Social media changes so fast that even social media marketers heads are spinning on a daily basis! Just when you get used to something or a certain format they change it!
That’s not a bad thing. The reason for most changes is to improve the social media platform.
Just last year Instagram introduced Instagram Stories. Since then they have added so many features. It already looks totally different today than it did last year when it came out. Most of the improvements are meant to make it more fun for users. The new improvements encourage people to use the features more. The more people use the new features the more traffic they can generate and more traffic equals more ad revenue.
As a social media marketer it can be frustrating, but good at the same time. It is a daily task to read up on any new or upcoming changes to social media. If you don’t keep up with the changes you can get lost fast.
Keeping up with the changes to social media is very important because if you don’t you could be wasting money on advertising or you could lose opportunities to reach people with the new features they introduce.
My advice to you is to find a couple resources like Social Media Examiner or Social Media Today and read some articles daily to keep up with the constant changes in social media. It doesn’t take long maybe 15-20 minutes, but it will be worth your time to do some reading so that you can keep up or stay ahead of the competition.
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If you own or run a business one thing that you should be doing is using social media to tell your story. Tell your story, tell your businesses story, tell your employees story. Doing this can give your customers an inside look at your business. They will feel more of a connection and this builds trust.
This is actually the first thing I do when we start working on a new social media marketing campaign for our clients. Step one of the process is to get a good profile of the company and find out what their story is, and why their customers should care about their story. This is an important step that we take to ensure that we can give our clients the absolute best way to use social media so that their customers can relate.
Without a story it’s hard to show your customers why they should care about your business. Years back it was not that common to really tell a story about a business. Most businesses would just buy T.V., newspaper, billboard, and magazine ads and just push their products. Today’s marketing is much different. If you just push products constantly now people will ignore you. Why? Because you are not adding any value to the relationship. You should give value first before expecting to ask for someones business.
Telling your story is a great way to add value by building a connection with your customers. When they need what you sell they will think of you because of the connection and familiarity you have build with them through your story.
Telling your story will also help build authority in your industry. Give great advice to people when they ask. Write a blog to keep them educated and informed about your niche.
Why Should They Care?
Your story should be interesting to get people to care. Tell your audience why you started the business. Let them know some of the challenges you are facing. Show them why your products or services are worth their attention. Most of all be FUN! Get them involved some way by asking your followers and customers for their feedback.
Keep Them Updated
As you are making progress with your business keep your followers and customers up to date on what is going on. People love transparency and transparency helps build trust. Be a transparent business and you will get much more engagement on social media.
Don’t just be boring and post basic stuff on social media. Let your audience in on your story. Be transparent so that they can follow along with your business story. Bring attention to the employees and management. Don’t hide behind a logo and expect people will connect with you on a personal level. Go out today and tell your story on social media!
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The next article in our “Your Business Series” is on how to use social media if you own a car dealership. Owning or running a car dealership is tough and competitive. Social media marketing can greatly benefit a car dealership if it is done right.
Your Business Series Article #4 – How To Use Social Media If You Own A Car Dealership
So you own a car dealership or maybe you manage one and you are wondering how you can use social media to bring in more business to your car dealership and sell more cars don’t worry we got you covered!
If you own or manage a car dealership live video is a great social media tool to use. You have the power to instantly let your customers see what you have going on at the car dealership. Some ways you could use live video are;
Product Demos: Show your automobiles in action, show off the great benefits of certain vehicles. Do this live and give demonstrations to show why they should buy that vehicle. If they can see the benefits live it might peak their interest more!
Sales Events: If you are having a big sales event going on, put that on live video. Give a tour of the building and car lot and show off the sale prices! Tell your live audience of other things going on during the sales event like free food, drinks, etc.
Introduce Sales Staff and Management: Use live video to show off your staff and have them do a “take over” for a day so that they can show off their personality to potential customers.
Repair Shop: If your car dealership has a repair shop attached, do a live video and talk about the benefits of why your repair shop is a good place to bring a vehicle for repairs. Also let customers see some of the prices of basic repairs and specials so that they have an idea. Use the live video to tell them about any awards you may have won for the repair shop.
Answer Questions: If you get a decent sized audience for your live videos you will have people who ask questions and leave comments. This is a great way to instantly connect and maybe even make a sale that very day! Make sure to answer back during the live broadcast.
A lot of car dealerships do this and it’s a good thing. Showing happy people standing by a car they just bought is good for business. The mistake I see a lot is that too many car dealerships ONLY do this. Don’t believe me look up a local car dealership and chances are most of their posts are people standing by a car they just bought. There is way more to social media marketing than just posting a generic picture of the same thing over and over.
Don’t get me wrong this is a great way to show off some happy customers and you should do this, but don’t get stuck in the rut of only showing customers by their new car purchase. Expand your horizons and change it up a bit.
Updates On New Inventory
The car industry is always changing with new and improved vehicles and features. Use social media to tell your customers about the new inventory that you have or will be getting.
Community Events and Charities
If your car dealership is heavily involved in the community (and it should be) social media is a great way to show others what you care about. Talk about the charities you support. Show off pictures of teams or events that you sponsor. Give people that sense that you do care about the local community. Don’t do it to brag, just post things to show others that you care and to maybe even get more support for the local charities and events.
Updates and Improvements
If you have some new updates and improvements happening to the building you can show your customers what is happening on social media. Post pictures and videos of the improvements as they happen! Bring your customers along for the ride (no pun intended) on the improvements you are making to the business and the building. Tell them how the new improvements will help with the overall customer experience! Invite them down to come check out the new improvements or promote a Grand Opening.
Share Relevant Information
There is always something new to talk about in the automotive industry. Find good articles that you think your customers will like to read and share them on your social media. Are there new safety regulations taking effect? Share an article or video about it. Keep your customers educated and up to date and they will remember you when they are thinking about buying there next car.
If you sell cars and you know that there is a massive recall on a certain model post about it on your social media pages. When you post about it tell them how they can take the next step to get their vehicle fixed. Be proactive to show your customers that you care about them and their safety.
There are so many ways to be fun and effective on social media if you own a car dealership. Don’t fall into the trap of just posting the same old stuff over and over again. Get creative to keep your customers and fans engaged. If you can do that you can create loyal customers who are happy that they follow you. Keeping your social media fun will only have your customers looking forward to your next post!
