Social media marketing changes on a daily basis and so do the policies that each social media platform puts into place. Here are 10 Facebook policies that you need to know right now.
- Page Names and Addresses
Page names and Page addresses must accurately reflect Page content. This means that you cannot misguide people on what your page is about. It is a policy put into place to prevent people from being shady. More Info
2. Collection of Data
You must not inaccurately tag content or encourage others to inaccurately tag content. Don’t do this because it could cause a red flag with Facebook and get your account suspended. More Info
4. Content Rights
Facebook can analyze your website, app, content, and data for any purpose including commercial use. Whatever you post on Facebook they can use without your permission. Know this whenever you post something on Facebook. You do not have 100% control on how it is used. More Info
5. Images For Ads
Images in your ads must be relevant and appropriate to the advertised product.
Images for ads must have no more than 20% text including logos and slogans.
Make sure you know these image rules when creating Facebook ads because your ads will be rejected. (It’s even happened to me) I think most people have had at least one ad rejected just because of the image. It’s no problem if it happens just go back and change the image with something that meets the guidelines. More Info
Use the grid tool here to check if your image has 20% or less text.
6. Image Content for Facebook Ads
Images may not exploit political, sexual, or sensitive issues.
Images may not use shock or scare tactics.
Images must also be appropriate for people under 18 if you are promoting or targeting them. More Info
Use good judgement when creating your image for your ad. If you still are not sure refer to this article or go to the links I provided to the actual Facebook guidelines.
7. Prohibited Items for Facebook Ads
- Tobacco Products
- Inflammatory and derogatory personal, political and religious content
- Spy cams and surveillance equipment
- Counterfeit Goods
- Fake Documents
- Penny Auctions
Some exceptions apply for some of the above items. For a more detailed description on prohibited items click here.
8. Ad Language
Ad content must be honest and not misleading. Be honest and upfront with the language of your ad. Don’t mislead people or have confusing text.
Coupons or Promotional Codes: Must be accurately reflected on landing pages also. More Info
9. Page Content
Must not contain false, misleading, fraudulent, or deceptive claims or content. More Info
You may now run contests without needing a third party app. Facebook did this to make it easier for people to run fun contests. There are still some rules and policies in place to prevent fraud and misleading people.
One thing you must do for sure is let people know that Facebook is in no way endorsing or sponsoring the said promotion/contest. You must make sure that all participants know this! For a more detailed description of what you need to do when running a Facebook contest click here.
There You Have It!
It’s not really hard to understand why Facebook has most of these policies in place. As long as you know the basics and don’t purposely try to mislead people you should be fine.
I know some of this article is kinda boring. I get bored writing about policies, but I wanted to make sure I wrote about the main policies to give you a heads up when running your Page and Ads on Facebook.
Well I had enough talking about policies for a few days! Now it’s time to get back to some of the FUN Stuff about social media marketing!
Do you have anything to add about Facebook Policies?? Let me know in the comments below.
Sources: Facebook Page Guidelines