This is our 50th blog post!! Over the course of one year and fifty blog posts I learned a lot about successful blogging. I would like to share with you five great tips with you to help you with your blogging.
Let me start by saying that I did not like blogging at first because I am not really a writer and really had no ambitions to be one. I am in marketing and I love being creative, but not through writing. I want to be creative with ad campaigns and digital marketing strategies, social media marketing, etc.
Blogging was never something I never even considered when it came to marketing. They didn’t teach this to me when I was in college in the early 2000’s it wasn’t even a subject, but neither was social media marketing. Things have come a long way since then and I had to learn a lot on my own even though I have a degree in marketing (2004).
Having a blog on your website is very important in today’s business world. It is a great way to help your customers, creating internal links on your website, show your expertise, help you with SEO (search engine optimization), and have great content to share on your social media pages.
It can also serve as future content down the road if you needed it for a course, an ebook, or for a speaking engagement. You can reference some of your older blog posts to gather info needed for future endeavors. Just because a post is older doesn’t mean it won’t be useful in the future.
You can also use a blog to generate some great revenue after awhile. There are lots of bloggers out there making six or seven figure incomes. If you are good at it you can make a very good living.
I have written more than fifty blog posts because this business was actually named Rattlesnake Marketing in past years. I changed the name to reflect more on what we do, but I lost a lot of blog posts when I created the new website. So even though this is about my 50th blog post on this website I really have more experience than that.
OK, so let me dive into the five tips that I hope can help you with your blogging or future blogging endeavors.
Tip#1 – Quality Over Quantity
You will see some articles out there talking about “The longer the post the better” this is true in a way, but not a rule. I think that quality content is always better than quantity. Who cares if a post is 5,000 words long, but it is horrible and doesn’t entertain or add value. People don’t have time for long useless posts.
Most people skim posts and look for quick points that they can use from the article. I skim posts all the time and get the info I need quick. If I do it I know a lot of other people are doing the same thing.
Don’t worry how long your blog post is, focus on creating a quality blog post that can add some great value for your readers. You will want to write to help with your SEO, but focus on value first and work the SEO into your post.
The main takeaway here is a post between 500-1,000 words can be very useful when written well. I am not even concentrating on the length of this post and I ended up with 1,477 words in this article. All I am doing is trying to give you the best advice I can. I am not concentrating on the length of this post at all.
Longer posts are great, but only if they are useful or entertaining to the reader. Focus on quality content!
Tip #2 – You Will Get Better
Like I said earlier I did not really want to blog for this website, but as a marketer I knew it was important so I sucked it up and did it anyway. I doubt my earlier post were even that good. The first 25 posts are probably OK at best, but maybe that’s me being my own worst critic.
I am however more proud of my last 25 blog posts or so and even more proud of my last 10 blog posts.
I know that my next 50 blog posts will only get better and better. Just like anything you will get better at it over time. You will look back at some of your earlier posts and think “What a rookie!”
In order to get better you need to start! Whether you are good at writing or not, just get started and over time you will get better. Keep reading and educating yourself in the process to build up your skills.
It’s fine to doubt yourself we all do, but just keep going and learning and you will start to erase that doubt over time.
Tip #3 – Images Are Important
When I started out I would put only one image on each blog post. Now I try to put two or more in each blog post. Images are proven to keep people’s attention longer. They can help tell the reader what your article is about before they even start reading.
I suggest that at minimum you put at least two images in each blog post. This will also keep your readers attention rather than just having tons of text and no images.
Pro Tip: I use Canva for a lot of my blog images. (the header image in this post was made on Canva)
Pro Tip #2: Videos are great for putting in your blog post as well.
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Tip #4 – It Takes Time
If you are just starting out with a new blog it will take time to grow it and to get a good following. Search engine optimization (SEO) can take awhile. Sometimes over a year for your blog to start getting some good traffic from the search engines.
It took me at least six months to really see any traffic on this website. It’s frustrating at first because it seems like all your work is going unnoticed. That is true at first, but if you keep at it people will notice and the hard work will pay off. Don’t look for a bunch of traffic at first. If you keep this in mind you won’t get discouraged and stop altogether.
Just keep going and doing the best SEO that you can. If you have some money to invest maybe hire someone who is really good at SEO to optimize your site to get more organic traffic.
Set up Google Analytics to track how your blog traffic is growing and where the traffic is coming from. After a few months you will start to see what kind of content and blog posts are getting the best traffic. You can capitalize on that and create more of the same kind of content.
Tip # 5 – Always Promote Each Post
Every time I publish a post I post it on ALL of my social media platforms. This gets the word out fast about your new blog post.
If you have some money put a little money in promoting it on Facebook, Instagram, Twitter, Pinterest, etc. Doing some paid ads on social media will get you more visitors even faster. It doesn’t have to be a lot of money just put $10 – $20 in ads to promote it.
The key here is to get the word out as soon as possible and in as many places as you can. What’s the point of having a great blog post if nobody see’s it? Don’t be afraid to spend a few dollars to promote it. You put all that work into the blog post so paying a little money for more people to see it will be worth it.
Pro Tip: Always have a CTA (call to action) somewhere on you blog posts. Whether it be a phone number, email signup, contact us, etc. Just have something to let readers know what their next step is. I usually put this at the end of a blog post. (see below)
Of course there will always be more to learn as we go. Once we reach our 100th blog post I will write another post with even more tips that will help you with blogging. I hope this article was very helpful for you! Thanks for reading and if you have anything to add please comment below.
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