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Referrals are one of the most effective ways to grow your business. If a customer gives you a referral the chances of closing that sale are much higher. The question is how do you get more referrals from your customers?
Make Your Customers Happy!
If you give your customers amazing service they will be very happy and happy customers are more than willing to help you out! A happy customer will not hesitate to give you some great referrals. If they love what you offer and they are benefiting from it they will want some of their friends and business colleagues to benefit as well.
Happy customers will not shy away from helping you out if you are helping them tremendously. Your number one job is to give your customers the best service you possibly can. Even if it means losing a little money on the account. You can make up that loss later on their account or through a very good referral.
Ask For The Referral
If you don’t ask the chance is you won’t get a referral. You cannot ask for the referral too early! First you must take care of the customer with amazing service. You need to do this for awhile before asking for the referral. If you ask too early you could annoy the customer and possibly never get a referral.
I cannot give you a timeline on when to ask because it depends on your industry and what kind of service or product you offer. This could take a little testing to find out the best time to ask a customer for a referral. Take notes and find the optimum time to ask for a referral. It could be a month or six months after they become a customer. After awhile you will get a feel on when to ask a customer for a referral.
The one thing you MUST do is ASK! Use your best discretion on the timing of when you ask for a customer referral.
Make Up A Short Form Or Email Template
Make up a customer referral form. You can do this on paper and through email. Just a short form with four spaces for customer name, phone number, email, and business name. That’s all you really need to have on the customer referral form. Print them off and give them to your sales team to use or save the template in a Word or Google docs form to copy and paste in an email.
Doing this simple step will get you in the routine of asking for customer referrals.
Give Out A Referral Bonus
You have probably seen a lot of business do this. Something like “refer a friend and get a $100 referral bonus.” I see this a lot at places like dentist offices, health clubs, etc. It is very effective because something like $100 is a good price to get a new customer. It’s a win-win for both you and your customers! This gives them even more of a reason to tell their friends about you.
Sit down and figure out how you want to implement a customer referral bonus program. How much are you willing to give out for a referral? What are the stipulations before someone is paid? Is there a limit on how many people they can refer? Sit down and write up a referral bonus program that will benefit both you and your customers.
Once you figure out the details of your customer referral bonus program advertise and promote it. Put it on your social media pages. Have signs and posters in your office or store. Put it at the bottom of the customers receipts or invoice. Get the word out and don’t forget to tell them the reward they will get!
Ask Family and Friends
This could be a very easy way to get good customer referrals. Ask family and friends if they know of somebody who could benefit from your service or product. Most family and friends will be willing to help, but if they don’t know of anybody don’t keep asking. If you do have a customer referral bonus program in place let them know about it and pay them if any of their referrals becomes a customer! If you do this it will give them even more reason to get the word out for you.
Customer referrals can be a big part of generating new business if you know how to get them! A lot of business owners don’t even have programs in place to get customer referrals. Some sales people are afraid to even ask for a referral.
If you offer a great service or product don’t miss out on the opportunities that customer referrals can bring to your business. Sit down with your team and figure out ways that you can get more customer referrals to generate more business. Successful businesses use the method of customer referrals and you should too!
Thank you for reading! What tips do you have for getting more customer referrals?
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If you use Snapchat for business you know how fun and useful it can be for business. Maybe you tried it a little bit just to see if it’s worth it or maybe you never even tried it. There are so many ways to use Snapchat for business to keep your customers engaged and coming back to view more!
Let’s talk about five simple ways you can use Snapchat for business to build an audience and build awareness for you brand.
#1 Flash Sales
Snapchat is a great platform to do short term sales also known as flash sales. Since snaps only last 24 hours before they disappear it is simple to do a flash sale.
Give your customers a promo code that they can use, but make sure to let them know it’s only good for a short time. It can be good for only two hours or as long as three days. Don’t make the offer good for much longer than the three days. Keep it short to create urgency!
If you do flash sales once in awhile your followers will want to watch your snaps more to see if you have any good sales. This works really well because your customers will come in more often if you have some good flash sales.
#2 Events That You Attend
Do you attend events in your area or events that are related to your industry? Snapchat is a good platform to show your audience some of the events you are attending. It doesn’t take long just pull out your phone and post some interesting snaps of the event.
If the event you are at is a local event it will get others interested in attending the event if they are local also. If they see you are at the event it can also be a good chance to meet some of your customers!
If it is an event related to your industry you can post some snaps that educate your audience on the industry. It also shows them that you care a lot about your industry and that you attend events to learn more and grow. This can go a long way in establishing yourself as an expert in the industry you are in.
Your customers will like to see your products being used. Snapchat gives you a great chance to do some product demos. Make the snaps interesting and give people a reason to watch them. Try to be fun and don’t make it look like an infomercial. Just simply explain how the product works and show it in action. Talk to your audience and don’t oversell the product. You’re not Billy Mays!
Get some of your employees to use the product while snapping. Make it funny if possible. Adding a sense of humor can build more of a personal connection with your audience. Adding humor will definitely show off the fun side of you and your business!
Social media is the perfect way to show your audience and customers your expertise. Use Snapchat to educate your customers on things in your industry. Give them great tips and advice for free! The more value you can give for free the more business you will earn in the future.
As you educate and give great advice people will come to you when they need what you sell. You will establish yourself as an expert in the industry.
Here’s a good example: Let’s say you own an auto repair shop. You can use Snapchat to show how you are replacing an alternator. You can go over how it’s done step by step. Give them a complete guide on how it’s done.
How does this get you more business? With the example above if you gave a good tutorial on how to replace an alternator people will think of you when their alternator goes out. They will remember the snaps and how you showed them what needs to be done. Two things will happen they will try to do it themselves from what you taught them or they don’t feel like dealing with it and they bring the car to you to get the alternator fixed or replaced.
If they like the service you offered on that alternator repair you just earned a customer for life! That’s the power of social media for business! Use this technique to get an advantage over your competitors. It’s also fun to educate your audience! I don’t make anything off this blog. I use it to educate others and if people like things they read in this blog they could turn into customers! Either way I like doing it and always intend to add value with every single blog article.
This one is fun and easy! Just bring out the phone and start recording things from your office or store that is interesting. You don’t even need a plan just do it randomly. Let your customers see things from behind the scenes to make them feel part of the team.
