It’s 2017! Here’s What You Need To Do For Social Media Marketing!!

social media marketing

Now that it’s 2017 we know that social media has now been around over a decade. Social media marketing itself is younger than that. Most businesses didn’t even consider social media marketing until about 5 years ago or less. There is still a lot to learn about social media marketing and so many changes and new features yet to come.

 

What Will Be Big In 2017 In Social Media Marketing?

We will never be able to predict 100% what will be the biggest trend in social media marketing. The best thing to do is to predict what it will be based on past and trending social media marketing strategy. I do have an idea about what will be the biggest social media marketing trend of 2017.

It’s not really even that much of a surprise. It has been heading in this direction for quite awhile and now most social media platforms are pushing it and enhancing this feature almost daily.

 

What Is It?

LIVE VIDEO! That is the trend that you need to start working into your social media marketing strategy for 2017. If you haven’t started yet in 2016 it’s time to get the “live video” into your strategy.

I am not mentioning something new here. A lot of internet marketers know this and are saying the same thing. They are able to see what others may not see early and adopt the strategy before everyone else does. Your job is to also become an early adopter and hop on the live video as soon as possible!

 

Use The Power Of Facebook Live

Just think of the power you now have at your fingertips with Facebook Live!! It’s amazing to think how far we came in marketing and technology. It’s your job to take advantage of this great age of marketing and make it work for you.

Read more Use The Power Of Facebook Live here.

If you haven’t noticed yet Facebook is really pushing their Facebook Live feature on your Facebook feed, T.V., Billboards, and other advertising. You know that if they are putting in that kind of effort to get you to use the Facebook Live feature that they have big plans for it!

It is still fairly new and Facebook will keep adding new and improved features as time goes. Get familiar with it now so that you will be able to connect with your customers in new and fun ways before your competition even thinks about it.

 

Others Are Jumping In!

Recently Instagram has added a Live feature, it is a little different in the fact that the live video disappears immediately after you are done with your live broadcast. It is cool, because you are living in the moment without the video being saved.

Twitter has a live video feature as well. I personally haven’t used the live feature on Twitter yet. (as of writing this) I will have to give it a try and see how good it is.

With other social media platforms implementing the live video feature you know that this is the wave of the future for social media marketing. Know this now and start doing some kind of live video soon to stay with this trend and ahead of your competitors.

 

Get Started With Live Video Soon!

I do highly suggest that you add “Live Video” into your social media marketing strategy for 2017. If you don’t you will be working with an outdated social media marketing strategy. Find ways to keep it fun and to get your customers engaged.

Define goals for your social media marketing strategy even when implementing live video into your strategy. Get this Free Cheat Sheet on How To Clearly Define Goals For Your Social Media Marketing. It will help guide you to set goals so that you will know why you are doing social media marketing and what you hope to get out of it.

 

How will you use social media marketing in 2017? Do you have another tip about something big in social media marketing? Let us know in the comments below!

 

 

 

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How To Set Goals For Your Social Media Marketing

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No Goals, No Real Plan

If you don’t have goals you really have no plan. You will need to put together some real goals that you hope to accomplish with your social media marketing campaign. Without goals you will not know which direction to head, how much to spend, how much time it will take, what kind of return on investment (ROI) you will get out of it, etc. You will be like a ship with no direction.

I’ve worked with businesses that really had no clear cut goals for their marketing. I’m not just talking about social media marketing all marketing needs to be clearly defined!

 

Start With The Budget

Always start with the budget because you will need to know how much resources you will have to work with. This includes cash and time. I suggest that you start with a yearly budget and plan it out over the 12 months.

When dividing the budget into 12 months you will want to consider your busiest months and slowest months and figure out how much to put into those months. There is no one answer you can look at it different ways.

  1. Busy Months: If you put more marketing efforts in at this time you may make a lot more or you can put less money and save that money for the slow months.
  2. Slow Months: If you put more marketing efforts in at this time you may get a little more business during the slow times or you could just save that money and put it into the busy months to generate more revenue to make up for the slow months.

A lot of how you plan out your marketing budget will depend on your industry, location, money available, size of your company, and products/services.

Pro Tip: A good way to figure out a budget is to plan 70% and leave 30% open for adding to other marketing, or to current marketing that has been effective. Always leave some room to work with.

