Anytime you post stuff on social media it gets you seen. Depending on how many followers you have and how you use your hashtags you can be seen by a lot of people on every post. This applies to any social media type of post; pins, snaps, tweets, etc. the more people you can get in front of the better. In this article I compare how social media posts can relate to a huge billboard in terms of marketing.
Each Post Is Like A Billboard
Think about it each person that sees your post is like a car going by a billboard. If you have a good social media presence it’s like your billboard is on a super busy road and lots people are seeing it! If you don’t have a good social media presence or a very small audience it is like a billboard on a slow backstreet. Every time you post people will see it. What you decide to put on your billboard (your post) is up to you.
Make It Eye Catching
Because like a billboard on a busy road people are cruising through their social media to find interesting stuff. If it doesn’t catch their attention they will keep cruising and not even pay attention. Make sure that when you post a video, picture, graphic, etc that it will really GRAB their attention!
I know it’s impossible to have every single post be so great that people stop dead in their tracks to look at it and care. The ideal is to do it enough times that it makes an impact. Not every post has to be amazing.
Create some content that will get people talking and engaging. Don’t promote too much. I stick to the 90/10 rule, 90% good helpful and fun content, 10% promoted posts. Sometimes I don’t even promote my site or social media marketing services for a week or two. I just put out the best content I possibly can. I would rather build an audience and build relationships than promote. I think it is more effective in the long run.
Impressions Are The Cars Going By
Each car that goes by a billboard are the views it may receive. That’s why it costs more to put a billboard on a busy road because the potential for more views is there.
Same thing with social media posts, the more impressions the better. You want your post to get in front of as many people as possible. That’s why it is important to build your social media presence! The bigger your audience the bigger your reach. Remember just because there are lots of impressions on a post doesn’t mean all those people really payed attention. It’s just a stat to show you how many people may have seen your post.
“Likes” Are The Actual People Looking At Your Billboard
Think about it, when people like your post they are really paying attention to what you just posted on social media. Like a billboard it’s pretty much like someone driving in a car looking up at your billboard and saying “Cool I like that!” They acknowledged your post and that is very awesome!!
“Comments” Are Them Telling You How Much They Liked Your Billboard
When someone comments they are telling you that they really payed attention to your post. They will let you know what they thought about it or add something to the post with a comment. They might even have something negative to say or disagree. Either way they were intrigued enough to stop and leave a comment!
When people comment it’s like they took the time to email you or call you about your billboard. That means that they really liked it, hated it, or wanted to add to it. All good things because you got their attention!
“Shares” Are Like People Taking Pictures Of Your Billboard And Showing Their Friends
When someone shares your post they really, really like it! They like it so much that they shared it to show others. How cool is that!! I love when people share my posts because for one it will reach more people, and second that means it was good enough to get people to share and that means I added some great value or entertainment for them on that post.
When you apply this to the concept of a billboard it’s like they snapped a picture of your billboard and sent it to their friends to show them the cool billboard they just seen! When they do that people who wouldn’t have seen the billboard before now will get to see it!
Posts and Billboards Are Pretty Similar
They are similar in the fact of how people see your business. I used to pay attention to billboards and think to myself I wonder if the businesses who pay to put those billboards up actually get any results? Some do some don’t I assume.
The point of this article was to show you how social media can be applied to how old school offline marketing was or is. About 15 years ago that was one of the few ways to reach a big audience. Today with social media we can reach big audiences with the click of a mouse and with still very low cost.
We Are Living In A Great Age For Marketing!
Social media has made it so much better and easier to reach large audiences that I think a lot of people don’t realize how lucky we are now. Our capacity to get creative and gain great exposure for business is so much more attainable these days.
A billboard will cost over $1,000 per month in most cities plus set up fees. With social media you can get that same kind or better exposure for free! This goes to show the power of social media in today’s business world.
Work hard and build your social media through posting great content, engaging with your audience, and answering customer questions and you will have some great marketing power right at your fingertips!
Thanks for reading! How have you built your social media presence? Do you have any tips for our readers? Let us know in the comments below.
Our Newsletter will give you constant social media, business, and marketing advice along with some great motivation. Subscribe to get our Newsletter!