Show off fun events at the office or store. Even if it’s just an employee event like an office party. If you do this your customers and potential customers will get an inside look at your office or store and a good feel for the company culture and employees. The more you show off your store and office the more people will feel a connection with your business. It will show off the personal side to your business.
Snapchat is a great social media platform for business. It allows you to connect with your audience on a more personal level. The content only lasts for 24 hours so you can get creative. Experiment with some things that work. When you find what works for your business on Snapchat do more of it! Since the content disappears in 24 hours it doesn’t stick around forever so if something isn’t that great it won’t be on your profile forever. (Be careful with this because people can take screenshots so don’t post things you don’t want out there forever)
How do you use Snapchat for business? Let us know on social media or leave a comment below!
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Instagram Live is still a fairly new feature on Instagram. It is similar to most live video on other social media platforms accept that the live broadcast disappears right after it is done. You do now have the option to save the video and post on other social media platforms if you wish.
It can be difficult to build an audience for your Instagram Live broadcasts unless you have a massive following. As a social media marketer I have seen and done lots of things in social media. Now, some of the things I have tested work out and some don’t, but that’s what marketing is. Marketing is all about testing and data.
Here is one simple trick that I learned….
Learn From Others
I learn a lot of things from other social media marketers and digital marketers. The people in this industry are great at sharing their ideas! I am the first to admit that I don’t know everything. I am always willing to learn new tricks and tips that can benefit my company and my clients with social media marketing.
I even wrote a book How to Be Crazy Fun and Effective on Social Media and I am still learning new things every day! That’s why I am always watching videos, reading blogs, and connecting with other social media marketers. Learning from others is one way I can get better at social media marketing, but that’s not the one thing I learned to grow Instagram views.
The one trick I learned (below) could help you grow your Instagram Live audience. If you do this and stay consistent you could see your audience grow over time.
Set An Exact Schedule
This is the one tip that I am talking about! You will want to produce an Instagram Live show that you do at the same time and same days. If you have a consistent schedule for your Instagram Live show people will start to remember when you are going live.
One good example of this is Brian G. Peters with Buffer. He runs an Instagram Live show called the “Social Social” that runs every Monday-Friday at 2:00 p.m. Pacific time. It is a show run on the Buffer Instagram page where he gives out social media marketing advice. I tune in as much as I can he gives great tips and advice and answers questions during the live broadcast. Brian stays consistent when going live. It’s easy for me to remember and just like clockwork he is on there right on time!
The “Social Social” is a great example of what I am talking about. Come up with a schedule that you can keep. Let your audience know the times and days of your Instagram Live show and STAY CONSISTENT! The consistent time and days will help people to remember when your Instagram Live broadcast will be.
If your audience likes what you have to say and likes the value that you give them they will remember the times and days of your Instagram Live broadcast.
Over time if you stay consistent with the schedule you will have a good chance to see your Instagram Live audience grow!
Your Next Steps
Find a time and the days that you want to do an Instagram Live show.
Create a name for your show.
Brainstorm ideas of subjects you want to cover for each show.
Post the dates and times on your other social media pages.
Be consistent! Do not miss a show, otherwise people will start to think you are not very reliable. Show up when you promise!
It Will Take Time
Expect that it could take 3-6 months or longer to see your audience grow. The two main things you want to do are give great value and have a consistent time when you are going live on Instagram.
It might work out or it might not, but you won’t know until you try this method for awhile. If your audience does start to grow larger and larger you may generate more leads over time because your audience will love the value you give and look to you when they need what you are selling! Instagram Live could work for you if you use it the right way.
Go out and make it happen!
Do you have any advice for growing an audience on Instagram Live? Let us know on social media by sharing this post or leave a comment below!
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If you are an entrepreneur one thing you will need to do is to put yourself out there. What I mean by that is you will need to become the face of your business. You will need to market yourself along with the business. Some people are are afraid to do this because they don’t want to be judged or they may just want to stay hidden behind the scenes. In today’s business world transparency is key.
Don’t Worry What Others Think
One of the main reason people are afraid to put themselves out there is because they are afraid what others will think of them. It’s natural to think that way. My advice is this, WHO CARES WHAT THEY THINK!
You started your business because you wanted to be successful so worrying about what people think should be last on your list. Some of the most successful people ever put themselves out there. I bet they had the same concerns at first and cared what others would think of them with their pictures, videos, and name out there for people to see.
People like Steve Jobs, Donald Trump, Grant Cardone, Mark Zuckerberg, and Bill Gates probably didn’t want to really be famous they just wanted to start a successful business. OK, maybe Donald Trump wanted to be famous, but the others probably had no plan to be. It just happened because they knew that putting themselves out there as the face of the business was important.
Don’t worry what people will think. If you do that you will probably fail in other parts of your business because worrying what others think can cripple your confidence.
It Will Get Easier
Just like anything the more you do it the easier it becomes. Start by putting your face on the profile pictures for your social media accounts. This is a quick easy way to get started.
After awhile you can put up some pictures and video on social media with your face on it. Add a motivational quote on a picture of you or put out an informative video. After you do this more and more it will become easier. You will have more and more content out there with your face on it and after a while you won’t be worrying about what others think. It will become more natural to you.
People Like Dealing With People
I love running a business and could care less about having my face out there. I do it because I know that people like dealing with people. This means you can’t hide behind a logo. Maybe about 10+ years ago you could hide behind a logo and do business that way, but today it doesn’t work that way.
Some of the biggest brands in the world started off as only a brand. Now they are big enough to where their logo is the face of the business. Those businesses started off when it was a normal thing to have the logo be the face of the business.
The fact is in today’s business world people like dealing with people. As a business owner you need to consider that with your branding strategy. Whether it’s you or a partner someone needs to become the face of the business.
If you are going to be the face of the business be yourself. People are going to like you or hate you either way so be authentic. Don’t try to be someone different just because you are the face of the business.
Finding your personality isn’t hard, the harder part is to put it out there for all to see. Experiment with platforms like Snapchat and Instagram Stories where content disappears after 24 hours. This way you can get better at putting yourself out there and the content doesn’t last forever. Posting on Snapchat and Instagram Stories is also a great way to see how others are responding to you personally. Interact with others as they respond.
