Now that it’s 2017 we know that social media has now been around over a decade. Social media marketing itself is younger than that. Most businesses didn’t even consider social media marketing until about 5 years ago or less. There is still a lot to learn about social media marketing and so many changes and new features yet to come.
What Will Be Big In 2017 In Social Media Marketing?
We will never be able to predict 100% what will be the biggest trend in social media marketing. The best thing to do is to predict what it will be based on past and trending social media marketing strategy. I do have an idea about what will be the biggest social media marketing trend of 2017.
It’s not really even that much of a surprise. It has been heading in this direction for quite awhile and now most social media platforms are pushing it and enhancing this feature almost daily.
What Is It?
LIVE VIDEO! That is the trend that you need to start working into your social media marketing strategy for 2017. If you haven’t started yet in 2016 it’s time to get the “live video” into your strategy.
I am not mentioning something new here. A lot of internet marketers know this and are saying the same thing. They are able to see what others may not see early and adopt the strategy before everyone else does. Your job is to also become an early adopter and hop on the live video as soon as possible!
Use The Power Of Facebook Live
Just think of the power you now have at your fingertips with Facebook Live!! It’s amazing to think how far we came in marketing and technology. It’s your job to take advantage of this great age of marketing and make it work for you.
Read more Use The Power Of Facebook Live here.
If you haven’t noticed yet Facebook is really pushing their Facebook Live feature on your Facebook feed, T.V., Billboards, and other advertising. You know that if they are putting in that kind of effort to get you to use the Facebook Live feature that they have big plans for it!
It is still fairly new and Facebook will keep adding new and improved features as time goes. Get familiar with it now so that you will be able to connect with your customers in new and fun ways before your competition even thinks about it.
Others Are Jumping In!
Recently Instagram has added a Live feature, it is a little different in the fact that the live video disappears immediately after you are done with your live broadcast. It is cool, because you are living in the moment without the video being saved.
Twitter has a live video feature as well. I personally haven’t used the live feature on Twitter yet. (as of writing this) I will have to give it a try and see how good it is.
With other social media platforms implementing the live video feature you know that this is the wave of the future for social media marketing. Know this now and start doing some kind of live video soon to stay with this trend and ahead of your competitors.
Get Started With Live Video Soon!
I do highly suggest that you add “Live Video” into your social media marketing strategy for 2017. If you don’t you will be working with an outdated social media marketing strategy. Find ways to keep it fun and to get your customers engaged.
Define goals for your social media marketing strategy even when implementing live video into your strategy. Get this Free Cheat Sheet on How To Clearly Define Goals For Your Social Media Marketing. It will help guide you to set goals so that you will know why you are doing social media marketing and what you hope to get out of it.
How will you use social media marketing in 2017? Do you have another tip about something big in social media marketing? Let us know in the comments below!
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