If you own or run a business one thing that you should be doing is using social media to tell your story. Tell your story, tell your businesses story, tell your employees story. Doing this can give your customers an inside look at your business. They will feel more of a connection and this builds trust.
This is actually the first thing I do when we start working on a new social media marketing campaign for our clients. Step one of the process is to get a good profile of the company and find out what their story is, and why their customers should care about their story. This is an important step that we take to ensure that we can give our clients the absolute best way to use social media so that their customers can relate.
Without a story it’s hard to show your customers why they should care about your business. Years back it was not that common to really tell a story about a business. Most businesses would just buy T.V., newspaper, billboard, and magazine ads and just push their products. Today’s marketing is much different. If you just push products constantly now people will ignore you. Why? Because you are not adding any value to the relationship. You should give value first before expecting to ask for someones business.
Telling your story is a great way to add value by building a connection with your customers. When they need what you sell they will think of you because of the connection and familiarity you have build with them through your story.
Telling your story will also help build authority in your industry. Give great advice to people when they ask. Write a blog to keep them educated and informed about your niche.
Why Should They Care?
Your story should be interesting to get people to care. Tell your audience why you started the business. Let them know some of the challenges you are facing. Show them why your products or services are worth their attention. Most of all be FUN! Get them involved some way by asking your followers and customers for their feedback.
Keep Them Updated
As you are making progress with your business keep your followers and customers up to date on what is going on. People love transparency and transparency helps build trust. Be a transparent business and you will get much more engagement on social media.
Don’t just be boring and post basic stuff on social media. Let your audience in on your story. Be transparent so that they can follow along with your business story. Bring attention to the employees and management. Don’t hide behind a logo and expect people will connect with you on a personal level. Go out today and tell your story on social media!
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