Start A Blog
Every business needs a blog it helps show off your expertise, it helps with search engine optimization (SEO), and it gives you more content to post on social media. If you want to put yourself out there as the face of the business start a blog and fill in the bio area and put a picture of yourself. This way every article you write you will have your name and face on it.
Starting a blog and posting consistently will show your expertise and people will think of you when they need help with what it is you do. Add your personality into your writing and be awesome! Give the best and most valuable advice and tips that you can. Put some pictures or videos of you doing your work in some of your blog posts.
For example, if you are an owner of a nail salon have someone take some pictures or video of you doing someones nails. You can later post this on your blog and write about what you did. If you do this enough you will be seen as an expert in that industry. People will look to you for advice, and when that happens it will lead to more business in the future!!
I don’t see myself as a writer at all, but I know blogging is important so I make that a part of my content strategy. Now that I’ve been doing it for a while I actually like it as long as I can find the time to write. That can be the biggest challenge so what I do is I create blog posts in batches when I can. That means I will write 2-3 blog posts at one time that way I can post them later on days I don’t have time to write.
Just Get Started
If you have been skeptical on whether you should put yourself out there as the face of the business or not I hope this article has helped. The main thing is to just get started. Like I said the more you do it the easier it will become.
I didn’t really want to put myself out there as the face of Fun To Be Social, but I knew it needed to be done to build better relationships with customers and followers. I hate my voice on video and didn’t want to do video, but I got over it and my voice isn’t so bad after all…lol I got used to it and stopped worrying about every little thing like how I sounded, or how I looked in a video or picture.
The people who sit back and judge are the ones that are weak. If you put yourself out there as the face of your business you are strong and confident. You are confident enough not to care what others think. You are willing to put yourself out there for success!
Now get out there and market yourself!!
Do you have some tips for marketing yourself? Let us know in the comments or share this article on social media with a comment and tag me @funtobesocial and I will respond.
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Talking about putting yourself out there here is an eBook about social media marketing that I wrote. This book will go over ways to be more FUN and EFFECTIVE on social media. Get it here!
Branding your business is important because it helps your customers identify you business based on constant brand awareness. They will recognize your company products, services, and company culture just by seeing your logo.
You will want to create a consistent brand message on and off-line. There are many ways to do this and sometimes it can take many years to get it right. Whatever you do you want to get started now to build a great brand. Below I will give you 7 ways to brand your business.
#1 Your Business Name
If you are just starting out this will be your first step to creating a brand. Come up with a name that describes what you do, but keep it short and simple.
Once you find a name that you like you will want to do some research to see if the name is taken. You will want to get a domain name that has that name so be unique because it’s hard to find a domain name that you want. It’s OK if you can’t find the perfect domain name you will need to find one that is the closest to the name you picked.
Take some time when thinking of a name give it a few days before settling on a permanent name. In the few days you might come up with a name that is even better. In the meantime you can still keep working on your business just wait to put the business name on any material.
#2 Create A Unique Logo
You will need a logo first of all. Don’t be cheap and don’t do it in a hurry. Create a logo that will let people know what your company is all about with just a simple image.
These days a simple logo works the best. Don’t try to get too fancy when designing your logo. Sometimes simple is the best. Look at some of the biggest businesses in the world and you will see a simple logo. Our logo is simple and you know what our business is about just by looking at the logo.
Don’t be afraid to spend some money to have a professional make your logo. It may seem expensive at first, but you need to consider that your logo is your image! Don’t skimp on getting a great logo done. You will be using it on almost everything like your website, social media pages, business cards, stationary, advertising etc. When it comes to your company logo don’t be cheap!!
#3 Brand Colors
This can come as you design your logo. While designing your logo think of what colors you want to represent your brand. Find the perfect colors for your brand and stick with them. Use the colors on everything that represents your company.
Every time I make content for our social media pages I always stick with our brand colors on things like pictures, fonts, borders, etc. Be consistent when using your brand colors.
Pro Tip: Stick to three colors or less to keep it simple.
This part is really fun because you get to tell people exactly what you do in a short easy line of very few words. This is time to get creative and maybe sit down with a group of people to do some brainstorming. Write down all kinds of phrases and words that you or your employees can think of that describe your business.
Your slogan should catch people’s attention! It is a verbal equivalent of your logo and brand.
Examples: Nike- “Just Do It”, McDonalds- “I’m Lovin’ It”, M&M – “Melts In Your Mouth, Not In Your Hands”
Here’s an article on Hubspot with some more samples of good slogans
#5 Customer Service
Yes you read that right! Customer service is a very important part of branding. If you have great customer service it is remembered and people will share their experience with others in person and online. Same goes for bad customer service.
Do whatever it takes to give the best possible customer service. Don’t let one employee ruin it for your brand. If you find out an employee is not giving good customer service get rid of them fast! A bad employee can easily tarnish your brand. Never tolerate somebody who doesn’t give your business and brand a good name and image!
Come up with processes to ensure that your business is giving great customer service. Train your employees on a regular basis and hire people based on personality. Try to do at least two interviews before hiring people that will work with customers. If you get to talk and meet with someone at least a couple of times you will get a better feel for them and their personality.
There has been many times where I didn’t get good customer service and never went back to that business. On the flip side there were many times where I got amazing customer service and always go back to those businesses. Remember that customer service is very important to your brand and image.
#6 Your Website
Your website is a great way to show of your brand. It is a blank canvas to where you can build up your image in any way you wish. Be creative and implement things like your logo, slogan, and brand colors.
Put testimonials on your website so that others can see what your customers are saying.
Add pages for your products/services and really show off how great they are!
Always have a way that people can get in touch with somebody on your website. Add a contact page and put some contact info on your Homepage and your “About” page.
You can keep your contact page simple there is no need to get fancy just put the basic info on there so that people can quickly find a way to contact your business. Check out our Contact Page to see what I’m talking about.
#7 Social Media Presence
Social media is another great way to build your brand and brand awareness. Use the same profile picture, cover photo, and social media handle ( we use the same handle on all social media @funtobesocial).
For our social media we stay as consistent as possible when it comes to images and our company name on ALL social media platforms. You will want to do the same to build a constant brand image.
