now have a small team that responds instantly to people on social media. These days people go on social media to vent, complain about an issue, ask a question, etc. It is a good idea to have a plan in place to respond in a timely manner to your customers on social media. Fast and caring replies is a great way to build trust with your customers.
4. Building Strong Relationships and Brand Loyalty: This kind of goes hand in hand with #3. Don’t use social media as a one way conversation. Social media is a great way to open doors and build relationships with current and future customers along with building other strong business relationships. If you use social media as a two way communications channel this will help to build relationships. Go out of your way to talk to others in your niche. Find Influencers that you can connect with and build a strong business relationship with.
6. Showing Off Your Products/Services: Social media is so great for showing off your products or services to your customers! You can be creative with the pictures you take and the wording you use on the photos or in the captions. Instagram and Facebook are two great platforms for showing off your products and services. It’s OK to show off your products or services more often if you can find creative ways to make them engaging. Don’t just promote and ram your products and services down peoples throats! One way to do this is to find out what kind of pictures others in your niche post. Take notes on what works for them. Don’t copy just use their posts as inspiration to get ideas. The main thing is if you are going to post pictures of your products and services make them engaging and seem more natural than just a promotional post.
7. Showcasing Your Employees: A great company loves to talk about their employees and social media is a great way to do that! Taking pictures of the office or company events with employees let’s people in and makes your business more transparent. In social media marketing transparency is a good thing. People love to see your business behind the curtain. Social media gives you that opportunity to let people see your company and culture.
8. Billions Of People Equals Lots Of Untapped Potential: With so many people on social media it would be a shame not to be doing social media marketing! The main rule of marketing to go where the people are. Social media is where people are! If you are doing any offline marketing that is great, but if you are going to do any online marketing then I highly recommend that you start social media marketing soon!
9. Staying Ahead Of Your Competition: Chances are your competition is already doing some sort of social media marketing. If you are not you will be left in the dust! If your competition is not doing social media marketing now is your chance to get a leg up on them and start. Whether your competition is on social media or not you can’t afford to sit by and watch them take advantage of social media marketing. You need to take action and start even if you don’t have much money to work with at least get your pages set up on the biggest platforms like Facebook, Instagram, Twitter, Pinterest, etc. Maybe only start on one, just get started!
10. Taking Advantage of Social Media Analytics: Most of the social media platforms offer some pretty awesome data and analytics. This valuable information will help you to be more efficient and effective when doing social media marketing. Make sure that you use the great information that they give you to analyze and improve your social media marketing. These Insights and Analytics are free and if you read them and analyze them you can really start to learn what is working and what is not working. Use these reports to your advantage. Here is an article on Analyzing Social Media.
I wanted to put together a nice list of reason you should be doing social media marketing and there you have it!
The ten reasons above are more than reason enough to at least start social media marketing. Of course there is a lot to doing social media marketing effectively and you should learn as much about it as you can, but at least get started and you can learn more and more as you go. Never stop reading on ways to improve your social media marketing. It really is a never ending process. Each social media platform is constantly changing so keep up with all the new changes.
If you want to get into social media marketing it can take up a lot of time so plan ahead of how you want to implement a social media strategy for your business. Do you want to take it on yourself? Would you prefer hiring more employees to run your social media? Will you outsource it to another social media marketing agency? Think about these things before starting so that you can implement a great social media marketing strategy!
Do you have any other good reasons for doing social media marketing? Let us know in the comments below!
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If you do social media marketing one thing that you need to do is use the right hashtags. Hashtags are a great way for people to find you and your content on social media.
Why Use Hashtags?
When you use hashtags on your social media posts it helps people find you. It is similar to using keywords for search engines. People use hashtags to find content and people on social media.
Don’t Use Irrelevant Hashtags
So you take your time to post some great content maybe a really cool picture, a custom made graphic, or even a really awesome video now it’s time to post it! The main thing is you want people to see it right? The more people that see your post the better.
Now that you have it ready to post you put your description on it and then comes the time to throw on some hashtags! What kind of hashtags should you use? That’s how you can get more people to see your new awesome post. So you start throwing on some popular or trending hashtags that aren’t even relevant to the post. Maybe if you use the trending topics a lot of people will see your post even if it has nothing to do with the subject! …No don’t do that! People will actually get annoyed or click away super fast if they click on your post and it has nothing to do with the hashtag they were searching. It will also look like spam if the wrong hashtags are used. You don’t want your posts to look like spam so make sure to use relevant hashtags. Keep the hashtags relevant to the topic of your post and niche.
How To Find Effective Hashtags To Use
I actually have a list of different hashtags I use for our business (social media marketing) depending on what kind of post it is. I can quickly go to my list if it’s a motivational post, or social media marketing tip, etc. I have been doing this long enough to know what hashtags to use. The longer you are using social media marketing for your niche the easier it will get to know exactly what kind of hashtags to use.
Some hashtags I use for our social media marketing agency are: #socialmediamarketing #contentmarketing #business #marketing #entrepreneur #digitalmarketing and #socialmediatips just to name a few. It also depends on what kind of post it is. The above mentioned hashtags are usually used if our post has to do with social media marketing or social media marketing tips. If it is a different kind of post we will use different hashtags.
How do you find the right hashtags to use if you are just getting started? One of the absolute best ways to do this is to find other people/businesses in your niche and see what kind of hashtags they are using. Find some of their best performing posts and look at what hashtags they used on those posts.
Another way to find hashtags that are effective is to find Influencers in your niche and see what they are using in their posts for hashtags. This is a great way to find people who know what they are doing and learn from them! If you want to be the best learn from the best.
You can also use your page Analytics or Page Insights to find hashtags to use. Most Analytics and Insights will show you some good info about your audience. You will be able to see what kind of stuff your audience likes or what kind of industry they work in, this info can be very useful when finding hashtags to target the right audience. You can even use third party social media reports to get even more info!
If you have been doing social media marketing start a list of hashtags that work for your business and niche. Try different kinds of hashtags that are similar to see how they work. Once you find a good list of hashtags that work it will be much easier to use hashtags that can target the right audience and in turn lead to better engagements on your social media posts.
Remember to Hashtag Smart!
Thanks for taking the time to read and I hope it helped with any questions you may have had about using hashtags while doing social media marketing. Do you have any advice to add? Let us know in the comments.
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