If you are an entrepreneur one thing you will need to do is to put yourself out there. What I mean by that is you will need to become the face of your business. You will need to market yourself along with the business. Some people are are afraid to do this because they don’t want to be judged or they may just want to stay hidden behind the scenes. In today’s business world transparency is key.
Don’t Worry What Others Think
One of the main reason people are afraid to put themselves out there is because they are afraid what others will think of them. It’s natural to think that way. My advice is this, WHO CARES WHAT THEY THINK!
You started your business because you wanted to be successful so worrying about what people think should be last on your list. Some of the most successful people ever put themselves out there. I bet they had the same concerns at first and cared what others would think of them with their pictures, videos, and name out there for people to see.
People like Steve Jobs, Donald Trump, Grant Cardone, Mark Zuckerberg, and Bill Gates probably didn’t want to really be famous they just wanted to start a successful business. OK, maybe Donald Trump wanted to be famous, but the others probably had no plan to be. It just happened because they knew that putting themselves out there as the face of the business was important.
Don’t worry what people will think. If you do that you will probably fail in other parts of your business because worrying what others think can cripple your confidence.
It Will Get Easier
Just like anything the more you do it the easier it becomes. Start by putting your face on the profile pictures for your social media accounts. This is a quick easy way to get started.
After awhile you can put up some pictures and video on social media with your face on it. Add a motivational quote on a picture of you or put out an informative video. After you do this more and more it will become easier. You will have more and more content out there with your face on it and after a while you won’t be worrying about what others think. It will become more natural to you.
People Like Dealing With People
I love running a business and could care less about having my face out there. I do it because I know that people like dealing with people. This means you can’t hide behind a logo. Maybe about 10+ years ago you could hide behind a logo and do business that way, but today it doesn’t work that way.
Some of the biggest brands in the world started off as only a brand. Now they are big enough to where their logo is the face of the business. Those businesses started off when it was a normal thing to have the logo be the face of the business.
The fact is in today’s business world people like dealing with people. As a business owner you need to consider that with your branding strategy. Whether it’s you or a partner someone needs to become the face of the business.
Need help with branding? Get this FREE Cheat Sheet on How To Create An Amazing Brand On Social Media.
Find Your Personality
If you are going to be the face of the business be yourself. People are going to like you or hate you either way so be authentic. Don’t try to be someone different just because you are the face of the business.
Read this article on how to be authentic on social media.
Finding your personality isn’t hard, the harder part is to put it out there for all to see. Experiment with platforms like Snapchat and Instagram Stories where content disappears after 24 hours. This way you can get better at putting yourself out there and the content doesn’t last forever. Posting on Snapchat and Instagram Stories is also a great way to see how others are responding to you personally. Interact with others as they respond.
Start A Blog
Every business needs a blog it helps show off your expertise, it helps with search engine optimization (SEO), and it gives you more content to post on social media. If you want to put yourself out there as the face of the business start a blog and fill in the bio area and put a picture of yourself. This way every article you write you will have your name and face on it.
Starting a blog and posting consistently will show your expertise and people will think of you when they need help with what it is you do. Add your personality into your writing and be awesome! Give the best and most valuable advice and tips that you can. Put some pictures or videos of you doing your work in some of your blog posts.
For example, if you are an owner of a nail salon have someone take some pictures or video of you doing someones nails. You can later post this on your blog and write about what you did. If you do this enough you will be seen as an expert in that industry. People will look to you for advice, and when that happens it will lead to more business in the future!!
Not sure how to start a blog? On my 50th blog post I wrote 5 tips that I learned about blogging. Read this and it will help you get started or get better at blogging.
I don’t see myself as a writer at all, but I know blogging is important so I make that a part of my content strategy. Now that I’ve been doing it for a while I actually like it as long as I can find the time to write. That can be the biggest challenge so what I do is I create blog posts in batches when I can. That means I will write 2-3 blog posts at one time that way I can post them later on days I don’t have time to write.
Just Get Started
If you have been skeptical on whether you should put yourself out there as the face of the business or not I hope this article has helped. The main thing is to just get started. Like I said the more you do it the easier it will become.
I didn’t really want to put myself out there as the face of Fun To Be Social, but I knew it needed to be done to build better relationships with customers and followers. I hate my voice on video and didn’t want to do video, but I got over it and my voice isn’t so bad after all…lol I got used to it and stopped worrying about every little thing like how I sounded, or how I looked in a video or picture.
I have some haters that actually look me up from time to time and I love it. They get to see that I am actually doing something and that I’m not afraid to be the face of my business. Embrace your haters because they are proof you are actually accomplishing something.
The people who sit back and judge are the ones that are weak. If you put yourself out there as the face of your business you are strong and confident. You are confident enough not to care what others think. You are willing to put yourself out there for success!
Now get out there and market yourself!!
Do you have some tips for marketing yourself? Let us know in the comments or share this article on social media with a comment and tag me @funtobesocial and I will respond.
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Talking about putting yourself out there here is an eBook about social media marketing that I wrote. This book will go over ways to be more FUN and EFFECTIVE on social media. Get it here!
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