Notice in the post above from Instagram that we use our logo, brand colors, social media handle, and website address. Be consistent when creating content for your social media.
Sometimes it’s hard to get the same social media name on all social media platforms. My suggestion is to pick a name that is available on as many social media platforms as possible. Do some research to find the right name to use. It may take a little while, but it will be worth it in the long run. You will be using your social media handle/name on a lot of marketing material.
There you go 7 ways to brand your business. This list keeps it simple and if you follow it you will start to build a great brand!
Do you any tips or advice for branding a business? Let us know in the comments and thanks for reading!
If you would like to learn how to Build An Amazing Brand Online get our FREE Cheat Sheet! It is packed with even more advice and tips for branding your business.
You have accounts on Instagram, Facebook, Snapchat, and more that is great!! Every business should be doing social media marketing. Are you being fun or boring on social media? Sometimes it’s hard to tell unless people tell you. Here are a few things to do to make your brand fun on social media.
Tell Your Story
Every business and person has a story about how they started, where they are now, and where they plan on going. Each brand/business story is unique so use that to your advantage. Let people see what’s going on in your business. Share things that will help others relate to your business and brand. Here are some things that you can do to tell your story.
Show your employees in the office/storefront.
Let people in on some exciting upcoming business news.
Talk about some struggles your business may be having with product development or service issues.
Show off some new equipment that the business just got.
Feature your managers and tell their backstory
As you can see there are many different ways a business can tell their story. Build a brand based on your story and people will relate even more with your business!
Post Funny Stuff
It’s great to use humor on social media and I talk about this on other posts like 7 Content Ideas For Your Social Media. Posting funny stuff on social media is a great way to get engagements. One thing that you want to do is to try to make the humor relate to your brand or niche. Random humor is good too, but try to create some funny memes or graphics that show off your brand. Create some funny stories or sayings about your niche. Create a funny GIF that will get your followers to laugh and respond.
Have A Personality On Social Media
Nobody wants to follow a business that is “All Business” you need to show off a personality to get more followers and engagements on social media! You want to Be Fun On Social Media!! Don’t post as the business try posting as a person. Show your employees and management. Don’t just show pictures of the business, products, logo, etc.
When you respond to customers in the comments be personal and fun! (Do this only when it’s OK, don’t try to be fun or funny if a customer is mad about something.)
Talk About Charities Your Business Supports
If you show people that your business is charitable it will help them relate to you. Post pictures or videos of you and your employees out at a charitable event. Show off the fun events and the employees having fun while volunteering. It’s a good thing to be part of the community and to give back. Show this on your social media not to brag, but to boost the charity and to tell people who follow your business that you care about more than just business.
Have Fun Days or Themes
What does that mean? It means coming up with some themes that your followers can relate to and look forward to. Come up with some wacky days. Below are some themes you could use;
The above are just some examples.There is no need to come up with a theme for every single day. Even once per week would be good. You can come up with days and themes that relate to your business and niche. Be creative and do some brainstorming. Once you have a list of some days and themes that you like you can begin testing what works. Make some creative good content to post for any themes you do. See what kind of engagements you are getting keep the themes that work best and discard the rest.
Use Branded Colors
Make sure to add your brands colors on each picture or video you post to any social media platform. It will help others to get to know you brand image.
Our brand colors are blue, red, and yellow. I try to use them as much as possible in any content that is put out on social media. Whether it be the font, background color, image, etc. Doing this will convey a consistent message on social media about your brand.
As always our main message and brand here at Fun To Be Social is about FUN!! This article should help you get some ideas on how to create a fun brand on social media. Remember that you must add some personality and be social on social media that is the name of the game. Don’t try to be serious because you are a business. People engage a lot more with fun social media profiles. Do what you can to keep it fun and never too serious!
What advice or feedback do you have about building a fun brand on social media? Let us know in the comments below!
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The next article in our “Your Business Series” is on how to use social media if you own a casino. I know there aren’t many small business owners out there who own casinos, but since we are based out of Nevada I thought this would be fun to write. Even if you don’t own a casino you can use some ideas in this article for your own business.
Your Business Series Article #2 – How To Use Social Media If You Own A Casino.
If you are one of the few people that do own a casino that is awesome! Casinos are basically a license to print money. I give you lots of credit if you own a casino because I’m sure there is a lot of red tape to go through before you can even think about opening the doors.
Casino marketing is the same as any other business. You need to get the word out to as many people as possible. You need to keep it fresh and fun and give people incentives to come into your establishment.
There are many fun ways to promote your casino on social media while making it look as though you are not trying too hard. The main thing is you need to be doing social media for your casino. Believe it or not I know of some big casinos that don’t even do social media marketing yet or they do very little of it! It’s 2017 and I don’t know why any casino would not be taking advantage of social media marketing.
If you own a casino and haven’t done social media marketing it’s time to start. Let’s get into some fun ways you can do some fun and effective social media marketing.
Casino events such as concerts, blackjack tournaments, slot tournaments, etc. are great ways to show off your casino!
Post the dates and times of upcoming events
Put posters/pics of upcoming performers
Show off players in any casino tournaments
Post a picture of winners holding up their cash
Have a promotion for fans to have a chance to win tickets to concerts or shows
Profile Restaurants In The Casino
A lot of casinos have restaurants in them. Show off each restaurant to show your social media followers what your casino has to offer. There’s a chance that a lot of your followers haven’t been to the casino yet. This is a great opportunity to show them why they need to come in.
Feature New Slots
With technology always changing casinos are always adding in new machines and taking out the old ones. Whenever your casino gets a new machine brag about the cool new features on it! This will get people excited to come in and try the new and improved slots. If they haven’t been in the casino for a long time this might get them curious to come in to see the new slots.
There are so many ways to get fun and creative with social media and live video. If you own a casino here are some ways to use live video;
Show off your employees
Give tours of your casino
Do a live broadcast with your restaurant chefs and have them do a video on how to make a dish
Film the outside of the casino at night with the lights glowing
Give lessons on how to play some of the table games
Ask some of the talent from any shows if they would give an interview
Film any other fun events going on (concerts, local bands, comedy shows, etc.)
Of course if you film some of a show like a concert or comedy show you don’t want to give away too much maybe just a 3-5 minute live video broadcast.