 

Where You Want To Invest Your Marketing Dollars

I always suggest that if you’re new or limited on resources start with only one or two social media platforms. This will give you time to get familiar with these social media platforms and to get good at them.

This also works really good for your budget planning. Try not to spread your money too thin by advertising on a lot of social media platforms. Stick with one or two and you will have more money and time to invest in those one or two social media platforms.

Let’s say you have $10,000 to invest in social media marketing for the year. If you are advertising only on Facebook you can make that $10,000 go a long way. If you were going to use that $10,000 on four social media platforms you only have $2,500 to invest on each.

If you can attack one social media platform with more resources you will be much better off than spreading your resources thin on multiple social media platforms. Pick the one social media platform that works best for your business and really crush it.

Pro Tip: Not sure which social media platform to start with? My suggestion is to pick the two that you think are best for reaching your demographic. Spend some time building an audience and learn which one gives you the best engagements.

 

Figure Out The Main Goal

Why are you doing social media marketing? Are you using it to get more leads, get more sales, build brand awareness, to connect with customers? You will need to figure out exactly why you are doing social media marketing in the first place.

Here are 10 Reasons To Do Social Media Marketing

Once you know your reason you can decide which platform is best to hit your goals. Don’t start a social media marketing campaign without knowing what you want out of it. Just remember that social media marketing is a marathon so don’t expect major ROI from the get go. (unless you have a huge marketing budget) If it were that easy everyone would be millionaires from using social media.

If fast sales are what you are looking for it probably won’t happen until you nurture relationships on social media. This can take time, but sales will come you just need to be patient. If you know this going into a social media marketing campaign it will reduce a lot of stress.

Clearly Define Goals For Social Media

 

Define Engagement Numbers

A good way to tell if your social media marketing is going well is by engagements. If you are getting some good engagements that means your customers and followers are finding some value from what you are posting.

When defining your goals you will want to clearly define how many engagements you want per day, per week, or per month. When defining engagement numbers remember your budget and how much time you have to commit to social media. Keep your numbers reasonable so that you have a realistic goal to hit.

Remember also that organic reach is is dropping and getting free engagements is getting harder. You may have to pay for a big percentage of engagements through some advertising. This is something to consider when you define your engagement numbers.

Customer engagements are a way of building relationships with your customers online. That’s why I said not to expect a quick ROI on social media. Use engagements as a gateway to promote down the road as customers and followers look forward to your content.

If you are getting a good number of customer engagements you can use that trust you’ve built to promote your products and services. Just do it sparingly or give away free stuff to build an email list to generate leads.

What should my engagement goal be? A lot will depend on two things your budget and your time. If you have a person who handles your social media for you I’m sure that time is built into the budget. If you don’t have someone who handles your social media you need to factor in the time you have to commit to social media.

Start with a monthly goal and go from there. You can always adjust the goal after a couple of months. I like to keep things simple because a lot of people over complicate things. Just start with a monthly goal and you will be able to clearly define your engagements as you go.

 

In Closing

Setting goals for social media marketing is very important. You need to know why you are doing it in the first place. There is no reason just to do random posts here and there because you think it will be good for business. Most likely you would be wasting your time without clear cut goals.

Want More?

Would you like even more information about how to set goals for your social media? Get the FREE Cheat Sheet Here it has 6 pages plus a worksheet to help you really define your social media marketing goals!

 

Do you have any suggestions for setting goals for social media marketing? Add a comment below!

 

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How To Brand Your YouTube Videos

How To Brand Your YouTube Videos
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Brand Your Videos On YouTube

Yes you can brand all of your YouTube Videos. I’m a marketing guy so I like to brand my stuff. This is a good way to also protect your videos. It will put a watermark that will appear on all your videos. You can also customize when the branding shows up.

If you aren’t doing YouTube Marketing yet maybe it’s time to start. Video is growing in social media and if you aren’t yet producing video on Facebook, YouTube, Twitter, etc. you should start soon. Having a video marketing strategy will be important with your social media marketing from here on out.

If you need help with social media marketing hit us up we would be glad to help.

 

How To Brand Your Videos On YouTube: Did you know that you can brand your videos on YouTube? It takes less than 5 minutes and will appear on all your videos. Here is a quick video on how to add a watermark/logo to all of your YouTube videos.

If you like this video here is another video on How To Add Video Playlists on Facebook that you may find helpful.

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