Should You Outsource Your Social Media?
So you are thinking of making a bigger impact on social media. Your company doesn’t do much with social media yet, but you have read all the benefits of social media marketing. The question you may have now is if you should hire somebody or should you outsource your social media marketing and management? There are some benefits to outsourcing if that’s the way you want to go. If you go with the right social media marketing agency you can take advantage of their expertise. You won’t have to worry about hiring someone who may or may not know as much as they say about social media marketing.
I’m not advocating either way. I think there are benefits to hiring an employee also. I will get into that at a later time. (keep posted) This article will help you gain some insight on reasons why hiring an outside social media marketing agency isn’t such a bad idea. I will help you look at some of the benefits for that here. Without further adieu let’s start!
1. Save Time
Social media can be very time consuming and takes lots of expertise to do it right. The thing with social media marketing is that it is constantly changing. Hiring a social media marketing agency can be very good because a good social media marketing agency will stay on top of the changes in social media marketing. This takes time and a normal Business Owner, Manager, or CEO doesn’t have time to deal with that. Running a business pulls you in all kinds of directions. There are other things to deal with like managing employees, taking care of customers/clients, budgets, taxes, insurance, inventory, etc. As you know there is just so much to do when running a business. Outsourcing your social media marketing can save you lots of time and headaches. Find a GOOD social media marketing agency and it should pay off in the long run for saving time.
2. Save Money
Yes! Save money by outsourcing your social media marketing. It’s true outsourcing can save you money. How can it save you money?
- No reason to hire more employees
- No downtime to pay for
- True Social Media Experts equal more efficient marketing
- No employee recruiting costs
- More effective social media marketing
There are five good reason. Not having to hire more employees can save money on training, recruiting, downtime, insurance, and payroll taxes just to name a few. A good social media marketing agency can be more effective because they are experts in that industry. They will know what works and what doesn’t. This will save you money with advertising costs on social media. This in turn leads to a better return on investment (ROI)
3. Cross Promoting Opportunities
A good social media marketing agency will have lots of clients. What this means for you is they may work out some deals with their clients to promote each other on social media. Usually only businesses that compliment one another. An example of a good complimenting cross promotion would be to pair an auto repair shop with a company that sells tires. There are many ways a good cross promotion could be done on social media. If done right it will be beneficial for both businesses!
4. Great Content
Social media is the most effective when there is great content. Posts that are shareable that get people talking. A good social media marketing agency will post great content. They will find shareable articles that educate and help your customers. Content that is something that catches the eyes and attention is what you want. Now you can do this yourself also and you might post great content that your customers love, but do you have the time to keep creating new content everyday or finding new content to share everyday? Most business owners just don’t have that kind of time. Creating and finding great content on your social media is time consuming in itself. It will pay off to find and post good, fun, shareable content. Just ask yourself if you have the time and resources to do it all yourself?
5. Social Media Marketing Expertise
Marketing on social media is a very effective way to get the word out about special promotions, new products, company information, and more. Doing this for free without paying for some kind of advertising on Facebook or Twitter is harder these days. Organic reach is dropping. That being said finding a good social media marketing agency will help when it comes to getting the most bang for your buck with Facebook and Twitter advertising. There are many people out there who claim to be Social Media Experts, but the truth is we are all still learning in this new industry. A 16 year old kid who plays of Facebook and Twitter is not a Social Media Expert. Let’s get that straight for anyone who thinks having a kid run your marketing is a good idea. I hear a lot of business owners tell me that they are good on Social Media because their kid does it for them. What??? Kids running your marketing? Not in my business!
In the end it is up to you to make a decision on whether you should outsource your social media or not. Running a good, effective, and fun social media marketing and management campaign takes time and expertise. I’ve seen businesses that do very little on social media and they are not even small businesses. I can’t believe that a company wouldn’t be taking advantage of social media in some way. If you choose to outsource or not at least get in the game. The first rule of marketing is to “Go where the people are!” and social media is where people are!
Well that was fun, but I need a coffee! Maybe you should get one too! Coffee and Social Media what a great team!
As always I hope to hear your advice or tips in the comments!