Update People On New Changes
Social media is a great way to be transparent and let people in on new things coming to the casino. You can talk about some upcoming remodeling plans or any new restaurants coming to the casino. Post pictures and video of the changes as they happen to keep people up to date on social media. Doing this will make them feel like they are part of it. This is another way to build excitement around the casino.
Social media is a great way to get people in the doors. Use special discounts for your social media followers to get them in to use at the restaurants or gift shops. Make the discounts for a short period of time like 1 day, 2 days, or up to 1 week.
Platforms like Snapchat and Instagram are great for doing flash sales. A flash sale is a sale that lasts for a very short time. With disappearing content like Snapchat and Instagram stories you can use those platforms to do some limited time promotions that only your followers will see.
Doing very limited time special discounts for only your social media followers work and gives them great incentive to keep following you.
As you can see there are many ways to effectively use social media marketing if you own a casino. There are so many other ways to do this in a fun way, but I hope this article helps give you an idea on some creative fun ways to promote your casino on social media.
If you are like 99.9% of the population that doesn’t own a casino take the ideas in this article and think how you can incorporate them in your social media marketing.
This is article #2 in the “Your Business Series” check back as we add more articles about other types of businesses and how social media can benefit any kind of business.
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Now that it’s 2017 we know that social media has now been around over a decade. Social media marketing itself is younger than that. Most businesses didn’t even consider social media marketing until about 5 years ago or less. There is still a lot to learn about social media marketing and so many changes and new features yet to come.
What Will Be Big In 2017 In Social Media Marketing?
We will never be able to predict 100% what will be the biggest trend in social media marketing. The best thing to do is to predict what it will be based on past and trending social media marketing strategy. I do have an idea about what will be the biggest social media marketing trend of 2017.
It’s not really even that much of a surprise. It has been heading in this direction for quite awhile and now most social media platforms are pushing it and enhancing this feature almost daily.
What Is It?
LIVE VIDEO! That is the trend that you need to start working into your social media marketing strategy for 2017. If you haven’t started yet in 2016 it’s time to get the “live video” into your strategy.
I am not mentioning something new here. A lot of internet marketers know this and are saying the same thing. They are able to see what others may not see early and adopt the strategy before everyone else does. Your job is to also become an early adopter and hop on the live video as soon as possible!
Use The Power Of Facebook Live
Just think of the power you now have at your fingertips with Facebook Live!! It’s amazing to think how far we came in marketing and technology. It’s your job to take advantage of this great age of marketing and make it work for you.
If you haven’t noticed yet Facebook is really pushing their Facebook Live feature on your Facebook feed, T.V., Billboards, and other advertising. You know that if they are putting in that kind of effort to get you to use the Facebook Live feature that they have big plans for it!
It is still fairly new and Facebook will keep adding new and improved features as time goes. Get familiar with it now so that you will be able to connect with your customers in new and fun ways before your competition even thinks about it.
Others Are Jumping In!
Recently Instagram has added a Live feature, it is a little different in the fact that the live video disappears immediately after you are done with your live broadcast. It is cool, because you are living in the moment without the video being saved.
Twitter has a live video feature as well. I personally haven’t used the live feature on Twitter yet. (as of writing this) I will have to give it a try and see how good it is.
With other social media platforms implementing the live video feature you know that this is the wave of the future for social media marketing. Know this now and start doing some kind of live video soon to stay with this trend and ahead of your competitors.
Get Started With Live Video Soon!
I do highly suggest that you add “Live Video” into your social media marketing strategy for 2017. If you don’t you will be working with an outdated social media marketing strategy. Find ways to keep it fun and to get your customers engaged.
Define goals for your social media marketing strategy even when implementing live video into your strategy. Get this Free Cheat Sheet on How To Clearly Define Goals For Your Social Media Marketing. It will help guide you to set goals so that you will know why you are doing social media marketing and what you hope to get out of it.
How will you use social media marketing in 2017? Do you have another tip about something big in social media marketing? Let us know in the comments below!
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If you don’t have goals you really have no plan. You will need to put together some real goals that you hope to accomplish with your social media marketing campaign. Without goals you will not know which direction to head, how much to spend, how much time it will take, what kind of return on investment (ROI) you will get out of it, etc. You will be like a ship with no direction.
I’ve worked with businesses that really had no clear cut goals for their marketing. I’m not just talking about social media marketing all marketing needs to be clearly defined!
Start With The Budget
Always start with the budget because you will need to know how much resources you will have to work with. This includes cash and time. I suggest that you start with a yearly budget and plan it out over the 12 months.
When dividing the budget into 12 months you will want to consider your busiest months and slowest months and figure out how much to put into those months. There is no one answer you can look at it different ways.
Busy Months: If you put more marketing efforts in at this time you may make a lot more or you can put less money and save that money for the slow months.
Slow Months: If you put more marketing efforts in at this time you may get a little more business during the slow times or you could just save that money and put it into the busy months to generate more revenue to make up for the slow months.
A lot of how you plan out your marketing budget will depend on your industry, location, money available, size of your company, and products/services.
Pro Tip: A good way to figure out a budget is to plan 70% and leave 30% open for adding to other marketing, or to current marketing that has been effective. Always leave some room to work with.
Where You Want To Invest Your Marketing Dollars
I always suggest that if you’re new or limited on resources start with only one or two social media platforms. This will give you time to get familiar with these social media platforms and to get good at them.
This also works really good for your budget planning. Try not to spread your money too thin by advertising on a lot of social media platforms. Stick with one or two and you will have more money and time to invest in those one or two social media platforms.
Let’s say you have $10,000 to invest in social media marketing for the year. If you are advertising only on Facebook you can make that $10,000 go a long way. If you were going to use that $10,000 on four social media platforms you only have $2,500 to invest on each.
If you can attack one social media platform with more resources you will be much better off than spreading your resources thin on multiple social media platforms. Pick the one social media platform that works best for your business and really crush it.
Pro Tip: Not sure which social media platform to start with? My suggestion is to pick the two that you think are best for reaching your demographic. Spend some time building an audience and learn which one gives you the best engagements.
Figure Out The Main Goal
Why are you doing social media marketing? Are you using it to get more leads, get more sales, build brand awareness, to connect with customers? You will need to figure out exactly why you are doing social media marketing in the first place.
Once you know your reason you can decide which platform is best to hit your goals. Don’t start a social media marketing campaign without knowing what you want out of it. Just remember that social media marketing is a marathon so don’t expect major ROI from the get go. (unless you have a huge marketing budget) If it were that easy everyone would be millionaires from using social media.
If fast sales are what you are looking for it probably won’t happen until you nurture relationships on social media. This can take time, but sales will come you just need to be patient. If you know this going into a social media marketing campaign it will reduce a lot of stress.
Define Engagement Numbers
A good way to tell if your social media marketing is going well is by engagements. If you are getting some good engagements that means your customers and followers are finding some value from what you are posting.
When defining your goals you will want to clearly define how many engagements you want per day, per week, or per month. When defining engagement numbers remember your budget and how much time you have to commit to social media. Keep your numbers reasonable so that you have a realistic goal to hit.
Remember also that organic reach is is dropping and getting free engagements is getting harder. You may have to pay for a big percentage of engagements through some advertising. This is something to consider when you define your engagement numbers.
Customer engagements are a way of building relationships with your customers online. That’s why I said not to expect a quick ROI on social media. Use engagements as a gateway to promote down the road as customers and followers look forward to your content.
If you are getting a good number of customer engagements you can use that trust you’ve built to promote your products and services. Just do it sparingly or give away free stuff to build an email list to generate leads.
What should my engagement goal be? A lot will depend on two things your budget and your time. If you have a person who handles your social media for you I’m sure that time is built into the budget. If you don’t have someone who handles your social media you need to factor in the time you have to commit to social media.
Start with a monthly goal and go from there. You can always adjust the goal after a couple of months. I like to keep things simple because a lot of people over complicate things. Just start with a monthly goal and you will be able to clearly define your engagements as you go.
Setting goals for social media marketing is very important. You need to know why you are doing it in the first place. There is no reason just to do random posts here and there because you think it will be good for business. Most likely you would be wasting your time without clear cut goals.
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This is our 50th blog post!! Over the course of one year and fifty blog posts I learned a lot about successful blogging. I would like to share with you five great tips with you to help you with your blogging.
Let me start by saying that I did not like blogging at first because I am not really a writer and really had no ambitions to be one. I am in marketing and I love being creative, but not through writing. I want to be creative with ad campaigns and digital marketing strategies, social media marketing, etc.
Blogging was never something I never even considered when it came to marketing. They didn’t teach this to me when I was in college in the early 2000’s it wasn’t even a subject, but neither was social media marketing. Things have come a long way since then and I had to learn a lot on my own even though I have a degree in marketing (2004).
Having a blog on your website is very important in today’s business world. It is a great way to help your customers, creating internal links on your website, show your expertise, help you with SEO (search engine optimization), and have great content to share on your social media pages.
It can also serve as future content down the road if you needed it for a course, an ebook, or for a speaking engagement. You can reference some of your older blog posts to gather info needed for future endeavors. Just because a post is older doesn’t mean it won’t be useful in the future.
You can also use a blog to generate some great revenue after awhile. There are lots of bloggers out there making six or seven figure incomes. If you are good at it you can make a very good living.
I have written more than fifty blog posts because this business was actually named Rattlesnake Marketing in past years. I changed the name to reflect more on what we do, but I lost a lot of blog posts when I created the new website. So even though this is about my 50th blog post on this website I really have more experience than that.
OK, so let me dive into the five tips that I hope can help you with your blogging or future blogging endeavors.
Tip#1 – Quality Over Quantity
You will see some articles out there talking about “The longer the post the better” this is true in a way, but not a rule. I think that quality content is always better than quantity. Who cares if a post is 5,000 words long, but it is horrible and doesn’t entertain or add value. People don’t have time for long useless posts.
Most people skim posts and look for quick points that they can use from the article. I skim posts all the time and get the info I need quick. If I do it I know a lot of other people are doing the same thing.
Don’t worry how long your blog post is, focus on creating a quality blog post that can add some great value for your readers. You will want to write to help with your SEO, but focus on value first and work the SEO into your post.
The main takeaway here is a post between 500-1,000 words can be very useful when written well. I am not even concentrating on the length of this post and I ended up with 1,477 words in this article. All I am doing is trying to give you the best advice I can. I am not concentrating on the length of this post at all.
Longer posts are great, but only if they are useful or entertaining to the reader. Focus on quality content!
Tip #2 – You Will Get Better
Like I said earlier I did not really want to blog for this website, but as a marketer I knew it was important so I sucked it up and did it anyway. I doubt my earlier post were even that good. The first 25 posts are probably OK at best, but maybe that’s me being my own worst critic.
I am however more proud of my last 25 blog posts or so and even more proud of my last 10 blog posts.
I know that my next 50 blog posts will only get better and better. Just like anything you will get better at it over time. You will look back at some of your earlier posts and think “What a rookie!”
In order to get better you need to start! Whether you are good at writing or not, just get started and over time you will get better. Keep reading and educating yourself in the process to build up your skills.
It’s fine to doubt yourself we all do, but just keep going and learning and you will start to erase that doubt over time.
Tip #3 – Images Are Important
When I started out I would put only one image on each blog post. Now I try to put two or more in each blog post. Images are proven to keep people’s attention longer. They can help tell the reader what your article is about before they even start reading.
I suggest that at minimum you put at least two images in each blog post. This will also keep your readers attention rather than just having tons of text and no images.
Pro Tip: I use Canva for a lot of my blog images. (the header image in this post was made on Canva)
Pro Tip #2: Videos are great for putting in your blog post as well.
If you are just starting out with a new blog it will take time to grow it and to get a good following. Search engine optimization (SEO) can take awhile. Sometimes over a year for your blog to start getting some good traffic from the search engines.
It took me at least six months to really see any traffic on this website. It’s frustrating at first because it seems like all your work is going unnoticed. That is true at first, but if you keep at it people will notice and the hard work will pay off. Don’t look for a bunch of traffic at first. If you keep this in mind you won’t get discouraged and stop altogether.
Just keep going and doing the best SEO that you can. If you have some money to invest maybe hire someone who is really good at SEO to optimize your site to get more organic traffic.
Set up Google Analytics to track how your blog traffic is growing and where the traffic is coming from. After a few months you will start to see what kind of content and blog posts are getting the best traffic. You can capitalize on that and create more of the same kind of content.
Tip # 5 – Always Promote Each Post
Every time I publish a post I post it on ALL of my social media platforms. This gets the word out fast about your new blog post.
If you have some money put a little money in promoting it on Facebook, Instagram, Twitter, Pinterest, etc. Doing some paid ads on social media will get you more visitors even faster. It doesn’t have to be a lot of money just put $10 – $20 in ads to promote it.
The key here is to get the word out as soon as possible and in as many places as you can. What’s the point of having a great blog post if nobody see’s it? Don’t be afraid to spend a few dollars to promote it. You put all that work into the blog post so paying a little money for more people to see it will be worth it.
Pro Tip: Always have a CTA (call to action) somewhere on you blog posts. Whether it be a phone number, email signup, contact us, etc. Just have something to let readers know what their next step is. I usually put this at the end of a blog post. (see below)
Of course there will always be more to learn as we go. Once we reach our 100th blog post I will write another post with even more tips that will help you with blogging. I hope this article was very helpful for you! Thanks for reading and if you have anything to add please comment below.
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Are you having a hard time growing your following on Instagram? There a many ways to grow your Instagram following. Here are three surefire ways to grow your Instagram account the right way.
Tip #1 Follow Others In Your Niche
This is actually pretty easy to do and doesn’t take much time. Find other people or businesses in your niche and industry and follow them. This is a great way to connect with others who are in the same field as you and your business. It’s also a great way to see how their fans are interacting with them and how they respond to their fans.
A great way to do this is by doing a simple search of keywords for your niche. I am in social media marketing so when I look for others in my niche I search keywords like social media marketing, social media experts, social media tips, social media news, etc. This will bring up the right people to follow.
After you find the right people to follow by doing a keyword search you can click on some profiles to see the hashtags they are using in their posts. This is helpful because you can then click on some of the relevant hashtags they use and that will bring you to even more people and businesses to follow in your niche. Here is an article about How To Use Hashtags Effectively.
Once you find others in your niche you can also click on their followers and people they follow to find more people to follow. This will help you pinpoint and find an even more targeted fan base.
You can do this everyday or at least a few days per week to start growing your Instagram following with the right people. You want to make sure that your followers are relevant to your industry and are potential customers. Using these techniques when follow other Instagram accounts will definitely help you grow your Instagram following.
Pro Tip: To prevent getting your account shutdown by Instagram don’t go overboard on following others. I recommend that you follow no more than 100 Instagram accounts per day. If you follow too many accounts in one day Instagram may flag your account as a spam account.
Tip #2 Leave Good Constructive Comments
I get so many spam comments on my Instagram accounts and it can be annoying. I will delete those comments as soon as I see them. Spamming others on their Instagram is bad practice. Don’t be that person!
Find relevant posts and leave good constructive comments on these posts. Let others know that you really do like their post. Leave some advice or let them know how awesome their post was!
A great way to show your expertise is to leave some great advice. You can add to their post with some experience you may have had. This will show them and their followers how knowledgeable you are in your niche. It will also lead to more Instagram followers because if people see that you give great advice and contribute value in comments they will follow you.
Always give value whenever you can on social media. Leaving good comments is a great way to add value! Here is an article about Adding Value On Social Media.
Tip #3 Post Great Content
In this day and age in marketing Content Is King! Your Instagram account is a great place to add awesome and amazing content. This is a great way to show your customers value.
If you are going to be great at social media marketing remember the first rule of great social media marketing is to put out great content. This can be pictures or video.
If you are promoting some products or services put out content that is eye catching and not just promotional. Use the filters on Instagram to make the content even more appealing. I use Canva to create a lot of my content it’s easy to use and the best part it’s free!
Look at what your competition is posting and find the content that they get really good engagement on and do the same. If it’s working for them it will work for you. Don’t just copy them, take the concept and make it your own. Use what is working for them and make your own content that will get some great engagement. After awhile you will know what kind of content works best for getting the most engagements on Instagram.
Use these three ways to build your Instagram following. I have used them and they have worked great! All three of these ways are also free! Sure you can grow your Instagram account even faster with some paid ads, but if you want to grow your Instagram following organically the three tips here will go a long way.
How do you grow your Instagram following? Do you have some cool tips for us? Let us know in the comments below and thanks for reading!
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Instagram added a new live feature to their platform. It is out now on limited accounts, but will be rolled out app wide in the coming weeks. Since adding the Stories feature Instagram has been adding a lot of Snapchat like features. This one is different and more resembles Facebook Live or Periscope.
Disappearing Live Video
The new Instagram Live feature will have disappearing video. Meaning once the live broadcast is over the video disappears from the news feed for good.
This is meant to help people to get more comfortable with live video. Your friends and followers will get notifications when you go live just like on Facebook Live.
You will also see that they are live under their profile picture and in the stories bar. Instagram wants you to see when people are live to encourage you to view. This in turn can help the Instagram Live feature become more popular.
Will This Be Good To Use For Business?
Honestly I’m not sure if the new Instagram Live feature will be beneficial for business or not. The video disappears soon after the live broadcast and for a business that is not as good. For personal use it could be great.
If you go through all the time to produce a great live video and it disappears right after and not a lot of people seen it yet it could be a waste of time. There will always be pros and cons to new social media features.
I think Instagram should give us the option to keep the video or have it disappear. That would be a win-win for business and personal use. Maybe they will make that an option in the future.
One Way To Use Instagram Live For Business
I do think that this feature will be good for “flash sales” if you promote it through Instagram Live. Flash Sales are very short term promotions/sales. Just like Facebook Live you can let your audience know that you will be going live on Instagram soon and do a countdown posting every 5-10 minutes about the upcoming live broadcast and to let them know they won’t want to miss it!
Let’s Give It Time
Until it actually rolls out app wide I can’t tell you too much how good it will be for business. Once it comes out I will tinker around with some ideas once I use it. I’m sure other digital marketers will find marketing techniques with Instagram Live that will be creative and beneficial.
The fun part is once it’s out and we all get to experiment with Instagram Live we will all learn as we go. I’m sure after awhile I can find some fun ways to use Instagram Live for business and as I do I will share them in this blog. Stay tuned my friends!
What are your thoughts on Instagram Live? Let us know in the comments!
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